RMAA Group Announced Today A New Edition Of The White Papers

February 2016
29

Marketing and advertising market in Russia is changing rapidly. New cases and tools are being introduced, the ratings and performance indicators are changing. As always, you can learn about the most significant changes in marketing technologies and the most relevant trends in the Russian market from our updated White Paper. Three updated White Papers are already available for download

1. 'DIGITAL MARKETING IN RUSSIA 2016. FINDING YOUR CUSTOMERS ON THE INTERNET IN RUSSIA— HOW TO GO ABOUT IT?'

In 2015, the social network Instagram has shown good growth rates in Russia. In addition, targeted advertising, demonstrated in users’ newsfeed, has been available there. Today Instagram is the most promising platform for promotion in many segments. Detailed information can be found in our White Paper. We also added a chapter on such tool of promotion as Influencer Marketing. How to choose an agent and a platform for the promotion? What rules is important to follow, to get a desired effect from promotion through influencers? Read in our White Paper.

The White Paper 'DIGITAL MARKETING IN RUSSIA 2016. FINDING YOUR CUSTOMERS ON THE INTERNET IN RUSSIA— HOW TO GO ABOUT IT?' is now available in Korean here.

2. 'HOW DOES THE MEDIA-BUYING MARKET IN RUSSIA WORK? A MEDIA BUYERS’ QUICK GUIDE FOR EFFECTIVE WORK IN RUSSIA.'

Media buying in Russia is currently undergoing changes that we have reflected in our White paper. We added the latest ratings of TV channels, radio stations, internet sites, and infographics. In addition, the book describes the changes in the overall picture on ad sales in the Russian media.

3. 'HOW CAN A FOREIGN COMPANY ENTER THE RUSSIAN B2B MARKET? EFFECTIVE B2B MARKETING STRATEGIES IN RUSSIA.'

The book includes data on the current economic situation of Russia in the world. Also, chapters on the use of such tools as content marketing and event marketing in Russia have been added. Both tools are an effective way to attract the attention of potential clients in B2B market.

About RMAA Group

RMAA Group is independent Russian full service advertising agency. RMAA Group supports b2c and b2b international brands entering the Russian market and helps them in finding Russian customers. Key clients of RMAA Group are situated in the USA, the Great Britain, China and South Korea. The agency`s core competencies include: advertising, branding, marketing strategy & media planning and buying, email marketing & eCRM, events, mobile and social media, direct marketing and design.

Learn more about RMAA Group in the agency`s blog about successful marketing strategies in Russia.