Russia's Video Ecosystem
Russia's video advertising ecosystem is built on a few platform groups: domestic streamers (Kinopoisk, Okko, IVI), VK Video, RuTube, and the CTV operating systems that bring them to the living-room screen. Each one works with its own mix of DSPs and ad networks.
Explore The Platforms Carrying Video Ads In Russia. From Online Cinemas And Video Hosting To Connected TV. Domestic And Global Services Shape How Audiences Watch Across Every Screen.
Created by RMAA
Russia's largest video platform, integrated into the VK social network. Strong on short-form clips, creator content and mobile viewing.
Russian video hosting platform owned by Gazprom-Media, with a mix of user uploads, professional shows and TV channels. It has grown fast since 2024 as a YouTube alternative.
Global video platform. Throttled by Roskomnadzor since August 2024 and accessible in Russia only via VPN. No functional ad inventory is bookable for RU campaigns.
Russia's largest online cinema, owned by Yandex. Films, series and exclusives, bundled with Yandex Plus subscription.
Sber-owned premium streaming service. Films, sports rights and original series, available within Sber's subscription ecosystem.
Rostelecom's streaming service. Films, series, TV channels and live broadcasts; popular with mass and family audiences.
Independent online cinema with both free (ad-supported) and paid tiers. One of the longest-running RU streaming services.
MTS-owned streaming service. Films, series and originals, bundled with MTS subscriber benefits.
Gazprom-Media's streaming service. Heavy focus on Russian originals, series and reality content.
Online cinema specializing in original Russian series and films. Younger urban-skewed audience.
Russian subscription service operated by Amedia Production, focused on premium international series with original-language tracks.
Beeline's online TV and streaming service. TV channels, films, series and kids content available across Smart TV apps, mobile devices and Beeline set-top boxes.
Russia's largest satellite pay-TV operator, with an OTT streaming arm. Combines TV channels, films, series, sports and family entertainment.
Megafon-affiliated interactive TV and online cinema service. Live TV channels, catch-up viewing, films and series across multiple devices.
Yandex's Smart TV platform used in Yandex TV devices and partner TV models.
Sber's Smart TV platform with voice assistants, apps, and video services.
Google's TV operating system used by Sony, Xiaomi, Philips and many streaming-stick devices.
Samsung's proprietary Smart TV operating system for its connected TVs.
LG's proprietary Smart TV operating system for its connected TVs.
Hisense's Smart TV operating system; also used by select TVs from Toshiba and partners.