BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

border

Blog about successful marketing strategies in Russia, page 5

DIGITAL MARKETING

DIGITAL MARKETING

Mobile web as media: present situation and prospects, Part 2

We continue a series of articles to review mobile web in Russia, its capabilities and features in the context of use as a media for marketing communications. In this part, we are going to describe an image of a Russian mobile Internet user in details.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Mobile Web in Russia: Dynamics and Trends

Promoted posts help group owners to increase the coverage of a particular post, to solve e-commerce tasks and to promote a group. Advertising can be in any format (in the form of a note with attached survey, music track, photo or image gallery), and can cover the audience that advertisers are interested in.

Continue Reading

MEDIA BUYING

MEDIA BUYING

Status and Development Prospects of the Russian Media

Public affairs office of Federal Agency on Press and Mass Communications of the Russian Federation (Rospechat) elaborated and published several reports on status and development prospects of the Russian media. The most deplorable situation is in a printed press industry.

Continue Reading

B2B MARKETING

B2B MARKETING

Promo In The Russian Style: The Most Ambitious Promo-Projects In Russia

The crisis in the Russian advertising market touched all segments, including event-industry. However, despite the fact that advertisers continue to cut marketing budgets, there is a series of promotional activities which brands are willing to invest in. These are branding festivals, exhibitions and parties that bring a record number of people together.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Division of Revenues Between Search Engines and Social Networks in Russian Advertising Sector

Agency Statista conducted a study on the contribution of social networks and search engines in general indicators of network advertising revenue. Parameters in different countries were studied. As experts say, total revenue is affected by pressure of the social systems on the search engines. The results indicate that the search engines will continue to be the main way to generate income on the Internet.

Continue Reading

MEDIA BUYING

MEDIA BUYING

Korean Advertising Campaign Presenting Russia As A Tourist Destination

Advertising campaign promoting Russia as a tourist destination was held in South Korea this summer. A series of commercials of an advertising campaign called "Club of travelers. Russia" was broadcaston the Korean TV stations MBC, KBS, SBS, Channel A, JTBC, TV Chosunwithin four months, from 19 May to early September.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Russian Internet at a Glance

Russia displays the largest Internet population in all of Europe but it only includes about half of the Russian population of 143 million. Russians in major cities prove to be more frequent and practiced Internet users but mobile connectivity and the Internet expansion in Russian regions are making Internet use more popular. Some more facts about Russian Internet in a nutshell.

Continue Reading

B2B MARKETING

B2B MARKETING

Advertising in Russia Has Adapted to the Crisis

Russian advertising market continues to lose revenues along with a decline of the national economy. At first half-year end, the decline was 16%, and in monetary terms, the market reached 138 billion rubles. It was reported by the Commission of Experts of Russian Association of Communication Agencies (RACA or ACAR).

Continue Reading

MEDIA BUYING

MEDIA BUYING

Nike's Advertising Campaign In Street Art Style In Russia

In Russia, the sports equipment manufacturer Nike has collaborated with the agency Instinct to set up the ad campaign dubbed "Instaposters". The brand has used photos of its female consumers which were shared on Instagram with the hashtag #BetterForIt. These images were transformed into human scale posters and then,displayed in different areas of the Russian cities in the style of street art. Each image is accompanied by a witty inscription and the hashtag, inviting consumers to further action.

Continue Reading

B2B MARKETING

B2B MARKETING

Interview of Vadim Tylik: Challenges And Prospects For European And American Business In Russia

Do you think about diving into dealing with the Russian market? Have you already taken some steps to advance your business towards Russia? Do you have a steady business and want to rise it to a higher level? President of RMAA Group – Russian Marketing and Advertising Agency - Vadim Tylik shares some top secrets about succeeding in the Russian Market. Challenges that may face you on the Russian market, Russian consumer behavior, and attractiveness of the Russian market for foreign business – the most important things you should think about managing your business in Russia.

Continue Reading

MEDIA BUYING

MEDIA BUYING

Pay TV covered 37.6 million households in Russia

Russian pay TV market remains the largest in Europe: at year-end 2014 it covers 37.6 million households connected to the technologies of cable, satellite and IPTV, data from a study of J'son& Partners Consulting says.

Continue Reading

MEDIA BUYING

MEDIA BUYING

Leading Russian platforms: TV, radio, the Internet

Sostav.ru keeps track of audience changes taking place with the largest sites on the Russian media market. This article will introduce you the data from research conducted by TNS Russia on the main media channels of communication - television, radio and the Internet.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Russian mobile market research

TNS Russia has analyzed the audience of mobile Internet users in Russia together with the main categories of advertisers in the segment

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

VKontakte strengthens advertising section

VKontakte at the conference Russian Internet Forum+Internet & Business announced a number of innovations that are designed to make marketers life easier. In the nearest future company plans to launch a video platform with friends updates, recommendations from editors, thematic channels, TV series, bloggers, and popular videos. The content monetization will be against advertising model. Upload in VKontakte native player will increase the chances of video to get in the top and in a list of recommendations.

Continue Reading

MEDIA BUYING

MEDIA BUYING

A review of key consumer values in Russia

GfK, one of the world's leading research companies, presented a review of key consumer values that make producers and media companies re-examine communication with consumers to create goods and services, as well as entertainment and educational content for them. The review was prepared based on the methodology for the study of innovations and factors determining future of markets and certain categories - GfK FutureWave and was presented at the annual "Creative Food GfK" workshop for companies of consumer’s sector and media business.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

"Yandex" has integrated Adfox platform into its ad network

Yandex has integrated Adfox, a Russian technological platform for ad serving, into its advertising network, the platform was bought in September 2014. It will allow advertisers to earn extra income, and Yandex will increase the advantage over other market participants.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

YouTube: Russian users like to watch mobile advertising

YouTube together with Ipsos MediaCT conducted a study, the results show that mobile audience in Russia 1.4 times rather watch ads on their mobile devices than on PC or TV. And almost in 2 times rather share it with friends.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Mobile - The Main Driver Of Advertising In Russian Social Networks

IAB recorded the lead of mobile technologies in social media advertising global digital-market. The main reason for such a significant boom lies, of course, in the ubiquity of mobile devices, at last year-end the mobile device market was estimated at 7.2 billion euros (annual growth - 15%). It has naturally led to a change in consumer behavior toward greater consumption of mobile content.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Russian Mobile Internet: results and forecasts

The popularity of mobile Internet is growing rapidly. In 2012, the average user spent 74.4 minutes per day on the Internet, in the second quarter of 2014, this figure reached 108.6 minutes. Following last year, the share of mobile traffic was 4%, and it will increase 15% by 2019, J'son & Partners Consulting study said. The active subscriber base of mobile data is growing significantly faster than on PC: + 36% versus 10% for 2011-2014. Nowadays there are about 99 million subscribers in Russia, the number increased 10% in one year. At the same time, mobile Internet connectivity has reached 70%. 3G/4G network deployment, increase of user audience and consumed traffic has boost the number.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

How to avoid spam filters and land in the inbox of Russian subscribers?

According to the study hold by Return Path company (company that monitors and analyzes email traffic), from all emails sent from around the world for Russian email service providers, only 76% gets into "Inbox" - every fourth message gets into Spam or become blocked. As for emails sent out by Russian companies to the Russian addresses, the situation is even worse: subscribers receive only 64% of the letters on average. Russia, among all the surveyed countries, takes the last place in the share of messages that reach the addressee.

Continue Reading