BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

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Blog about successful marketing strategies in Russia, only cases

MEDIA BUYING

MEDIA BUYING

Development of Online Video Advertising in Russia: Results of 2016 and Outlook for 2017

According to the estimation made by IMHO Vi company, one of the largest online advertising sellers, online video advertising has increased by 18% as of year-end 2016. This was stated by Ilia Alekseev, Digital Seller’s General Director. Read more in the RMAA Group blog how Russian market experts estimate online video advertising.

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MEDIA BUYING

MEDIA BUYING

Television or Digital Advertising: Which Segment Will Show Larger Growth in Russia?

Throughout 2016 in Russian trade media there has been a discussion whether digital segment overtakes television advertising segment or not. Representatives of National Advertising Alliance, the largest TV advertising seller in Russia, state that TV advertising market will keep growing and digital will be falling, however, other experts confidently argue the opposite. To learn what arguments the experts bring forward, read RMAA Group blog.

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MEDIA BUYING

MEDIA BUYING

Marketing of Asian tourist destinations in Russia. Нow do Asians gain the attention of Russian tourists?

Every year, the attractiveness of Asian countries for tourists from the Russian Federation is growing. What methods are used to increase the flow of tourists from Russia? Read about this courtesy of the RMAA Group.

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MEDIA BUYING

MEDIA BUYING

Situational Marketing and the 2018 FIFA World Cup

How to make money on info-motives? FIFA World Cup as a great example!

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B2B MARKETING

B2B MARKETING

Overview of “The Russian Tourism Market Report: Trends, Analysis & Statistics”

If you represent a tourism ministry, foreign company engaged in the travel industry, airline, hotel or foreign advertising agency which deal with the promotion of tourism and travel-related services in Russia, then this research will be extremely useful for you. The reserach represents comprehensive Russian travel industry market analysis.

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B2B MARKETING

B2B MARKETING

5 Travel Marketing Trends You Need to Know in 2019

Tourism individuality is on the top of travel marketing trends—one third of respondents (34%) are interested in ready-made personal recommendations for travels. Notably, 41% would entrust travel planning to artificial intelligence that would offer options on grounds of the analysis of their previous travels. Taking into account that the majority of Russian entrust preparation of their travels to travel agencies (more than 60% Russian tourists prefer organized tours), personalized offers will surely catch the interest of a greater part of tourists.

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