In 2017, the Russian advertising market increased by 16%. According to information of the Russian Association of Communication Agencies, there has been enhancement of all segments (TV, radio, outdoor ads, and Internet) with a few exceptions. RMAA Group team updated its White Papers, which shed light on the most crucial changes in marketing technologies and up-to-date trends in the field of media and digital marketing in Russia.
A competition in budgets between TV and Internet goes on growing in 2017. Internet ads grow at a quick rate. TV still manages to continue its leadership among the Russian advertising market directions. The paper How Does The Media-Buying Market in Russia Work? A media buyers' quick guide for effective work in Russia, issued and updated by RMAA Group, includes the latest ratings of TV channels, radio stations, websites, and information graphics. You are welcome to download a free copy here.
Digital marketing is still gathering pace, covering a wider audience in Russia. Feel free to find new ratings of the most successful Internet projects, most popular social networks, and the newest analysis of advertising trends and the audience of Russia social networks in an updated paper Digital Marketing in Russia 2017. Finding your customers in the internet in Russia- how to go about it? You are welcome to download a free copy here.