Blog about successful marketing strategies in russia

Russian radio holding is going to sell targeted advertising

border
Instuments

MEDIA BUYING

Share this Post

Good day!

"European Media Group” (one of the biggest radio holdings in Russia) offers advertisers and advertising agencies a new option - sales directed at target groups starting from April 1, 2015. It will provide direct hit to the desired target group and will become the most effective advertising solution for any task in terms of price, cost per thousand contacts (CPT) and coverage.

“Europa Plus”, “Dorozhnoe Radio" and “Retro FM” – these EMG radio stations are ranked among TOP 5 of Russian radio stations. In combination with our other stations it allows to cover about 70% of the audience aged 12+ and most of the target groups, demanded among advertisers. We have calculated more than 30 splits (sets of stations) for each target group and have ensured that our offer will be the most effective in terms of coverage and price ", - says Daria Chuikova, the vice president of commercial activity in "European Media Group".

For example, for the most solvent target group - 25-49, EMG can offer at least 10 advertising packages using only their stations – same as TV advertising.

White Paper

How does the media-buying market in Russia work? A media buyer's quick guide for effective work in Russia

Download for free

Download for FREE

Ready to partner with the specialists in Russian marketing and advertising?

Contact us

About the Author

Ksenia Kuznetsova is the Editor of the Blog about Successful Marketing Strategies in Russia. She has been working at RMAA Group as a Assistent of Client Service Director since 2015. Ksenia has experience in planning and carrying out of advertising campaigns for foreign companies in Russia.

Author Ksenia Kuznetsova
Cookies on Russia-Promo.com

We use cookies to improve your online experience. Take a look at our Cookie Policy to learn more and change your preferences.
By continuing to use our website we assume you are happy to allow the use of these cookies.

More information