Match TV in Russia
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Advertising on TV channel Match TV – Media Buying

RMAA Group provides advertising on “Match TV” using modern and effective ways of making up media-plan, selecting TV channel, analyzing targeted audience.

Advertising on Match TV has its own features. As 40% of broadcasting time is live broadcasting, advertising is possible only on fixed time, e.g. time out. Such advertising depends on the specific of Match TV broadcasting time.

Besides, it’s very important to take into account GRP (GRP — Gross Rating Points), one of the characteristics of ad impact. GRP is the sum of all rating points over a specific time period or over the course of a media plan. The rating of a show represents the percentage of people (or households) reached by an advertisement, times the frequency they see it in a given campaign.

Advertising on Match TV let your product be involved in the atmosphere of excitement and emotions. Such popular programs of the channel like “Sport News”, “Russia Team with Dmitry Gubernev”, etc. increase attractiveness and efficiency of your advertising, and Russian Marketing and Advertising Agency help you to do it with more quality and with attractive prices.

 

Match TV – Сhannel description


Match TV target audience

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The channel is oriented on a particular targeted audience – active and dynamic people, professional athletes and fans, everybody who keen on sports and live a healthy lifestyle.

The target audience is man in the age of 25-59 years old with middle and high income, heads and specialists, military man, sport fans, citizens of large cities, active internet users.

Also woman with middle and high income, specialists, military servants, housewives, young mothers and active internet users at the age of 25-45 years old.


Match TV Content

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The channel has monopoly right to broadcast many of Russian and international competitions, and live broadcast as well. Except of different competitions, fights and tournaments the channel also broadcast shows about famous athletes’ life, fitness and aerobics, programs promoting children’s interest for sport, so advertising on Match TV would be interesting to women who look after health also.

 

The average daily audience share of TV channels in Russia,%.

Calculated for the period of December 2016
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6 mln
Monthly audience reach

18-54
Core audience age

74,62% of Russia
Technical coverage

 

 


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