Today it’s very hard to imagine our life without a car. Every day we need to overcome a long distance, to spend a lot of time being in the car during traffic jams, so people are trying to maximize the value of its use, for example, listening to the radio.
There is the radio which fully reflects the road mood – Dorozhnoe Radio. Russian Marketing and Advertising Agency offers the advertising on Dorozhnoe Radio. The targeted audience is motorists, people who are always on the move, and also people who love hits of the 80's and 90's. Dorozhnoe Radio format are songs for the soul (both current and past years), songs from favorite Soviet films, romances, art, street and drinking song, Italian pop, disco, soft rock.
The RMAA Group is offering advertising on Dorozhnoe Radio between songs, before/after news blocks, weather outlook.
Advertising on Dorozhnoe Radio will help you to promote your product and give extra information about your location and the easiest way to get it.
To make advertising on Dorozhnoe Radio specialists of the RMAA take advantage of advertising impact rates. They are the total audience rating (GRP — Gross Rating Points) and coverage data. GRP is the sum of all rating points over a specific time period or over the course of a media plan and coverage data give more concrete rating of audience, reached by an advertisement.
Advertising on Dorozhnoe Radio by the RMAA is a perfect way to affect your targeted audience in every city of Russia.
Also we would like to bring your attention to White Papers 'How does the media-buying market in Russia work? A media buyers’ quick guide for effective work in Russia. Our E-book is written for professional international media buyers. All professional media buyers are very familiar with their local market and its characteristics. But when they are faced with the challenge of entering a new market, they need to have a grasp of the peculiarities of this new arena.