Аналитика
Published 10 August 2016

For a long time Airport has been an inexhaustible source of advertising opportunities for marketers. With the further development of technologies an advertising opportunities are increasing. Today in Russian airports many options of outdoor advertising are available: branding of various surfaces and objects, distribution of printed products and digital options with the use of location targeting. What advertising methods are relevant for Russian airports,read RMAA Group material.

Инструменты
Published 3 August 2016

B2B marketing is quite limited in tools compared with B2C segment. However, the point at issue today is about a tool designed for B2B sales – events for B2B companies – conferences, showcases, exposures on which you can share information about your company, its services or products with your target audience in sympathetic surroundings. For information on how to organize an event for B2B companies and get the maximum response and feedback, read RMAA Group material.

Кейсы
Published 28 July 2016

Today the Russian tourism market goes through hard times. However, that does not mean that travel industry in Russia is no more profitable, let alone people stopped buying tourism services. Despite the fact that vacation abroad became more expensive for Russians because of weakening rouble, residents of Russia still tend to high-grade recreation and vivid impressions. About how to bring a tourism brand to Russian market read the RMAA Group's material.

Инструменты
Published 20 July 2016

Promotion of some or other goods or services is often hinged on the target audience, its features, predictable behavior, need identification and purchasing power, as well. In fact, advertising effect relies heavily on the accuracy effect, however today an attention to the target audience is by no means all that is important for the company’s success. Why the key audience is of a greater importance than target one by today – read in RMAA Group’s blog.

Аналитика
Published 12 July 2016

Alcohol advertising is being regulated by a lot of prohibitions and limitations. We have posted an article about advertising beer in Russian market earlier. Today our subject is strong alcohol. In that case, prohibitions are much stronger but the ways of promotion still exist. How to advertise alcohol production in the Russian market effectively – read in RMAA Group’s blog.

Аналитика
Published 29 June 2016

Massive advertising construction placed on the fine overviewed place with number of contacts is a source of pride to any company. For a long time, large brandmauers and banners have occupied city facades in Moscow and Saint-Petersburg. Recently the situation has changed significantly: Russian government started to control outdoor advertising. There are not many large constructions anymore. To know more about the most noticeable advertising constructions, trends and situation in the outdoor advertising market in Russia, read in RMAA Group blog.

Кейсы
Published 23 June 2016

Programmatic buying made revolution in Marketing business all around the world and Russia is not an exception. It gave the possibility to buy advertisements on the different websites directly and in different formats. It saves the time and money because you do not have to deal with every website specifically. However, Programmatic buying technology is only developing and it cannot resolve all the tasks yet. But it will. To know more about the current situation of Programmatic buying on Russian Market read in material of RMAA Group.