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BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA
Blog about successful marketing strategies in Russia, page 8
B2B MARKETING
Russians Told How They Organized Children's Holidays This Summer
Those who could not organize a children's holiday this summer admitted that they were afraid of sending their child somewhere in the current situation (46.3% chose this option), and many also did not have the financial opportunity (43.9%).
DIGITAL MARKETING
Top 20 Russian-Speaking YouTube Bloggers. Computer Games
Streaming has ceased to be a gamers’ prerogative long ago, turning into a real trend of modern times. However, gamers and let’s players are those who take dominant positions among YouTube bloggers.
B2B MARKETING
Events Go Online: Russia's Gaming Festivals 2020
Read our blog to find out when the official events of the Russian gaming industry will take place and where they can be viewed.
B2B MARKETING
How the Pandemic is Changing Russia's Tourism Industry
Russian tourists in the era of the pandemic recession demonstrate three different behavioral models that should be taken into account by the tourism business when planning work.
DIGITAL MARKETING
7 Steps to Build a Game Marketing Plan in the Russian Market
To link all the promotion channels together and achieve not only marketing but also business goals, the game needs a marketing plan. In this article, we will analyze the steps of creating a marketing plan to promote a video game.
DIGITAL MARKETING
Ways to Advertise Your Gaming Brand With Mobile Apps in Russia
Rewarded video and playable ads are the formats that involve users in playing games or viewing ads. Due to the involvement, the conversion rate for these formats is higher than for other types of mobile advertising.
DIGITAL MARKETING
The Types of In-Game Advertising in Russia
Strictly speaking, there are two in-game ad types: static unmodifiable ads and dynamic ads. However, there is also a third type of ads defined by game industry marketers, which is advergaming.
DIGITAL MARKETING
Russian Mobile Game Advertising Market 2020
Russian mobile games market is expected to grow in 2020. And if in 2019 users spent $744 million on mobile games in Russia, this year this figure may well exceed the $1 billion bar.
DIGITAL MARKETING
Reputation Management in Tourism Marketing: How to Prevent a Crisis?
Reputation marketing (or Online Reputation Management) includes a whole range of tasks that are aimed at managing the reputation and image of a tourism brand in the online environment: from monitoring brand mentions in the media space to developing a strategy for creating, maintaining and, if necessary, restoring the brand's reputation.
B2B MARKETING
Top Useful Podcasts About Business and Entrepreneurship in Russia
We have compiled a list of useful podcasts that will help you learn more about the peculiarities of building and running a business in Russia.
DIGITAL MARKETING
Tips for Marketing Video Games Across Social Media in Russia
Social media for gamers is a place where they can learn news about their favorite game and just communicate with same game lovers. For game developers, social media is a unique opportunity to get feedback from active gamers, as well as promote their game and cover a new audience.
DIGITAL MARKETING
Video Game Marketing Strategies in Russia You Can Use Right Now
In this article, we will study out online game marketing tools that you can use in your strategy even today for promotion in the Russian market to boost the number of game installs/downloads and, further on, to stimulate in-game purchases.
MEDIA BUYING
Do Russians Want to Travel After Lockdown?
As early as in the beginning of May, research holding Romir published a study that showed that the share of those who plan their vacation or trip has grown almost twice since the beginning of the lockdown.
DIGITAL MARKETING
Coronavirus Marketing: How COVID-19 Changed Strategies of DMOs and NTOs
Just like during the isolation, countries continue communication with their audiences, explore new channels and forms to promote their regions. Priorities of travel marketing shifted in favor of development of content strategies, communication with followers in social media, use of augmented reality technologies etc.
DIGITAL MARKETING
A Complete Guide on How to Promote a Mobile App in Russia in 2020
An opportunity to monetize an app directly depends on the number of users who installed it and launch it regularly. This relates to apps of all types, paid, free, and freemium.
DIGITAL MARKETING
Key Totals of Russian Mobile Market in 2019
Russia became the sixth country in the world by the number of downloaded apps—in 2019, Russians downloaded 5,125M apps, which is 35% more than in 2016.
MEDIA BUYING
Advertising Market of Russia: 2019 Results
In 2019 the volume of the Russian advertising market has been almost 493.8 billion rubles, which is 5% more than a year before. The Russian market has been demonstrating positive dynamics for three consecutive years now. However, in 2019 its growth was ensured by online advertising only.
DIGITAL MARKETING
Tourism in Crisis: How to Promote Business When Borders Are Closed
Borders will be opened in the coming months, and tourists will be open to travelling again. That is why we believe that it is no good to stop advertising campaigns but travel brands need to move away from a strategy ‘visit right now’ for a while and move to a new one ‘visit later’ for promotion.
DIGITAL MARKETING
99 Content Ideas for Corporate Blog and Social Media
We prepared a collection of content ideas for inspiration that can be applied for absolutely any business.
DIGITAL MARKETING
Digital Market of Russia: 2019 Results
In 2019, the monthly number of Russian web surfers came to 96 million people. The number of web users in Russia increased by 5 million in the second half of 2019, as compared to an identical period of 2018.
