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BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA
Blog about successful marketing strategies in Russia, page 15
DIGITAL MARKETING
Periscope: Get Closer to Your Audience
Periscope, a live video streaming app, created a stir in 2015. Features of this instrument to disseminate information are impressive: any user anywhere in the world can broadcast and communicate with audience or capture what’s happening around in just one click. The range of uses is incredibly large: from broadcast of the biggest events and disasters to shooting scenes of everyday life and communication with strangers. Read more about how to use a new tool to promote your brand in Russia in the material of RMAA Group.
MEDIA BUYING
Trend and forecasts – Digital And Media Advertising in Russia
2015 was a difficult year for the advertising market in Russia. The fall of Rouble’s rate in late 2014 led to shrinking advertising income in almost all segments. However, by the end of the year, when the situation had stabilized, the volume started to increase again. The segments that felt confident in that situation were contextual and mobile advertising. The major trends in digital space became advertising in the Russian social networks, attention to the native ways of promoting, and establishment of the Periscope network. Read about the most notable trends of 2015 and forecasts for 2016 - in the material of RMAA Group.
DIGITAL MARKETING
Contextual Advertising: Results of 2015 and Forecasts For 2016.
Passing year 2015 was marked by several important events for contextual advertising "Yandex. Direct" changed the auction scheme and canceled discounts to advertisers, and Google stopped Flash-banners supporting and fully made a transition to HTML5. How these changes affected the development of content? What awaits it in the future? Read in the blog of RMAA Group.
DIGITAL MARKETING
Alternative Tools For Promotion of Your Mobile App in Russia
In previous publications, we introduced you to the basic ways to promote mobile apps in Russia: affiliate networks, where you pay for the post in case of a certain result (registration on the site, filling in the questionnaire, online purchase) and pay per click systems. Today we will tell you more about the promotion of alternative sources of a mobile app that require minimum costs. Find more about them - in the material of RMAA Group.
DIGITAL MARKETING
Affiliate Marketing In Russia And Current State Of System
In Russia there is a saying that tit in the hand is better than crane in the sky (bird in the hand is better than two in the bush). The same principle is laid down in the affiliate networks - affiliate programs such as banner ads, where you pay not for an abstract showing of advert on the Internet, but for the real action of a client - app download / purchase the product from the website. Today, we describe the principle of operation of affiliate networks, one of the most profitable advertising opportunities on the Internet, find more in the material of RWAA Group.
DIGITAL MARKETING
10 Ways To Help You Draw Attention To A Mobile Application In Russia
In 2008, there was created a thing, which has really changed the lives of millions of people making them much easier and more interesting. One of the greatest business opportunities involving the huge audience appeared. Mobile App. However, the platform is useless if you do not convey information about it to potential users. How to make the application popular in Russia and in Russian Internet? Read in the material of RMAA GROUP.
DIGITAL MARKETING
Official Ad Service on Russian Instagram: Pros, Cons and Forecasts
Lead: September 30, photo-sharing service Instagram has launched an official advertising service in Russia. Many companies have been looking forward to this option, but their expectations have not been met. What caused that? What are the pros and cons of the new service? How not to lose but to win the audience of the Russian Instagram by means of official advertising? Read in the material of RMAA GROUP.
DIGITAL MARKETING
Advertising in the Russian Mobile Environment
Nevertheless, PwC experts expect that in the forecast period for five years the most rapidly developing segments are Internet (15.4%), online advertising (13.7%) and pay-TV (9%). TV advertising shows a decrease (-10.3%) while book publishing is still in decline (-2%). As reported by Russian Association of Communication Agencies (RACA or ACAR) for 2015, Russian advertising market in January-June decreased by 16% compared to the same period in the previous.
MEDIA BUYING
Status and Development Prospects of the Russian Media
Public affairs office of Federal Agency on Press and Mass Communications of the Russian Federation (Rospechat) elaborated and published several reports on status and development prospects of the Russian media. The most deplorable situation is in a printed press industry.
