BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

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Blog about successful marketing strategies in Russia, page 4

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DIGITAL MARKETING

DIGITAL MARKETING

10 Ways To Help You Draw Attention To A Mobile Application In Russia

In 2008, there was created a thing, which has really changed the lives of millions of people making them much easier and more interesting. One of the greatest business opportunities involving the huge audience appeared. Mobile App. However, the platform is useless if you do not convey information about it to potential users. How to make the application popular in Russia and in Russian Internet? Read in the material of RMAA GROUP.

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DIGITAL MARKETING

DIGITAL MARKETING

Official Ad Service on Russian Instagram: Pros, Cons and Forecasts

Lead: September 30, photo-sharing service Instagram has launched an official advertising service in Russia. Many companies have been looking forward to this option, but their expectations have not been met. What caused that? What are the pros and cons of the new service? How not to lose but to win the audience of the Russian Instagram by means of official advertising? Read in the material of RMAA GROUP.

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MEDIA BUYING

MEDIA BUYING

In 2016 Internet ad revenues in Russia will exceed revenues of TV ad

In 2016, Internet advertising revenues in Russia will exceed revenues of TV advertising and will account $3.5 billion versus $2.9 for TV for the first time. Consulting company PwC gave this forecast at the yearly average dollar exchange rate of 37.8 rubles.

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DIGITAL MARKETING

DIGITAL MARKETING

DIGITAL MARKETING

DIGITAL MARKETING

Advertising in the Russian Mobile Environment

 Nevertheless, PwC experts expect that in the forecast period for five years the most rapidly developing segments are Internet (15.4%), online advertising (13.7%) and pay-TV (9%). TV advertising shows a decrease (-10.3%) while book publishing is still in decline (-2%). As reported by Russian Association of Communication Agencies (RACA or ACAR) for 2015, Russian advertising market in January-June decreased by 16% compared to the same period in the previous.

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DIGITAL MARKETING

DIGITAL MARKETING

Mobile web as media: present situation and prospects, Part 2

We continue a series of articles to review mobile web in Russia, its capabilities and features in the context of use as a media for marketing communications. In this part, we are going to describe an image of a Russian mobile Internet user in details.

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DIGITAL MARKETING

DIGITAL MARKETING

Mobile Web in Russia: Dynamics and Trends

Promoted posts help group owners to increase the coverage of a particular post, to solve e-commerce tasks and to promote a group. Advertising can be in any format (in the form of a note with attached survey, music track, photo or image gallery), and can cover the audience that advertisers are interested in.

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MEDIA BUYING

MEDIA BUYING

Status and Development Prospects of the Russian Media

Public affairs office of Federal Agency on Press and Mass Communications of the Russian Federation (Rospechat) elaborated and published several reports on status and development prospects of the Russian media. The most deplorable situation is in a printed press industry.

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B2B MARKETING

B2B MARKETING

Promo In The Russian Style: The Most Ambitious Promo-Projects In Russia

The crisis in the Russian advertising market touched all segments, including event-industry. However, despite the fact that advertisers continue to cut marketing budgets, there is a series of promotional activities which brands are willing to invest in. These are branding festivals, exhibitions and parties that bring a record number of people together.

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DIGITAL MARKETING

DIGITAL MARKETING

Division of Revenues Between Search Engines and Social Networks in Russian Advertising Sector

Agency Statista conducted a study on the contribution of social networks and search engines in general indicators of network advertising revenue. Parameters in different countries were studied. As experts say, total revenue is affected by pressure of the social systems on the search engines. The results indicate that the search engines will continue to be the main way to generate income on the Internet.

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MEDIA BUYING

MEDIA BUYING

Korean Advertising Campaign Presenting Russia As A Tourist Destination

Advertising campaign promoting Russia as a tourist destination was held in South Korea this summer. A series of commercials of an advertising campaign called "Club of travelers. Russia" was broadcaston the Korean TV stations MBC, KBS, SBS, Channel A, JTBC, TV Chosunwithin four months, from 19 May to early September.

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DIGITAL MARKETING

DIGITAL MARKETING

Russian Internet at a Glance

Russia displays the largest Internet population in all of Europe but it only includes about half of the Russian population of 143 million. Russians in major cities prove to be more frequent and practiced Internet users but mobile connectivity and the Internet expansion in Russian regions are making Internet use more popular. Some more facts about Russian Internet in a nutshell.

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B2B MARKETING

B2B MARKETING

Advertising in Russia Has Adapted to the Crisis

Russian advertising market continues to lose revenues along with a decline of the national economy. At first half-year end, the decline was 16%, and in monetary terms, the market reached 138 billion rubles. It was reported by the Commission of Experts of Russian Association of Communication Agencies (RACA or ACAR).

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MEDIA BUYING

MEDIA BUYING

Nike's Advertising Campaign In Street Art Style In Russia

In Russia, the sports equipment manufacturer Nike has collaborated with the agency Instinct to set up the ad campaign dubbed "Instaposters". The brand has used photos of its female consumers which were shared on Instagram with the hashtag #BetterForIt. These images were transformed into human scale posters and then,displayed in different areas of the Russian cities in the style of street art. Each image is accompanied by a witty inscription and the hashtag, inviting consumers to further action.

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B2B MARKETING

B2B MARKETING

Interview of Vadim Tylik: Challenges And Prospects For European And American Business In Russia

Do you think about diving into dealing with the Russian market? Have you already taken some steps to advance your business towards Russia? Do you have a steady business and want to rise it to a higher level? President of RMAA Group – Russian Marketing and Advertising Agency - Vadim Tylik shares some top secrets about succeeding in the Russian Market. Challenges that may face you on the Russian market, Russian consumer behavior, and attractiveness of the Russian market for foreign business – the most important things you should think about managing your business in Russia.

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MEDIA BUYING

MEDIA BUYING

Pay TV covered 37.6 million households in Russia

Russian pay TV market remains the largest in Europe: at year-end 2014 it covers 37.6 million households connected to the technologies of cable, satellite and IPTV, data from a study of J'son& Partners Consulting says.

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MEDIA BUYING

MEDIA BUYING

Leading Russian platforms: TV, radio, the Internet

Sostav.ru keeps track of audience changes taking place with the largest sites on the Russian media market. This article will introduce you the data from research conducted by TNS Russia on the main media channels of communication - television, radio and the Internet.

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DIGITAL MARKETING

DIGITAL MARKETING

Russian mobile market research

TNS Russia has analyzed the audience of mobile Internet users in Russia together with the main categories of advertisers in the segment

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B2B MARKETING

B2B MARKETING

What are the best social media networks for B2B promotion in Russia?

One of the main trends in the Internet marketing worldwide nowadays is to use social media marketing (SMM) as a B2B-marketing tool. Currently the usage of social networks as a marketing tool is quite popular in Russia, in particular – as a channel of interaction with a target audience of consumers. Companies that use social networks can increase brand awareness and customer loyalty, attract target audience, push up sales and perform other actions allowing them to achieve the main objective - to increase profits.

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DIGITAL MARKETING

DIGITAL MARKETING

VKontakte strengthens advertising section

VKontakte at the conference Russian Internet Forum+Internet & Business announced a number of innovations that are designed to make marketers life easier. In the nearest future company plans to launch a video platform with friends updates, recommendations from editors, thematic channels, TV series, bloggers, and popular videos. The content monetization will be against advertising model. Upload in VKontakte native player will increase the chances of video to get in the top and in a list of recommendations.

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