In October 2015 official ads became available on Russian segment of Istagram. Such ads pop up on the newsfeed, thus attracting consumers’ attention. In Russia there are no existing competitive analogies up to this point. Today, the number of Istagram users in Russia keeps on growing after it hit 12 million. This network is mostly popular in Moscow (nearly 3 mln users) and Saint Petersburg (500 thousand users). 70% of the audience are women.
Official advertising on Istagram has flexible settings. You can select the display time and sort your audience by location, gender, age, and interests. Business advertising would be the most promising when it’s tied to a specific city (stores, cafes, studios), goods and services for women (beauty studios, jewelry), or cell phone apps and accessories. You need to remember that advertising in Istagram can also cause a negative effect, since users don’t like seeing ads in their newsfeed. So, do your best to make your ads either useful or just funny. You can manage your Istagram ads through an ad account on Facebook or though authorized resellers in runet and CIS countries, such as Aitarget.
There are 42% of men and 58% of women. Instagram is a unique social network in Russia, because more than 65% of its active audience are people between 25-44 years old. Public content is targeted to business audience and business.
We would like to bring your attention to the White Paper 'Digital marketing in Russia. Finding your customers on the internet in Russia — how to go about this'. You can download it for free on the link on the picture to the right.
Monthly audience reach
Core audience age
23.3% of Russian