RMAA Group (www.russia-promo.com) has announced the launch of a new White paper 2.0 'How Does The Media-Buying Market In Russia Work? A Media Buyers’ Quick Guide For Effective Work In Russia' written by Vadim Tylik, the Founder and the President of RMAA Group.
Consolidation of the Russian advertising market giants Video International and RTR Media has influenced the Russian media market as a whole. In connection with this, we decided to renew our White book updating the data about sales houses in Russia. We also have taken a chance to renew some figures in Russian TV channels’ and radio ratings.
This E-book reveals how to effectively work with the Russian media market. The book will be useful not only for “newcomers” to the Russian market, but also for its veterans. It has been written in order to facilitate the work of foreign media buyers in Russia and give them fundamental knowledge of the media market. This White Paper will not only give you this ‘know-how’, but will also tell about all the pitfalls and ways of avoiding them, teach you how to uphold your interests with the Russian media, and get favourable terms in advertisement positioning.
About RMAA Group
RMAA Group is independent Russian full service advertising agency. RMAA Group supports b2c and b2b international brands entering the Russian market and helps them in finding Russian customers. Key clients of RMAA Group are situated in the USA, the Great Britain, China and South Korea. The agency`s core competencies include: advertising, branding, marketing strategy & media planning and buying, email marketing & eCRM, events, mobile and social media, direct marketing and design.
Learn more about RMAA Group in the agency`s blog about successful marketing strategies in Russia.