BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

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Blog about successful marketing strategies in Russia, page 4

MEDIA BUYING

MEDIA BUYING

Trend and forecasts – Digital And Media Advertising in Russia

2015 was a difficult year for the advertising market in Russia. The fall of Rouble’s rate in late 2014 led to shrinking advertising income in almost all segments. However, by the end of the year, when the situation had stabilized, the volume started to increase again. The segments that felt confident in that situation were contextual and mobile advertising. The major trends in digital space became advertising in the Russian social networks, attention to the native ways of promoting, and establishment of the Periscope network. Read about the most notable trends of 2015 and forecasts for 2016 - in the material of RMAA Group.

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DIGITAL MARKETING

DIGITAL MARKETING

Contextual Advertising: Results of 2015 and Forecasts For 2016.

Passing year 2015 was marked by several important events for contextual advertising "Yandex. Direct" changed the auction scheme and canceled discounts to advertisers, and Google stopped Flash-banners supporting and fully made a transition to HTML5. How these changes affected the development of content? What awaits it in the future? Read in the blog of RMAA Group.

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DIGITAL MARKETING

DIGITAL MARKETING

The Smart Marketer’s Guide to The Best RMAA Group’s Articles of 2015.

It seems that every few months something huge is going down in the world of Russian Advertising and Marketing. It’s such an action-packed industry that it’s often easy to miss some of the awesome content and major milestones that occur in the field. It’s no fun to be behind the times, which is why RMAA Group bringing you the best articles from a variety of topics: from Russian Digital Marketing developing to the most exciting B2B case-studies.

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B2B MARKETING

B2B MARKETING

RMAA Group’s Case Study For WKFS On The Russian Market, B2B marketing

WKFS is a global company that provides information, software, and services. Its customers are legal, business, tax, accounting, finance, audit, risk, compliance, and healthcare professionals. The company is active in over 150 countries. Wolters Kluwer is recognized as one of the “Global 100 Most Sustainable Corporations in the World” by Corporate Knights. WKFS is the team of professionals, who knows clears what they want to have in the end of cooperation and how to achieve it.

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DIGITAL MARKETING

DIGITAL MARKETING

Alternative Tools For Promotion of Your Mobile App in Russia

In previous publications, we introduced you to the basic ways to promote mobile apps in Russia: affiliate networks, where you pay for the post in case of a certain result (registration on the site, filling in the questionnaire, online purchase) and pay per click systems. Today we will tell you more about the promotion of alternative sources of a mobile app that require minimum costs. Find more about them - in the material of RMAA Group.

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DIGITAL MARKETING

DIGITAL MARKETING

PPC For Mobile Devices: How to Do Competent Advertising in Russia

With a mobile phone, modern people wake up and go to bed, have lunch and dinner, sit in a traffic jam, and wait in queues endlessly surfing the Internet. The phone became the main assistant and advisor in the life of a modern man. The PPC - systems were the first to take advantage of it. As a sidenote, they are always the first to respond to any request of a person in search networks. Competent work with these systems is your real advertising pedestal, which will raise your company to the next level. All about PPC for mobile devices - in today's material of RMAA Group.

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DIGITAL MARKETING

DIGITAL MARKETING

Affiliate Marketing In Russia And Current State Of System

In Russia there is a saying that tit in the hand is better than crane in the sky (bird in the hand is better than two in the bush). The same principle is laid down in the affiliate networks - affiliate programs such as banner ads, where you pay not for an abstract showing of advert on the Internet, but for the real action of a client - app download / purchase the product from the website. Today, we describe the principle of operation of affiliate networks, one of the most profitable advertising opportunities on the Internet, find more in the material of RWAA Group.

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DIGITAL MARKETING

DIGITAL MARKETING

10 Ways To Help You Draw Attention To A Mobile Application In Russia

In 2008, there was created a thing, which has really changed the lives of millions of people making them much easier and more interesting. One of the greatest business opportunities involving the huge audience appeared. Mobile App. However, the platform is useless if you do not convey information about it to potential users. How to make the application popular in Russia and in Russian Internet? Read in the material of RMAA GROUP.

