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Blog about real estate marketing strategies in Russia
Blog about real estate marketing strategies in Russia
B2B MARKETING
Where Russians Buy Real Estate: An Overview of 2022 and Prospects for 2023
The geopolitical environment that developed in 2022 has led to a formidable surge in Russians’ demand for foreign real estate. Read our article about what properties were most popular to buy among Russians in 2022 and what experts forecast for the year of 2023.
B2B MARKETING
Where Wealthy Russians Buy Real Estate: an Overview of 2021 and Prospects for 2022
Despite the periodic fluctuations of the ruble against foreign currency, pandemic and other economic changes on the world market, the demand for foreign real estate among Russian investors is still growing.
B2B MARKETING
What Kind of Real Estate Russian Investors Buy Overseas? Promising Trends 2022
According to official data of the Central Bank of the Russian Federation, at the end of 2021 the volume of Russian investments in foreign real estate increased by 61% compared to 2020 and amounted to $1352 million.
DIGITAL MARKETING
Review of Russian Websites for Foreign Real Estate Sale
For many Russians, housing purchase abroad is on the list of their dearest wishes. That is why more and more services appear in the Russian market that let them see the options and buy or rent real estate abroad. For a buyer or a tenant, portals are interesting, first of all, by an opportunity to find proper realty quickly; for foreign real estate owners, to promote their offer for Russian-speaking users.
B2B MARKETING
Where Russians Prefer Buying Real Estate Abroad
The major reason why Russians purchase real estate abroad is an opportunity to have a permanent holiday place in a warm climate country. Apart from that, Russian-speaking buyers are interested in commercial real estate. They consider housing purchase to be an asset that can be sold later.
DIGITAL MARKETING
How to Sell An Apartment Or Luxury Properties to Russian Audience?
Today we will talk about how to sell a foreign luxury properties to the Russian audience: apartments, houses, villas, chateaux, lands and etc.. First we should say that it is quite complicated product for promotion: target audience is fairly narrow, advertising opportunities for this audience are limited and the cost is high. However, there are different tools to promote such complicated products. Read more in the RMAA Group’s blog.
