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Blog about online games marketing strategies in Russia
Blog about online games marketing strategies in Russia
DIGITAL MARKETING
Gaming on Youtube in Russia. TOP 10 popular channels and Trends in Marketing 2023
Despite the blocking monetization for Russian channels, advertising on YouTube remains much-in-demand for advertisers and influencers interested in commercial projects, including gaming and everything related to it. Currently, the list of popular bloggers, who are engaged in the gaming segment, is growing. Let's take a closer look at it.
DIGITAL MARKETING
How to Promote a Game in VK Play
VK Play is a platform for gamers, developers and creators, which today is the only analogue of Steam in Russia.
DIGITAL MARKETING
Steam Analogue in Russia and CIS: How to Get into VK Play
VK Play is being developed as a single access point to gaming and near-gaming content in Russia and therefore should offer the most diversified catalogue.
DIGITAL MARKETING
Gaming Industry in Russia 2022. Market Review and Possible Prospects for Development
The Russian video game market grew by 9% in 2021 (177.4 billion rubles). In addition, in 2019 market volume was considerably smaller and amounted to 121.3 billion rubles. Against the background of such indicators, the Russian video game segment was “predicted” to grow steadily, at least by 5% per year until 2025.
DIGITAL MARKETING
Video Games on OK: Specifics of Community Management and Networking
Odnoklassniki is the third most popular social media service in Russia (after VKontakte and Instagram). For game developers, this is another platform in Russia that provides means for the creation and maintenance of one's own gaming community.
DIGITAL MARKETING
VK Publics about Video Games: What Format to Choose?
At the very stage of creation, it is necessary to make it clear what community we want to create and what idea to communicate.
DIGITAL MARKETING
2022 Russian Gaming Market Trends
The boom of the gaming industry in 2020, when not only the number of gamers in Russia but also their gaming expenses increased, gave way to a significant reduction of its growth rates in 2021. Experts of the RMAA Games marketing agency will tell what is in store for the Russian gaming market in 2022.
DIGITAL MARKETING
Game Industry Boom In Russia: What Gamers Spend Money On
Within the first five months of 2021, the number of purchases via gaming resources in Russia has increased by 30%, as compared to the same period in 2020.
DIGITAL MARKETING
Social Media Marketing Specifics for Video Games in Russia
If you created a fly-by-night game, social media is definitely not for you, but if you are going to develop your game and promote it in the long run, social media accounts will become a key channel for its promotion along with the website.
B2B MARKETING
Where Should You Go to Have Your Game Localized into Russian?
According to data from the analytics company Nimdzi, Russian is one of the leading languages in which people play video games. In 2020, 22.52% of all games on Steam (7,842 games) were available in Russian.
DIGITAL MARKETING
Steam Account Optimization for the Russian Market
There are more than 55 thousand games present on Steam, and their number grows daily. In order to stand out of the pack and make sure that gamers will decide to play a game, it is important to properly pitch it on the platform.
DIGITAL MARKETING
Gamification in Marketing: How Games Help Heighten Interest in Brands
Gamification is a relatively new format of interaction with the audience to increase engagement, sales, loyalty and to develop new habits. It is a use of game approaches for non-game processes.
DIGITAL MARKETING
Features of Video Game PR in the Russian Digital Space
Gaming PR means communicating with journalists, bloggers, and other influencers, organizing press tours, placing special projects, distributing keys to games, participating in gaming industry events and organizing your own events, and much more.
DIGITAL MARKETING
Analytics Tools: Evaluating the Results of Game Advertising Campaigns
Data analysis for gaming brands is one of the key factors for understanding not only the efficiency of marketing tools used in promotion, but also the success of a game in the market as a whole.
DIGITAL MARKETING
Game Localization on the Russian Market: How to Choose a Localizer
It can be hard for game developers to determine which languages a game should be translated into, how to choose a localizer, and which nuances should be taken into account when localizing a game for a new market, including the Russian market. We recently got answers to these and many other questions from Valentina Chernova, Business Development Manager of Game Localization at Logrus IT.
DIGITAL MARKETING
Checklist for Promoting Games in Russia
In this article, we gathered all stages of creation and implementation of a marketing strategy to promote a game in Russia step by step.
DIGITAL MARKETING
Results of a survey by Sports.ru among 1.5 thousand gamers showed that 44% respondents began spending more on games—up to 1,000 rubles per month.
DIGITAL MARKETING
Promotion of Mobile Games in Russia: Specifics, Tips, and Practices
In Russia, according to Google and Savanta, 36% players download free-to-play games and watch ads, another 30% prefer games with paid-for options, and 11% download games, for which they need to pay once.
DIGITAL MARKETING
Top Russian YouTube Gaming Influencers
As far back as in December, it seemed that let's players began giving ground and would yield the palm to challengers—only 9 let's players stayed in Top 20 by engagement in late 2020. However, as soon as in March 2021, gaming channels began recovering ground again, with 11 authors out of Top 20 YouTubers.
DIGITAL MARKETING
Russian Esports Market: Analytics and Trends
According to PwC, in 2019 the Russian esports market value reached $28.6 million USD, while the compound average growth rate until 2024, according to the forecasts, will be 14.9%, which makes this segment the fastest growing one in the whole video game industry.
