Russian travelers` behavior evolution in 2023
After Booking left the Russian market, direct bookings of hotels worldwide doubled in 2022 among Russian outbound travelers. It turns out that tourists can and are willing to book hotels directly. The self-booking trend is gaining momentum. More information about how hotels can take advantage of this trend and increase the number of direct bookings – in this article.
Gaming on Youtube in Russia. TOP 10 popular channels and Trends in Marketing 2023
Despite the blocking monetization for Russian channels, advertising on YouTube remains much-in-demand for advertisers and influencers interested in commercial projects, including gaming and everything related to it. Currently, the list of popular bloggers, who are engaged in the gaming segment, is growing. Let's take a closer look at it.
Direct VC Native advertising: which format to choose on Telegram
While foreign social networks were losing their users in Russia in the blocking conditions, Telegram, a Russian-made messenger, was only increasing its audience. How should effective ad posts look like on Telegram? What to write about and in what format? Should the ad be native or use a more familiar, direct nature of the advertising message? RMAA experts answer these and other questions about advertising on Telegram.
VK Ads. Overview, specific features and peculiarities of the new VKontakte advertising cabinet
In April 2022, the Russian holding VK announced the launch of the new VK advertising cabinet. Thanks to this, VK ads has currently become a valuable convenient platform for the implementation of many marketing tasks. At the same time, VK developers have not refused to use older services yet. RMAA experts have made a brief overview of the new VK service to clearly show how it differs from VK PRO and myTarget.
Where Russians Buy Real Estate: An Overview of 2022 and Prospects for 2023
The geopolitical environment that developed in 2022 has led to a formidable surge in Russians’ demand for foreign real estate. Read our article about what properties were most popular to buy among Russians in 2022 and what experts forecast for the year of 2023.
Advertising creatives for targeting on myTarget. Formats and technical requirements
Different advertising platforms have their own rules to publish creatives. Let's take a closer look at the formats of creatives that can be used for targeting on myTarget.
Advertising on VKontakte: the main formats and technical requirements
Advertisements on VKontakte can be placed in communities or run targeting. Let's take a closer look at the advertising formats for the VKontakte platform.
Advertising creatives in Yandex.Direct. Basic formats and technical requirements
Different advertising platforms have their own rules to publish creatives. Let's take a closer look at the formats of creatives that can be used in Yandex.Direct.
Yandex VS Google. How to promote a brand using Search Engines in Russia
Brand promotional activities start with the selection of a search engine. Which one is currently on top for Russian users? What opportunities does it have? Yandex VS Google: types of contextual advertising, сontextual ad pricing, SEO promotion. What is the difference and how to promote a brand through search engines in Russia in 2023?
Advertising on Telegram. How to analyze the results
Advertising integrations on Telegram are one of the most popular means of promotion in Russia in 2022. What is the “effective” side of using this tool? How to evaluate the result of the work done? RMAA experts have provided recommendations based on their own examples.
Telegram channels analytics. Services overview 2022
Telegram is one of the most promising platforms for promotion on the Russian market. However, we, as an agency, constantly face with is that many people have experience of unsuccessful advertising on Telegram. In this article, we decided to pay more attention to advertising integrations on Telegram. We will discuss an important stage of preparation for advertising, which is channel analytics.
Specific Features of Promotion of Pharmaceutical Brands in Russia. Part 2
Let's talk about social networks, promotion which can be aimed both at attracting additional traffic to the website, and at developing your own brand pages within specific social services. In contrast with Yandex and its tools, running campaigns here will develop in a bit different way.
ORM and SERM: Peculiarities of Building Reputation on the Internet
It is wrong to think that the main task of Internet marketing is only the launch of advertising campaigns. In fact, it combines many objectives, including dealing with brand reputation. Which also comprises several important tasks related to work on ORM (Online Reputation Management) and SERM (Search Engine Reputation Management).
Specific Features of Promotion of Pharma Brands in Russia. Part 1
In 2021, the number of online orders in online pharmacies increased by 30% compared to the previous period, online sales increased by 34% as a whole, and the total volume of the pharmaceutical segment amounted to 2,295 billion rubles. In 2022, the average amount of expenditures for online purchases of medicinal products has become even more, 438 rubles per person (+34% compared to 2021).
Promotion of a Medical Brand in Russia. Checklist for the Promotion of Clinics 2022
Promoting medical brands and services in Russia has never been easy for implementation due to a number of restrictions and strict legislation. Besides, in 2022, all businesses operating in this segment faced new problems related to the blocking of many tools within the territory of the Russian Federation.
OOH in Russia. Overview and Main Trends in 2022
Global popularization of this outdoor advertising format is mainly associated with programmatic technologies that allow you to adapt to any weather conditions and characteristics of the audience. Thanks to this, outdoor advertising has become a full-fledged digital communication tool and has gained flexibility.
How to Promote a Game in VK Play
VK Play is a platform for gamers, developers and creators, which today is the only analogue of Steam in Russia.
Steam Analogue in Russia and CIS: How to Get into VK Play
VK Play is being developed as a single access point to gaming and near-gaming content in Russia and therefore should offer the most diversified catalogue.
Dark Marketing in Russia. How to Properly Advertise Alcohol and Tobacco Products on the Market.
While in some countries such advertising is partially or completely allowed, in Russia it is either completely prohibited to promote these product categories, for example through traditional TV, print media, and radio channels, or with significant nuances.
Video Advertising as One of the Promotion Tools on the Russian Market. Trends 2022
The total cost of video advertising on the Internet in 2021 reached 32.9 billion rubles, which is 1.5 times more than the total budget for radio advertising and the press (22.2 billion rubles). However, in 2022, it completely changed the habitual means of communication with the audience.