The First Channel in Russia
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Advertising on TV The First Channel – Media Buying

RMAA Group – Russian Marketing and Advertising Agency offers high-quality and effective advertising on TV channel “The First Channel”. Advertising on The First Channel in Russia is great opportunity to make your business successful and to establish trusted, long-term relations with your consumers.

The First is the channel with one of the most highest audience in Russia. The broadcasting headquarters is in “Ostankino” tele tower in Moscow. It starts to broadcast in 1995.

Every day in the First Channel broadcast the best entertaining TV shows, unique documentary programs, latest news and analytics, the best movies and premiers worldwide, exclusive sport events and popular Russian music.

RMAA Group guarantees the efficiency of advertising on The First Channel. We use the modern way of TV advertising, such as Rating and GRP (Gross Rating Point) – it`s the sum of ratings of all issues of advertising concerning to this advertising campaign.

 

The First Channel – Сhannel description


The First Channel target audience

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According to statistics data, targeted audience of the channel “The First Channel” is people of 25-55 years old mostly they are specialists, who have high education, 38% of them are men, 62% - women.

The most popular genre on The First TV channel is film show, it occupies 40 % of a broadcasting, news, socially – political and analytical teleshows. 

The First TV channel covers Moscow, St. Petersburg, Novosibirsk, Kaliningrad, Sochi, Vladimir, Orenburg, Khabarovsk, Vladivostok, Pskov, Yakutsk, Blagoveshchensk, Ulan-Ude, Yekaterinburg, Samara, Nizhny Novgorod, Omsk, Kazan, Chelyabinsk, Rostov-on-Don, Ufa, Perm and many other cities of Russia.


The First Channel Content

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RMAA Group offers advertising on The First Channel within news units, socially – political, analytical, comedy shows and also during the broadcasting of popular films, Russian TV shows, by means of sponsorship and other methods of advertising on The First Channel.

The most popular genre on The First TV channel is film show, it occupies 40 % of a broadcasting, news, socially – political and analytical teleshows

 

The average daily audience share of TV channels in Russia,%.

Calculated for the period of December 2016
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52,5 mln
Monthly audience reach

25-55
Core audience age

92,5% of Russia
Technical coverage

 

 


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