To increase the flow of Russian tourists to Thailand
The Tourism Authority of Thailand (TAT) is a state enterprise responsible for the promotion of tourism in Thailand.
Before the COVID-19 pandemic, in 2019 Russia provided close to 1,25 million visitors to Thailand and was a leader in this indicator among European countries.
The main TAT goal is to attract more visitors and increase the flow of Russian tourists to Thailand in Y 2021 - 2025. In this regard, our task was to conduct Russian travel market research and create a marketing strategy based on its insights and findings.
During the study, it was important to find answers to the following questions:
Explore and assess the market impact of COVID-19
Understand consumer behaviour
Develop marketing strategy
At this stage, we developed a research methodology, drew up and agreed on lists of questions for the poll.
We conducted research using online technology stack:
We collected and processed the received data, prepared a report.
Based on market analysis and competitive review we developed a marketing strategy that contained
At a time when “stable uncertainty” was established in the travel industry, it was important for us, on the basis of the research data, to foresee all possible scenarios for the further development of the market and take them into account when preparing a marketing strategy. As a result, the client received an agile marketing and communication strategy that can be quickly adapted depending on the changing market situation.
Working with the RMAA team, we value their flexibility and ability to accept our objections. The RMAA Agency's team is very good, we recommend them.
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