We conduct research and create marketing strategies for foreign developers.
We help to attract Russian clients and investors to real estate development projects!
Within the last two years, the Russian demand for real estate abroad has increased by 70%. In 2016, Russians spent $870 million to buy property abroad; in 2017, already $1.1 billion.
People want to de-risk their savings and invest them into foreign property. Residents of Moscow and Saint Petersburg, as well as Yekaterinburg, Perm, Vladivostok, Rostov-on-Don, Sochi, and Krasnodar are most interested in such purchases.
Russian buyers are especially interested in property in Turkey, Bulgaria, Czech Republic, Montenegro, and on Cyprus. Bulgaria has been the most popular country for already several years running.
We learn the market, form the audience profile and the strategy.
Advertising channels and
search for audience
We gather the audience and promote the product via various channels.
We analyze performance of advertising channels and make reports on the campaign.
Real estate sales are quite specific. They may change, depending on the country where the property is and on the audience that you count on. To sell apartments in the congested Bulgarian market is not the same as to sell a manor in the south of France. Every case needs its own approach.
One needs to study competitors, understand the target audience of a particular project, and build a strategy that will consider all geographic, economic, and mental features. Promotion through research is a key to the successful project.
We identify the target audience of your project:
We study how other real estate development projects present themselves, what visuals and what offers they use to attract their audience.
Real estate agencies
We study how estate agencies work in your country, what ads they show, how they structure their promo pages and present themselves on the Internet.
We develop social media exposure, launch ads in major search systems (Yandex, Google), publish ads via video hosting services YouTube, RuTube) and in partners’ websites, do mass emails.
We set targeted ads in social media (Instagram, VKontakte, Facebook, Odnoklassniki), do content marketing, and fully support online presence of your project.
We deal with publication of advertising projects in printed media, on TV and radio. We publish ads in fitness centers and airport lounges. We use outdoor ads.
We prepare special projects, native ads, and partnership projects. We accompany the project at exhibitions and special events.
We analyze all advertising campaigns, enforce effective channels, and correct less effective ones. We study user behavior in the website and propose changes to raise conversion.
By means of number insertion in your website, we will find out where a client came from and called. This will let us optimize advertising and make it more efficient. Besides, by showing local numbers we will increase audience loyalty and a number of calls.
By means of CRM, we gather a unified database for all customers. We record orders in all channels (e-mail, social media, telephone, ads) so that you would never lose a single client.
As a result, you get new customers, a database of loyal and interested people, customized and working systems (social media, CRM, advertising campaigns), and a strategy for further work in the Russian market.
Questions? Let's talk!