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DIGITAL MARKETING

DIGITAL MARKETING

Official Ad Service on Russian Instagram: Pros, Cons and Forecasts

Lead: September 30, photo-sharing service Instagram has launched an official advertising service in Russia. Many companies have been looking forward to this option, but their expectations have not been met. What caused that? What are the pros and cons of the new service? How not to lose but to win the audience of the Russian Instagram by means of official advertising? Read in the material of RMAA GROUP.

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MEDIA BUYING

MEDIA BUYING

In 2016 Internet ad revenues in Russia will exceed revenues of TV ad

In 2016, Internet advertising revenues in Russia will exceed revenues of TV advertising and will account $3.5 billion versus $2.9 for TV for the first time. Consulting company PwC gave this forecast at the yearly average dollar exchange rate of 37.8 rubles.

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DIGITAL MARKETING

DIGITAL MARKETING

DIGITAL MARKETING

DIGITAL MARKETING

Advertising in the Russian Mobile Environment

 Nevertheless, PwC experts expect that in the forecast period for five years the most rapidly developing segments are Internet (15.4%), online advertising (13.7%) and pay-TV (9%). TV advertising shows a decrease (-10.3%) while book publishing is still in decline (-2%). As reported by Russian Association of Communication Agencies (RACA or ACAR) for 2015, Russian advertising market in January-June decreased by 16% compared to the same period in the previous.

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DIGITAL MARKETING

DIGITAL MARKETING

Mobile web as media: present situation and prospects, Part 2

We continue a series of articles to review mobile web in Russia, its capabilities and features in the context of use as a media for marketing communications. In this part, we are going to describe an image of a Russian mobile Internet user in details.

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DIGITAL MARKETING

DIGITAL MARKETING

Mobile Web in Russia: Dynamics and Trends

Promoted posts help group owners to increase the coverage of a particular post, to solve e-commerce tasks and to promote a group. Advertising can be in any format (in the form of a note with attached survey, music track, photo or image gallery), and can cover the audience that advertisers are interested in.

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MEDIA BUYING

MEDIA BUYING

Status and Development Prospects of the Russian Media

Public affairs office of Federal Agency on Press and Mass Communications of the Russian Federation (Rospechat) elaborated and published several reports on status and development prospects of the Russian media. The most deplorable situation is in a printed press industry.

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B2B MARKETING

B2B MARKETING

Promo In The Russian Style: The Most Ambitious Promo-Projects In Russia

The crisis in the Russian advertising market touched all segments, including event-industry. However, despite the fact that advertisers continue to cut marketing budgets, there is a series of promotional activities which brands are willing to invest in. These are branding festivals, exhibitions and parties that bring a record number of people together.

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DIGITAL MARKETING

DIGITAL MARKETING

Division of Revenues Between Search Engines and Social Networks in Russian Advertising Sector

Agency Statista conducted a study on the contribution of social networks and search engines in general indicators of network advertising revenue. Parameters in different countries were studied. As experts say, total revenue is affected by pressure of the social systems on the search engines. The results indicate that the search engines will continue to be the main way to generate income on the Internet.

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MEDIA BUYING

MEDIA BUYING

Korean Advertising Campaign Presenting Russia As A Tourist Destination

Advertising campaign promoting Russia as a tourist destination was held in South Korea this summer. A series of commercials of an advertising campaign called "Club of travelers. Russia" was broadcaston the Korean TV stations MBC, KBS, SBS, Channel A, JTBC, TV Chosunwithin four months, from 19 May to early September.

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DIGITAL MARKETING

DIGITAL MARKETING

Russian Internet at a Glance

Russia displays the largest Internet population in all of Europe but it only includes about half of the Russian population of 143 million. Russians in major cities prove to be more frequent and practiced Internet users but mobile connectivity and the Internet expansion in Russian regions are making Internet use more popular. Some more facts about Russian Internet in a nutshell.

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B2B MARKETING

B2B MARKETING

Advertising in Russia Has Adapted to the Crisis

Russian advertising market continues to lose revenues along with a decline of the national economy. At first half-year end, the decline was 16%, and in monetary terms, the market reached 138 billion rubles. It was reported by the Commission of Experts of Russian Association of Communication Agencies (RACA or ACAR).

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