BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

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Blog about successful marketing strategies in Russia, only ppc

DIGITAL MARKETING

DIGITAL MARKETING

How to Sell An Apartment Or Luxury Properties to Russian Audience?

Today we will talk about how to sell a foreign luxury properties to the Russian audience: apartments, houses, villas, chateaux, lands and etc.. First we should say that it is quite complicated product for promotion: target audience is fairly narrow, advertising opportunities for this audience are limited and the cost is high. However, there are different tools to promote such complicated products. Read more in the RMAA Group’s blog.

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DIGITAL MARKETING

DIGITAL MARKETING

Marketing Strategies for Foreign Hotels on Russian Market

A foreign hotel is a rather specific product for promotion in Russia. The hotel's target audience is usually quite heterogeneous, and methods to promote hotels are rather various. First of all, it's advisable for you both to promote your reservation portal and keep track of you brand presence in Global Distribution Systems (GDS) and Alternative Distribution Systems (ADS). Further, it's no need to reject dealing with the market corporate segment. Read RMAA Group blog about all of this.

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MEDIA BUYING

MEDIA BUYING

Marketing of Asian tourist destinations in Russia. Нow do Asians gain the attention of Russian tourists?

Every year, the attractiveness of Asian countries for tourists from the Russian Federation is growing. What methods are used to increase the flow of tourists from Russia? Read about this courtesy of the RMAA Group.

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DIGITAL MARKETING

DIGITAL MARKETING

Overview of Yandex advertising opportunities

On average, in 2018, more than 40% of Runet users used Yandex for searching. Therefore, if you are going to promote your offer on the Russian digital market, then setting up an advertising campaign in Yandex is the first step that you should take. Learn more from our overview of Yandex.Direct, Yandex. Metrics and Yandex. Audience.

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B2B MARKETING

B2B MARKETING

Overview of “The Russian Tourism Market Report: Trends, Analysis & Statistics”

If you represent a tourism ministry, foreign company engaged in the travel industry, airline, hotel or foreign advertising agency which deal with the promotion of tourism and travel-related services in Russia, then this research will be extremely useful for you. The reserach represents comprehensive Russian travel industry market analysis.

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B2B MARKETING

B2B MARKETING

6 Steps to Improve Your Destination Marketing Strategy in Russia

Have you decided to promote your travel destination in the Russian market, but you do not know how to market your tourist destination and where to start from? We will tell you how to make up your tourism destination marketing strategy, taking into account peculiarities of the Russian tourism market. If you already have a ready-made strategy, out tips will help you customize it for Russian tourists.

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B2B MARKETING

B2B MARKETING

5 Travel Marketing Trends You Need to Know in 2019

Tourism individuality is on the top of travel marketing trends—one third of respondents (34%) are interested in ready-made personal recommendations for travels. Notably, 41% would entrust travel planning to artificial intelligence that would offer options on grounds of the analysis of their previous travels. Taking into account that the majority of Russian entrust preparation of their travels to travel agencies (more than 60% Russian tourists prefer organized tours), personalized offers will surely catch the interest of a greater part of tourists.

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