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BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA
Blog about successful marketing strategies in Russia, page 4
DIGITAL MARKETING
Promotion of Cryptocurrency in the Russian Market
In Russia, cryptocurrency advertising is officially allowed UNLESS it acts as a means of payment for goods and services (The Law “On Digital Assets”). In other cases, advertising content can be freely broadcast to various resources.
B2B MARKETING
How Sanctions are Affecting the Russian Market. Possible Prospects For Further Development
In spite of the fact that domestic brands have been successfully selling their products on the market, it stands to mention that most of them use raw materials imported from other, "unfriendly" for Russia, countries. And this is the case of various economic spheres.
DIGITAL MARKETING
Branded Games: Review Of Successful Case Studies In Russia 2021
It is already the case that own games for brands are a powerful tool to enhance user engagement, increase sales and solve specific business problems. And successful launches of branded games grow into events that go viral due to discussions on social networking sites and online media.
DIGITAL MARKETING
myTarget Instead of Facebook Ads. Specific Features of Targeting on Russian Social Networks
myTarget is an advertising platform by Mail.ru, where you can configure an ad display on the company's services (VKontakte, Odnoklassniki, My World) and on partner resources. On myTarget, you can scale up an advertising campaign and launch it on multiple platforms at one and the same time.
DIGITAL MARKETING
Migrating from Google Ads to Yandex Direct. What Do You Need to Know Before Launching an Ad?
On March 3, the Google Ads advertising system announced the temporary suspension of advertising to users located in Russia. For companies promoting their products and services on the Russian market, there is an alternative - the Yandex Direct advertising system.
DIGITAL MARKETING
There have always been alternatives in Russia. VKontakte remains the largest social networking service. According to Brand Analytics, daily number of active Russian-speaking authors on VKontakte exceeded 3.5 million people in February-March 2022, increasing by approximately 500 thousand, and the number of posts reaches 14 million.
B2B MARKETING
What Kind of Real Estate Russian Investors Buy Overseas? Promising Trends 2022
According to official data of the Central Bank of the Russian Federation, at the end of 2021 the volume of Russian investments in foreign real estate increased by 61% compared to 2020 and amounted to $1352 million.
DIGITAL MARKETING
Chatbots in Russia: Overview of Services
Having analyzed the market, RMAA experts have prepared an overview of the most popular chatbots in Russia, which differ in basic functionality.
DIGITAL MARKETING
Special Projects in Tourism: How to Launch a Successful Campaign in Russia
Advertising special projects are an opportunity for tourism brands to do something beyond the usual scope of marketing activities and stand out from the rest of the travel market players.
DIGITAL MARKETING
Best 2021 TikTok Brand Advertising Campaigns in Russia
TikTok For Business marketing platform summed up the results of 2021 and collected case studies of companies that launched new trends and opened up additional opportunities for business promotion on the platform in Russia.
DIGITAL MARKETING
RMAA Agency experts presented a list of the most memorable advert videos in the Russian market where one can see what characters and what creative approach was appreciated by the modern Russian audience in 2021.
DIGITAL MARKETING
Video Games on OK: Specifics of Community Management and Networking
Odnoklassniki is the third most popular social media service in Russia (after VKontakte and Instagram). For game developers, this is another platform in Russia that provides means for the creation and maintenance of one's own gaming community.
DIGITAL MARKETING
VK Publics about Video Games: What Format to Choose?
At the very stage of creation, it is necessary to make it clear what community we want to create and what idea to communicate.
DIGITAL MARKETING
5 Digital Marketing Trends in 2022
At the end of the year, RMAA Agency experts traditionally share trends for the upcoming year. In the article, you will find 5 most significant trends in the global and Russian advertising markets that will be impossible to disregard when planning marketing activities in 2022.
DIGITAL MARKETING
2022 Russian Gaming Market Trends
The boom of the gaming industry in 2020, when not only the number of gamers in Russia but also their gaming expenses increased, gave way to a significant reduction of its growth rates in 2021. Experts of the RMAA Games marketing agency will tell what is in store for the Russian gaming market in 2022.
B2B MARKETING
2022 Tourism Market Trends in Russia
The focus on sustainability, safe travels, health care, ecotourism and other tendencies of 2021 will still stay with us in 2022. However, preferences of Russian tourists have changed a bit in the context of rapidly changing conditions for travelling, which has also affected newly emerged market trends.
B2B MARKETING
Business Analysis: How to Analyze Market Trends and E-Commerce Niches
In this article, RMAA Agency experts tell what tools let you find data on every item, as well as what conclusions the business analysis should make and how to draw them.
DIGITAL MARKETING
Ads Personalization as One of Conversion Growth Factors
Brands can build more effective communications with their audience by means of relevant personalized messages. For example, a video ad at the beginning of a video can increase purchase intent by 5% through more relevant personalized ads.
DIGITAL MARKETING
How to Choose a Blogger on TikTok and Get Recommended
It is extremely difficult to predict reach on TikTok. You can place an ad with a blogger having 100K+ followers and get fewer than 10,000 views, but a reverse situation may happen, too: a video of an author with 5,000 followers can get 30,000 views. What is more, the situation is the same for most TikTok creators—the number of followers does not guarantee any coverage.
DIGITAL MARKETING
Game Industry Boom In Russia: What Gamers Spend Money On
Within the first five months of 2021, the number of purchases via gaming resources in Russia has increased by 30%, as compared to the same period in 2020.
