Инструменты
Published 21 December 2016

Sampling is a marketing tool which is based on freebies (samples) of your product given at no cost to potential consumers. This tool accomplishes a number of functions: attracts new buyers, work on the audience loyalty, ensures feedback from customers etc. Learn how to use this tool while promoting in B2B segment from RMAA Group blog.

Аналитика
Published 16 December 2016

Throughout 2016 in Russian trade media there has been a discussion whether digital segment overtakes television advertising segment or not. Representatives of National Advertising Alliance, the largest TV advertising seller in Russia, state that TV advertising market will keep growing and digital will be falling, however, other experts confidently argue the opposite. To learn what arguments the experts bring forward, read RMAA Group blog.

Кейсы
Published 12 December 2016

Cars belong to that category of goods for promotion of which you can use wide variety promotion devices depending on the purpose of your advertising campaign. The Russian auto market has its own features on which you should pay attention when planning the advertising campaign. Read more about car promotion on the Russian market in the RMAA Group Article.

Инструменты
Published 2 December 2016

Unique Selling Proposition (USP) is an important component of the marketing strategy for any market and any segment, including B2B. It often depends on the USP how successfully you will attract new customers and keep old ones. The efficient USP in Russian B2B segment has its peculiarities. Read more about it in RMAA Group blog.

Кейсы
Published 24 November 2016

In the past few years Influencer Marketing has became an integral part of the promotion in social networks and blogs. This is the way to promote that maximizes friendly appeal to your target audience, while using the loyalty of this audience to the channel of promotion. Currently in Russia Influencer Marketing is well developed and can offer a variety of options for promotion. What kind of promotion can be launched through opinion leaders in Russia, read in the RMAA Group blog.

Аналитика
Published 11 November 2016

Software which block banner ads on websites are recently becoming a growing problem both for single sites and for the advertising market as a whole. Their increasing distribution makes websites search for various means to deliver ad messages to users. Read in the RMAA Group blog post how Russian websites struggle against ad blockers.

Инструменты
Published 4 November 2016

A buyer or a customer in any sphere is always curious about reviews of those who have already made a purchase. That's why, let's say, various review services enjoy popularity. All of this is applied to Russia. In B2B segment the attention to reviews is even closer than in B2C segment, however, if B2C reviews are posted freely, the placement of B2B reviews is performed as a rule with the help of an intermediary being your company, any media or an industry-specific website. How to use the reviews of your customers for promotion of your selling proposition, read RMAA Group blog.