MEDIA BUYING
Promo In The Russian Style: The Most Ambitious Promo-Projects In Russia
The crisis in the Russian advertising market touched all segments, including event-industry. However, despite the fact that advertisers continue to cut marketing budgets, there is a series of promotional activities which brands are willing to invest in. These are branding festivals, exhibitions and parties that bring a record number of people together.
MEDIA BUYING
Nike's Advertising Campaign In Street Art Style In Russia
In Russia, the sports equipment manufacturer Nike has collaborated with the agency Instinct to set up the ad campaign dubbed "Instaposters". The brand has used photos of its female consumers which were shared on Instagram with the hashtag #BetterForIt. These images were transformed into human scale posters and then,displayed in different areas of the Russian cities in the style of street art. Each image is accompanied by a witty inscription and the hashtag, inviting consumers to further action.
MEDIA BUYING
Pay TV covered 37.6 million households in Russia
Russian pay TV market remains the largest in Europe: at year-end 2014 it covers 37.6 million households connected to the technologies of cable, satellite and IPTV, data from a study of J'son& Partners Consulting says.
DIGITAL MARKETING
Russian mobile market research
TNS Russia has analyzed the audience of mobile Internet users in Russia together with the main categories of advertisers in the segment
MEDIA BUYING
A review of key consumer values in Russia
GfK, one of the world's leading research companies, presented a review of key consumer values that make producers and media companies re-examine communication with consumers to create goods and services, as well as entertainment and educational content for them. The review was prepared based on the methodology for the study of innovations and factors determining future of markets and certain categories - GfK FutureWave and was presented at the annual "Creative Food GfK" workshop for companies of consumer’s sector and media business.
DIGITAL MARKETING
How to avoid spam filters and land in the inbox of Russian subscribers?
According to the study hold by Return Path company (company that monitors and analyzes email traffic), from all emails sent from around the world for Russian email service providers, only 76% gets into "Inbox" - every fourth message gets into Spam or become blocked. As for emails sent out by Russian companies to the Russian addresses, the situation is even worse: subscribers receive only 64% of the letters on average. Russia, among all the surveyed countries, takes the last place in the share of messages that reach the addressee.
DIGITAL MARKETING
What and how Russians buy on the Internet?
"Yandex.Market" and GfK Company polled online store visitors and found out how does the retail online trading work in Russia. The Russian market of online trading is becoming more developed and technologically advanced: people actively explore modern methods of delivery and payment of goods.
DIGITAL MARKETING
Direct marketing market in Russia, overview, perspectives of DM
The market of Direct Marketing (DM) can be conditionally divided in two groups. The first group - a market of direct advertising: mailout for marketing, advertising, PR purposes. It also includes integrated projects and DM. According to expert estimates, DM accounts for 80% of DM market. The second group – a market of mass direct business mailouts, notices, it also includes billing market. For example, Pension Fund notices, land tax, vehicle tax, various invoices, etc.
DIGITAL MARKETING
CPA (cost per action) and CPL (cost per lead) advertising in Russia
RMAA Group operates in CPA-advertising segment which is fairly new for Russia. Followed by Europe and the United States it becomes a very popular marketing strategy that enables to generate targeted treatments of users while minimizing the risk of an advertiser.
DIGITAL MARKETING
Offensive advertising from Rexona in Russia
In summer 2007 the brand Rexona led one of the most provocative Internet campaigns in the history of advertising in Russia. The site Rexona-deo.ru (does not exist at the moment) put a presentation, where Russian women were written about in an insulting way. Something like that they use deodorants less often than European women and therefore have a disgusting smell. Rather rude commercial was broadcasted not only in Russia;it showed the effects of unpleasant smell from the armpits.
MEDIA BUYING
Today advertising on transport is a growing segment of the advertising market. Despite of the fact, that this type of advertising has already proved its effectiveness, its development is complicated by almost complete absence of large sellers. Advertising surfaces in each city belong, as a rule, to different transport companies, moreover - one type of transport in one city might be owned by several companies-owners. We can only hope that the market eventually will be structured and a seller finally will appear.
