Аналитика
Published 21 January 2016

Passing year 2015 was marked by several important events for contextual advertising "Yandex. Direct" changed the auction scheme and canceled discounts to advertisers, and Google stopped Flash-banners supporting and fully made a transition to HTML5. How these changes affected the development of content? What awaits it in the future? Read in the blog of RMAA Group.

Кейсы
Published 14 January 2016

Passing year 2015 was marked by several important events for contextual advertising "Yandex. Direct" changed the auction scheme and canceled discounts to advertisers, and Google stopped Flash-banners supporting and fully made a transition to HTML5. How these changes affected the development of content? What awaits it in the future? Read in the blog of RMAA Group.

Кейсы
Published 30 December 2015

 It seems that every few months something huge is going down in the world of Russian Advertising and Marketing. It’s such an action-packed industry that it’s often easy to miss some of the awesome content and major milestones that occur in the field. It’s no fun to be behind the times, which is why RMAA Group bringing you the best articles from a variety of topics: from Russian Digital Marketing developing to the most exciting B2B case-studies.

Инструменты
Published 24 December 2015

Spring 2015, RMAA Group team started realisation of challenging project for the financial service firm. September 2015 we completed work on the project for a global company that provides information, software, and services- Wolters Kluwer. A leading worldwide provider of comprehensive compliance and audit solutions firm benefits from the Event in Moscow. Find more about them - in the material of RMAA Group.

Кейсы
Published 16 December 2015

In previous publications, we introduced you to the basic ways to promote mobile apps in Russia: affiliate networks, where you pay for the post in case of a certain result (registration on the site, filling in the questionnaire, online purchase) and pay per click systems. Today we will tell you more about the promotion of alternative sources of a mobile app that require minimum costs. Find more about them - in the material of RMAA Group.

Кейсы
Published 10 December 2015

With a mobile phone, modern people wake up and go to bed, have lunch and dinner, sit in a traffic jam, and wait in queues endlessly surfing the Internet. The phone became the main assistant and advisor in the life of a modern man. The PPC - systems were the first to take advantage of it. As a sidenote, they are always the first to respond to any request of a person in search networks. Competent work with these systems is your real advertising pedestal, which will raise your company to the next level. All about PPC for mobile devices - in today's material of RMAA Group.

Кейсы
Published 2 December 2015

In Russia there is a saying that tit in the hand is better than crane in the sky (bird in the hand is better than two in the bush). The same principle is laid down in the affiliate networks - affiliate programs such as banner ads, where you pay not for an abstract showing of advert on the Internet, but for the real action of a client - app download / purchase the product from the website. Today, we describe the principle of operation of affiliate networks, one of the most profitable advertising opportunities on the Internet, find more in the material of RWAA Group.