BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

border

Blog about successful marketing strategies in Russia, page 5

MEDIA BUYING

MEDIA BUYING

Nike's Advertising Campaign In Street Art Style In Russia

In Russia, the sports equipment manufacturer Nike has collaborated with the agency Instinct to set up the ad campaign dubbed "Instaposters". The brand has used photos of its female consumers which were shared on Instagram with the hashtag #BetterForIt. These images were transformed into human scale posters and then,displayed in different areas of the Russian cities in the style of street art. Each image is accompanied by a witty inscription and the hashtag, inviting consumers to further action.

Continue Reading

B2B MARKETING

B2B MARKETING

Interview of Vadim Tylik: Challenges And Prospects For European And American Business In Russia

Do you think about diving into dealing with the Russian market? Have you already taken some steps to advance your business towards Russia? Do you have a steady business and want to rise it to a higher level? President of RMAA Group – Russian Marketing and Advertising Agency - Vadim Tylik shares some top secrets about succeeding in the Russian Market. Challenges that may face you on the Russian market, Russian consumer behavior, and attractiveness of the Russian market for foreign business – the most important things you should think about managing your business in Russia.

Continue Reading

MEDIA BUYING

MEDIA BUYING

Pay TV covered 37.6 million households in Russia

Russian pay TV market remains the largest in Europe: at year-end 2014 it covers 37.6 million households connected to the technologies of cable, satellite and IPTV, data from a study of J'son& Partners Consulting says.

Continue Reading

MEDIA BUYING

MEDIA BUYING

Leading Russian platforms: TV, radio, the Internet

Sostav.ru keeps track of audience changes taking place with the largest sites on the Russian media market. This article will introduce you the data from research conducted by TNS Russia on the main media channels of communication - television, radio and the Internet.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Russian mobile market research

TNS Russia has analyzed the audience of mobile Internet users in Russia together with the main categories of advertisers in the segment

Continue Reading

B2B MARKETING

B2B MARKETING

What are the best social media networks for B2B promotion in Russia?

One of the main trends in the Internet marketing worldwide nowadays is to use social media marketing (SMM) as a B2B-marketing tool. Currently the usage of social networks as a marketing tool is quite popular in Russia, in particular – as a channel of interaction with a target audience of consumers. Companies that use social networks can increase brand awareness and customer loyalty, attract target audience, push up sales and perform other actions allowing them to achieve the main objective - to increase profits.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

VKontakte strengthens advertising section

VKontakte at the conference Russian Internet Forum+Internet & Business announced a number of innovations that are designed to make marketers life easier. In the nearest future company plans to launch a video platform with friends updates, recommendations from editors, thematic channels, TV series, bloggers, and popular videos. The content monetization will be against advertising model. Upload in VKontakte native player will increase the chances of video to get in the top and in a list of recommendations.

Continue Reading

MEDIA BUYING

MEDIA BUYING

A review of key consumer values in Russia

GfK, one of the world's leading research companies, presented a review of key consumer values that make producers and media companies re-examine communication with consumers to create goods and services, as well as entertainment and educational content for them. The review was prepared based on the methodology for the study of innovations and factors determining future of markets and certain categories - GfK FutureWave and was presented at the annual "Creative Food GfK" workshop for companies of consumer’s sector and media business.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

"Yandex" has integrated Adfox platform into its ad network

Yandex has integrated Adfox, a Russian technological platform for ad serving, into its advertising network, the platform was bought in September 2014. It will allow advertisers to earn extra income, and Yandex will increase the advantage over other market participants.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

YouTube: Russian users like to watch mobile advertising

YouTube together with Ipsos MediaCT conducted a study, the results show that mobile audience in Russia 1.4 times rather watch ads on their mobile devices than on PC or TV. And almost in 2 times rather share it with friends.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Mobile - The Main Driver Of Advertising In Russian Social Networks

IAB recorded the lead of mobile technologies in social media advertising global digital-market. The main reason for such a significant boom lies, of course, in the ubiquity of mobile devices, at last year-end the mobile device market was estimated at 7.2 billion euros (annual growth - 15%). It has naturally led to a change in consumer behavior toward greater consumption of mobile content.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Russian Mobile Internet: results and forecasts

