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A perpetual problem of content managers is where to get ideas for a new post for an official page in social media or a corporate blog. As we always face this challenge, we prepared a collection of content ideas for inspiration that can be applied for absolutely any business. Ideas for a blog can easily be extended to social media accounts through experimentation with presentation formats.
1. Brand history.
2. Industry history.
3. Annual/quinquennial/decadal brand development results.
4. Successful cases. These can be both stories about the achievements of your brand and stories of success of the company’s members.
5. Unlucky cases. Many people love reading about the company’s failures even more than successes. Someone will show compassion, others will gloat, but, in any case, such topics will strike a chord.
6. 5 mistakes that you already made, took into account and rectified.
7. Share your mission. Tell about the company’s values and principles.
8. People-to-people. Any brand is made up by people—tell about those who make up your brand. This can be an interview or some storytelling.
9. Product design process. Share your inner workings with readers.
10. Quality control. Tell who and how takes care of the end product.
11. Product advantages. Tell why the audience should choose your very product. It is all about being frank and showing only real qualities and advantages.
12. Analysis of various segments of your audience. Tell why and what product suits each specific audience segment.
13. Business information. Market data related to your field, with your share analyzed, may be interesting for mass media and become a reason for an article about your brand to appear in mass media.
14. Study results. This entails studies that you sponsor or conduct yourself.
15. Announcements. Yield of a new product, your participation in an industry event, or any other important event for your company planned for the near future.
16. Reviews. This can be a new TM, a line of products, or a separate product.
17. Forecasts. These can be both market forecasts in general and ones specifically about your company.
18. List of industry trends in the upcoming year.
19. Seasonal trends.
20. Event reports. If you participate in large events, tell about that in your blog.
21. Announcements of online and offline events. If you organize events yourself, make sure to tell about it.
22. Announcements of upcoming industry events.
23. New technologies in the field. If you introduce new technologies in your production or use cutting-edge tools, tell about that.
24. Poll results. Did you conduct a poll and get some interesting data? Share it in your blog, but do not forget to comment the results—show your expertise once again.
25. Field wisdom. Advice from experts in your company and the industry in general.
26. Working process in your company. Tell how the working process is organized in your company. Large companies can prepare a series of articles and tell about work in different departments.
27. Selection of interesting facts. They can be related both to your company and the industry in general.
28. Dispelling myths. Just like facts, they can be related either to your brand or to the field where you work.
29. Interview. There may be some experts in your company who can share their experience and knowledge.
30. Update of an old article. Your blog may have some articles that can be actualized, for instance, by updating data.
31. Video or audio transcript.
32. Rating. Create a top list of the best companies in your field or share an existing one.
33. Details of working in the Russian market. If there are any fundamental distinctions of doing business in Russia (and there must be some), share your observations.
34. Ideal market. Write what your industry in Russia lacks to become an ideal market.
35. Checklists. They can be both professional and personal (for a particular segment of your audience).
36. Backstage. Post pictures and short videos that usually drop out of sight.
37. Statistics. Graphs and diagrams with data related to your scope of activities can be interesting for your followers.
38. Infographics. Any numbers in social media—market data, results of your company development, and any other statistics—will be better perceived by users in this very format.
39. Announcements of articles. If a prestigious branch-wise medium wrote about your brand, share it with your followers.
40. Pictures of products.
41. User-generated content. A user’s story about his or her successful experience of interaction with a brand is like an indicator of recognition of your brand. At that, if you get many reviews from users, you do not need to share every single one—post the best selected ones.
42. Review of your product from a user. If there is a review from buyers that you are proud of, do not hide it. If not, try to ask your clients to do it in a creative way. Motivate and reward the most active ones.
43. Quotations. Humorous, eye-opening, motivating thoughts of great ones are all the rage in social media. Such content will unlikely suit a blog (unless you add a quotation to support your words), but this is a real deal for a social media account.
44. Instructions and tips. While we publish a number of them in a blog, you can choose one key piece of advice and post it in social media. At that, do not forget to provide a link to the blog with a full list of recommendations (if you prepared it).
45. Life hacks. Share examples of how your product can be used more effectively or industry life hacks.
46. Non-standard idea of how to use your product. Such content is usually generated by users, but you can post your options, indeed.
47. Selection of books. Suggest reading a book related to your activities. If it is freely available, give a link.
48. Selection of movies. These had better be movies either related to your activities or ones where your brand is represented.
49. Selection of useful articles. Here one should pay attention to sources and make a selection of tried-and-true media.
50. Selection of industry news. Do you monitor current news in the market? Share a selection of top news this week or month.
