In 2016, the advertising market in Russia grew by 11%. The indicator has peaked since 2000. According to Association of Communication Agencies of Russia (ACAR), strengthening recorded all segments (television, radio, outdoor advertising and the Internet), except for advertising in print media. As always RMAA Group’ team prepared updated White Papers that provides insight on the most significant changes in marketing technologies and on the most relevant trends in the fields of Media-Buying Market and Digital Marketing in Russia.
Although the competition for budgets between TV and the Internet in 2016 increased, the main events on the Russian advertising market occurred on television. First, the National Advertising Alliance appeared in the country, which subdued more than 90% of the telemarketing market in the country, and then another monopoly arose, but already on telemetry - Roscomnadzor chose TNS Russia, which turned into Mediascope, the only measuring device in the country. A new White Paper, 'How Does The Media-Buying Market in Russia Work? A media buyers' quick guide for effective work in Russia', issued by RMAA Group includes the latest ratings of TV channels, radio stations, internet sites, and infographics. Download a complimentary copy of the white paper here.
Digital marketing is still gaining momentum and covers a larger audience in Russia. Find new ratings of the most successful internet projects, the most popular social networks and the latest analysis of advertising trends and audience of Russian social networks in new White Paper 'Digital Marketing in Russia 2017. Finding your customers in the internet in Russia- how to go about it ?'. Download a complimentary copy of the white paper here.
About RMAA Group
RMAA Group is independent Russian full service advertising agency. RMAA Group supports b2c and b2b international brands entering the Russian market and helps them in finding Russian customers. Key clients of RMAA Group are situated in the USA, the Great Britain, China and South Korea. The agency`s core competencies include: advertising, branding, marketing strategy & media planning and buying, email marketing & eCRM, events, mobile and social media, direct marketing and design.
Learn more about RMAA Group in the agency`s blog about successful marketing strategies in Russia.
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