According to the estimation made by IMHO Vi company, one of the largest online advertising sellers, online video advertising has increased by 18% as of year-end 2016. This was stated by Ilia Alekseev, Digital Seller’s General Director. Read more in the RMAA Group blog how Russian market experts estimate online video advertising.
Throughout 2016 in Russian trade media there has been a discussion whether digital segment overtakes television advertising segment or not. Representatives of National Advertising Alliance, the largest TV advertising seller in Russia, state that TV advertising market will keep growing and digital will be falling, however, other experts confidently argue the opposite. To learn what arguments the experts bring forward, read RMAA Group blog.