BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

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Blog about successful marketing strategies in Russia, only social media

DIGITAL MARKETING

DIGITAL MARKETING

How to Sell An Apartment Or Luxury Properties to Russian Audience?

Today we will talk about how to sell a foreign luxury properties to the Russian audience: apartments, houses, villas, chateaux, lands and etc.. First we should say that it is quite complicated product for promotion: target audience is fairly narrow, advertising opportunities for this audience are limited and the cost is high. However, there are different tools to promote such complicated products. Read more in the RMAA Group’s blog.

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DIGITAL MARKETING

DIGITAL MARKETING

Marketing Strategies for Foreign Hotels on Russian Market

A foreign hotel is a rather specific product for promotion in Russia. The hotel's target audience is usually quite heterogeneous, and methods to promote hotels are rather various. First of all, it's advisable for you both to promote your reservation portal and keep track of you brand presence in Global Distribution Systems (GDS) and Alternative Distribution Systems (ADS). Further, it's no need to reject dealing with the market corporate segment. Read RMAA Group blog about all of this.

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DIGITAL MARKETING

DIGITAL MARKETING

Omni-Channel Data-Oriented Marketing in Russia - 2017 Trends

As it has become possible to make first conclusions about trends and tendencies of 2017 and predict further development of digital marketing in Russia, one of the most important trends of this year is the increase in the role of data from various promotion channels and cross-cutting analytics for all channels, which may be characterized as omni-channel data-oriented marketing. Read more in the RMAA Group article.

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DIGITAL MARKETING

DIGITAL MARKETING

Social Networks in Russia and Their Development in 2018

In 2018, social networks will become more interesting for Russians. To learn what tools will be used for to draw attention of Russian users, read the article by RMAA Group.

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MEDIA BUYING

MEDIA BUYING

Marketing of Asian tourist destinations in Russia. Нow do Asians gain the attention of Russian tourists?

Every year, the attractiveness of Asian countries for tourists from the Russian Federation is growing. What methods are used to increase the flow of tourists from Russia? Read about this courtesy of the RMAA Group.

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B2B MARKETING

B2B MARKETING

Overview of “The Russian Tourism Market Report: Trends, Analysis & Statistics”

If you represent a tourism ministry, foreign company engaged in the travel industry, airline, hotel or foreign advertising agency which deal with the promotion of tourism and travel-related services in Russia, then this research will be extremely useful for you. The reserach represents comprehensive Russian travel industry market analysis.

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B2B MARKETING

B2B MARKETING

5 Travel Marketing Trends You Need to Know in 2019

Tourism individuality is on the top of travel marketing trends—one third of respondents (34%) are interested in ready-made personal recommendations for travels. Notably, 41% would entrust travel planning to artificial intelligence that would offer options on grounds of the analysis of their previous travels. Taking into account that the majority of Russian entrust preparation of their travels to travel agencies (more than 60% Russian tourists prefer organized tours), personalized offers will surely catch the interest of a greater part of tourists.

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