Nowadays event sponsorship is a relevant tool of promotion in Russia. You can support a wide variety of different events depending on your target audience: business, mass cultural, entertaining, sports and others. At the same time you can increase your brand recognition, build up a certain brand image, advertise your company among event participants and even get a useful contact database. Read the RMAA Group blog to learn how to sponsor events in Russia.
According to the “B2B International” data, the foreign business is increasingly interested in collaborating with large Russian companies. Research findings of the “Euromonitor International” (the global leader among the independent companies focusing on the strategic review of the market) show that, in spite of the comparative weakness of the rouble, domestic economy problems, remaining corruption, B2B market keeps growing.
Sampling is a marketing tool which is based on freebies (samples) of your product given at no cost to potential consumers. This tool accomplishes a number of functions: attracts new buyers, work on the audience loyalty, ensures feedback from customers etc. Learn how to use this tool while promoting in B2B segment from RMAA Group blog.
As it has become possible to make first conclusions about trends and tendencies of 2017 and predict further development of digital marketing in Russia, one of the most important trends of this year is the increase in the role of data from various promotion channels and cross-cutting analytics for all channels, which may be characterized as omni-channel data-oriented marketing. Read more in the RMAA Group article.
How will the Russian media market develop in 2018? What trends will determine its growth? Read this article in the RMAA Group blog to learn the forecast for the upcoming year that is directly related to media advertising in Russia.
In 2018, social networks will become more interesting for Russians. To learn what tools will be used for to draw attention of Russian users, read the article by RMAA Group.
Every year, the attractiveness of Asian countries for tourists from the Russian Federation is growing. What methods are used to increase the flow of tourists from Russia? Read about this courtesy of the RMAA Group.