BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

Blog about successful marketing strategies in Russia, page 9

B2B MARKETING

B2B MARKETING

How to Put the Destination on the World Tourist Map in the Eeyes of a Russian Tourist

Anna Härkönen, VisitKarelia Destination Project Coordinator, tells about what marketing activities are helping North Karelia, a small region of Finland, attract Russian travelers.

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B2B MARKETING

B2B MARKETING

2020 Travel Marketing Trends

In 2020, needs, behavior, and aspirations of Russian travellers keep changing. A new decade in tourism will continue under the umbrella of development of technological and conscious tourism.

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DIGITAL MARKETING

DIGITAL MARKETING

Community Types in Social Media: Creating a Community for Business

The social media where you are going to build communication with customers does not matter—first and foremost, you need to define a consistent idea, on the basis of which your content plan will be built. The idea, in its turn, depends on the aim you pursue.

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MEDIA BUYING

MEDIA BUYING

Russian Travel Market Digest

We constantly follow the dynamics of the Russian travel and media market, and, in order to ease the problem of monitoring for travel business figures, we put all the latest data together into a single digest that we will be updating on a regular basis (quarterly).

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DIGITAL MARKETING

DIGITAL MARKETING

Advertising in VKontakte: Choosing ‘Right’ Public Pages

Unlike such social media as Facebook and Instagram where promotion via influencers plays an oversized role and often works even better than targeted ads, such promotion is not developed in VK. Instead of personal accounts, users began actively developing groups and pages in terms of special interests and narrow aspects, and that let them use them as an advertising tool.

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DIGITAL MARKETING

DIGITAL MARKETING

Top Russian-Language Travel Bloggers on VKontakte

Ranking of Russian-language travel blogs on VKontakte (updated January 2020)

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B2B MARKETING

B2B MARKETING

Where Rich Russians Went on New Year Holidays

The most expensive weekend on this holiday became a family flight from Saint Petersburg to Phuket for two million rubles.

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DIGITAL MARKETING

DIGITAL MARKETING

Gripping Content: Effective Approaches to Engage Russian Gamers on Social Media

Russia is called one of the most attractive markets for game developers not for nothing. At that, content is becoming one of the key factors to promote new games in the Russian market: streams, overviews, discussions in communities, posts in social media etc.

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B2B MARKETING

B2B MARKETING

Back to the Future: What is in Store for Business Tourism in a New Decade?

The survey showed that almost half of respondents (47%) consider business trips to be still important for business: neither video conferences (chosen by 15% respondents) nor 3D holograms (20%) will manage to replace personal presence at negotiations.

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B2B MARKETING

B2B MARKETING

Tourists Told about Travel Planning Issues

Tourists consider an application for a visa to be the most difficult stage in preparation for a travel. 24% respondents who took part in a new survey told about it.

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DIGITAL MARKETING

DIGITAL MARKETING

Top Russian-Language Travel Bloggers on Instagram

Ranking of Russian-language travel blogs on Instagram (updated December 2019)

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DIGITAL MARKETING

DIGITAL MARKETING

Feedback and Its Influence on Brand Reputation

Search results affect choices and decisions to buy or collaborate with one or another company. That is why it is important to monitor what is written about you, your company and products on the Internet.

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DIGITAL MARKETING

DIGITAL MARKETING

Top Russian-Speaking Travel Bloggers on YouTube

Ranking of Russian-language travel blogs on YouTube (updated December 2019)

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B2B MARKETING

B2B MARKETING

Russians with Kids Prefer Beach and Excursion Vacations in Europe and Russia

Most often, travellers with children get to the destination by plane (78.8%), but families with one child fly 10% less often than large families. 11.6% go by car and 8.5% by train. At that, travellers with one child prefer a car to a train almost 3 times more often.

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DIGITAL MARKETING

DIGITAL MARKETING

Podcasts for Travellers—Follow the Trends!

Many experts note that podcasts in Russia have gained a second wind this year. So, according to Yandex.Wordstat statistics, Russians’ interest to podcasts has grown twice within the last year, while the dynamics of podcast discussions in social media has increased 4 times.

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DIGITAL MARKETING

DIGITAL MARKETING

Not Every Russian Has Booked a New Year Tour Yet—How Do We Help Them Choose?

Based on past years’ experience, Russians give their preference to holidays in warm countries, trying to escape winter cold that rules in the most part of the country. Thailand, UAE, India, Vietnam, Dominican Republic, and Cuba were among best sellers of 2019 New Year tours.

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DIGITAL MARKETING

DIGITAL MARKETING

Social Media, Games, and Music: Online Preferences of Russians under 18

Brand Analytics, the Russian media space analytics service, analyzed 1.78 billion Russian-language messages and found out preferences of youth under 18 years of age.

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B2B MARKETING

B2B MARKETING

Growing Flow of Tourists: Where Russians Went in First Half-Year 2019

According to the latest numbers of the Border Guard Service of the Federal Security Service of the Russian Federation, the outbound tourist flow from Russia grew by almost 9% in the first half-year of 2019, as compared to the same period in 2018.

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DIGITAL MARKETING

DIGITAL MARKETING

Activities of Auto Brands in Russian Social Media: What Content Do Drivers Prefer?

Social media is one of the key channels to communicate with customers. This relates to auto manufacturers, too. Each brand is presented in three and more social media in Russia.

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DIGITAL MARKETING

DIGITAL MARKETING

CPA Networks in Russia: How It Works

Every advertiser’s dream is to pay only for sales and leads. This is the type of payment for advertising that Cost per Action or, simply said, CPA networks offer. During the promotion, you set up a desired action—it can be both a registration in a website and a purchase—and pay only for the fact of commission of this action.

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