BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

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Blog about successful marketing strategies in Russia, only offline

B2B MARKETING

B2B MARKETING

Event Sponsorship in Russia

Nowadays event sponsorship is a relevant tool of promotion in Russia. You can support a wide variety of different events depending on your target audience: business, mass cultural, entertaining, sports and others. At the same time you can increase your brand recognition, build up a certain brand image, advertise your company among event participants and even get a useful contact database. Read the RMAA Group blog to learn how to sponsor events in Russia.

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B2B MARKETING

B2B MARKETING

Corporate Russia Wants to Buy from You! How Can You Promote and Sell?

According to the “B2B International” data, the foreign business is increasingly interested in collaborating with large Russian companies. Research findings of the “Euromonitor International” (the global leader among the independent companies focusing on the strategic review of the market) show that, in spite of the comparative weakness of the rouble, domestic economy problems, remaining corruption, B2B market keeps growing.

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B2B MARKETING

B2B MARKETING

Give Your Customers a Taste of Your Product. Sampling in B2B Marketing in Russia

Sampling is a marketing tool which is based on freebies (samples) of your product given at no cost to potential consumers. This tool accomplishes a number of functions: attracts new buyers, work on the audience loyalty, ensures feedback from customers etc. Learn how to use this tool while promoting in B2B segment from RMAA Group blog.

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DIGITAL MARKETING

DIGITAL MARKETING

Omni-Channel Data-Oriented Marketing in Russia - 2017 Trends

As it has become possible to make first conclusions about trends and tendencies of 2017 and predict further development of digital marketing in Russia, one of the most important trends of this year is the increase in the role of data from various promotion channels and cross-cutting analytics for all channels, which may be characterized as omni-channel data-oriented marketing. Read more in the RMAA Group article.

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B2B MARKETING

B2B MARKETING

The most authoritative HoReCa exhibitions and events in Russia

From this article you will learn about exhibitions in sphere of HoReCa, which can not be missed, because every event is a unique opportunity to promote your goods and services among the biggest business representatives of the market.

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B2B MARKETING

B2B MARKETING

Review of the exhibitions of the automotive industry in Russia

Automotive industry shows are crucial and highly profitable business tools, which provide with an opportunity to increase the prestige of a country, get acquainted with the competitors’ proposals, and save time, as well as find reliable partners and solvent customers. What is interesting about the events held these days? What new products and services do car manufacturers and auto service providers offer?

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B2B MARKETING

B2B MARKETING

Review of exhibitions of oil and gas industry in Russia

Oil and gas industry exhibitions are held on a regular basis in Russia. They bring together experts from various countries. Such exhibition arrangements provide novice manufacturers with a chance to win a reputation at the market, and experienced players with an opportunity to increase public awareness for their product.  

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B2B MARKETING

B2B MARKETING

IT exhibitions overview in Russia: new opportunities for modern business

The Russian IT industry is booming. What is more, in some IT sectors Russia is becoming an international platform for discussing the latest trends and prospects for the development of information technologies. Read RMAA Group blog to learn about the most interesting IT exhibitions held in Russia.

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B2B MARKETING

B2B MARKETING

Review of Exhibitions of Industrial Boilers, Heat Exchange, and Power Generation Equipment in Russia

Exhibitions of industrial boilers, heat exchange, and power generation equipment take place in Russia every year. Not only local, but also foreign experts attend them. Read the article by RMAA Group to learn about the most popular exhibition events in this field.

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B2B MARKETING

B2B MARKETING

Review of Tourism Exhibitions in Russia

There are annual exhibitions in Russia that are interesting for companies rendering tourism services. Read the review by RMAA Group, and you will learn about the most popular Russian exhibitions that let foreign business enter the tourism market of Russia.

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B2B MARKETING

B2B MARKETING

Review of Russian Exhibitions of Meat and Dairy Production Equipment and Technologies

There are exhibitions of equipment and innovative technologies in the field of dairy and milk production held in Russia annually. Read about the most prominent events in the RMAA Group review.

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MEDIA BUYING

MEDIA BUYING

Marketing of Asian tourist destinations in Russia. Нow do Asians gain the attention of Russian tourists?

Every year, the attractiveness of Asian countries for tourists from the Russian Federation is growing. What methods are used to increase the flow of tourists from Russia? Read about this courtesy of the RMAA Group.

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B2B MARKETING

B2B MARKETING

Overview of “The Russian Tourism Market Report: Trends, Analysis & Statistics”

If you represent a tourism ministry, foreign company engaged in the travel industry, airline, hotel or foreign advertising agency which deal with the promotion of tourism and travel-related services in Russia, then this research will be extremely useful for you. The reserach represents comprehensive Russian travel industry market analysis.

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B2B MARKETING

B2B MARKETING

5 Travel Marketing Trends You Need to Know in 2019

Tourism individuality is on the top of travel marketing trends—one third of respondents (34%) are interested in ready-made personal recommendations for travels. Notably, 41% would entrust travel planning to artificial intelligence that would offer options on grounds of the analysis of their previous travels. Taking into account that the majority of Russian entrust preparation of their travels to travel agencies (more than 60% Russian tourists prefer organized tours), personalized offers will surely catch the interest of a greater part of tourists.

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