The popularity of mobile Internet is growing rapidly. In 2012, the average user spent 74.4 minutes per day on the Internet, in the second quarter of 2014, this figure reached 108.6 minutes. Following last year, the share of mobile traffic was 4%, and it will increase 15% by 2019, J'son & Partners Consulting study said. The active subscriber base of mobile data is growing significantly faster than on PC: + 36% versus 10% for 2011-2014. Nowadays there are about 99 million subscribers in Russia, the number increased 10% in one year. At the same time, mobile Internet connectivity has reached 70%. 3G/4G network deployment, increase of user audience and consumed traffic has boost the number.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

How to avoid spam filters and land in the inbox of Russian subscribers?

According to the study hold by Return Path company (company that monitors and analyzes email traffic), from all emails sent from around the world for Russian email service providers, only 76% gets into "Inbox" - every fourth message gets into Spam or become blocked. As for emails sent out by Russian companies to the Russian addresses, the situation is even worse: subscribers receive only 64% of the letters on average. Russia, among all the surveyed countries, takes the last place in the share of messages that reach the addressee.

Continue Reading

MEDIA BUYING

MEDIA BUYING

Tendencies of radio advertising in Russia 2015

By the end of 2014, radio advertising has kept a positive trend. The volume of radio advertising revenues increased 2% and amounted 16.9 billion rubles. However, there will be a difficult year for the advertising market and radio is no exception. The 4th quarter of 2014 showed 6% slash in advertising revenue against the same period of the last year. Regional advertising suffered the most (-11%). At year-end, radio kept 5% of all media advertising budgets.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

What and how Russians buy on the Internet?

"Yandex.Market" and GfK Company polled online store visitors and found out how does the retail online trading work in Russia. The Russian market of online trading is becoming more developed and technologically advanced: people actively explore modern methods of delivery and payment of goods.

Continue Reading

B2B MARKETING

B2B MARKETING

Direct marketing market in Russia, overview, perspectives of DM

The market of Direct Marketing (DM) can be conditionally divided in two groups. The first group - a market of direct advertising: mailout for marketing, advertising, PR purposes. It also includes integrated projects and DM. According to expert estimates, DM accounts for 80% of DM market. The second group – a market of mass direct business mailouts, notices, it also includes billing market. For example, Pension Fund notices, land tax, vehicle tax, various invoices, etc.

Continue Reading

MEDIA BUYING

MEDIA BUYING

Russian radio holding is going to sell targeted advertising

Radio holding “European Media Group” (one of the biggest radio holdings in Russia) offers advertisers and advertising agencies a new option - sales directed at target groups starting from April 1, 2015. It will provide direct hit to the desired target group and will become the most effective advertising solution for any task in terms of price, cost per thousand contacts (CPT) and coverage.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Directories and navigators in Russia – City Guide

Today we continue a series of articles on the Russian navigation systems, which can be helpful formarketing purposes of your business in Russia.In the previous articles, I was talking about 2GIS, Inforino and Yandex.Maps. An article about City Guide is going to be final in our series.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Google has overtaken Yandex among mobile audience in Russia

A new study by TNS Russia (dated January, 2015) indicates that Google has overtaken Yandex in popularity among mobile users in major Russian cities. Google was ahead of Yandex in popularity among mobile users in Russian cities with a population of over 700 000 people. The data show that in January, 12.7 million mobile users visited Google pages (ru + com), while monthly audience of Yandex page was only 10.9 million people.

Continue Reading

MEDIA BUYING

MEDIA BUYING

Russian "Wokker": No to standard advertising!

"Wokker" - Moscow fast food chain (wok noodles), also engaged in food delivery, practices a strange principle - never use the standard advertising formats. The company management believes that the traditional channels of communication have long been saturated and ineffective because of "ad blindness." Therefore, “Wokker” is trying to seep through psychological defenses, using viral, guerrilla advertising and beyond. We find it difficult to assess the effectiveness of this approach to marketing, but the company's experience is worth studying. Speaking that "Wokker" does not use the standard communications, the company management is cheating a little - the company is a frequent guest on a variety of outdoor events, which it owes much of its popularity. In addition, the brand is very active in social networks, which are also having become the standard of advertising communications at the moment.

Continue Reading