51. Selection of podcasts. These can be both industry-specific and just ‘on-topic’ podcasts.
52. Selection of on-topic video.
53. One day in your company. This can be a photo report with a short description: who does what and how he or she does his or her work. These posts can be published on a regular basis and tell about the life of different departments in your company.
54. Response to high profile incidents. Be it an epidemic, instability of ruble exchange rate, or release of a coming blockbuster, if this event can somehow be linked to your product, use it.
55. Expert opinion. This has something in common with the previous idea, but here you should present a real expert who can comment topical events on behalf of your company.
56. Flashback. Post a picture of your first logo, first products, or first office where it all began.
57. Streams and lives. Invite people to a live program on an emotional topic.
58. Maps. Show geography of your business on the map of the world, a continent, or a country.
59. Post a funny picture of your products and ask your followers to invent a legend or make a picture reply, think on a next shot or photoshop in a funny way.
60. Challenge. Participate in a current challenge or create it yourself and hand the baton to your competitors.
61. Provocation. Express a debatable opinion. Play the devil’s advocate. And try not to make enemies because of your provocation (here you will have to work on the negative a lot).
62. Insights and eye-openers. Share your experience or moments of truth with the users—as good a reason to discuss and improve engagement as any!
63. Awards. Highlight your professionalism: if your achievements were commended at large competitions and festivals, tell about that.
64. Company news. New employees hired? A new product developed? Write about that.
65. Pictures from industry events. It is best to post pictures taken right here, right now, while you can publish a report about the event in your blog later.
66. Tell about your company’s director.
67. Message of thanks. Just say thank you to your clients for all the years they have spent with you.
68. Congratulation. Many holidays are celebrated in Russia, so you already have topics for at least 10 posts.
69. Insider knowledge. Share some exclusive data. Leaders should always know more than their competitors.
70. Useful social media accounts. Share your followings in social media; tell whom you follow and whom you can recommend to your followers.
71. Glossary. Introduce a vocabulary of funny words from the industry. Explain what they mean.
72. Polls. Every company has a lot of reasons to conduct a poll, from a new product launch to selection of a logo and its color.
73. Response to criticism or mentions. Preserve your dignity, do not be personal, and state your case operating with facts and logic.
74. Answer to a client’s question. You can prepare a whole selection of FAQs or inquire into a separate topic of the day.
75. Competition or draw game. You can conduct competitions on a regular basis, for example, raffle small, but nice prizes monthly.
76. Podcast. If you record them yourself or took part in its recording or someone made a podcast mentioning your brand, share them.
77. Story about the specifics. If you have a complex service or product, tell what the point is.
78. Readers’ requests. Look through comments to old posts—they must contain requests to tell more about something.
79. Game. For example, you can do complex text quests or check your followers for knowledge of one or another subject. With fertile imagination, this can be a great engagement tool.
80. Discussion. For example, ‘What will happen if the dollar rate hits 100 rubles?’ With a hot-button issue developed in the right way, real opinion battles usually start in comments.
81. Memes. Follow current memes and join overall flashmobs.
82. Post for dummies. Take any article in your blog and rewrite it as if you are explaining something to an 8-year child.
83. Pros and cons. This can be both a discussion of a topical event and an issue related to your brand, as well as an unrelated matter close to everyone, for instance, pros and cons of a morning coffee.
84. Story about the company’s name. Explain why the brand was named this very way. If you have several TM, a number of posts can be devoted to this issue.
85. Story ‘How to Become an Expert’. Explain how one can become proficient in your business.
86. Career opportunities. Social media accounts can help you find employees.
87. Story ‘Whom We Are Looking For’. Unlike career opportunities, here you should make a list of qualities every applicant must have to meet the goals and mission of your company.
88. Recruiting post. Tell what stages an applicant will go through while getting a job.
89. Educational content. If you have internal training programs that you would like to share, it is high time to do it in social media.
90. Discounts and special offers. Make a separate promo code for tracking those who come from social media.
91. Publish tests. These can be either tests related to knowledge of your industry or brand or just a jokey test.
92. Online consulting. It is better to do it live, having made a list of topical questions and answers in advance.
93. Tell about your missings. If you are at the center of a scandal, do not stay aside and explain to your clients what happened and, when necessary, put them at ease.
94. Product comparison. Take a couple of your own ones or yours and a similar one.
95. Product or service in use.
96. How much does your product cost and why?
97. Step-by-step guide on how to use your product if it is more complicated than a box of matches.
98. Customer pain points. What problem does your target audience have? Provide a solution.
99. Posts from bloggers. If a blogger made a post about your brand, share it in your corporate accounts.
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About the Author
Head of Digital, editor-in-chief of the RMAA Agency Blog