Increase brand awareness of the game Hunter's Arena in the Russian market.
Building game brand awareness among gamers in Russia
Client
Hunter's Arena: Legends combines elements from various game genres such as MOBA, MMORPG and Battle Royal. Game was developed by Mantisco.
Goal
Increase brand awareness of the game Hunter's Arena in the Russian market.
Solution
To increase game brand awareness we chose the biggest entertainment platforms for gamers in Russia Goha and Playground.
On Goha we suggest to place full screen ads and article about the video game. As for cooperation with Playground platform we suggested to place Sideline, Teaser ads, Press Release and Vkontakte posts in the news feed.
To create greater brand awareness we chose targeted advertising on biggest Russian social networks VKontakte and MyTarget. On VKontakte for promotion we choose two advertising formats: banner and post placement in the newsfeed and teaser ads. On MyTarget we placed teaser and multiformat banners.
We divided the audience into five different segments:
- users who are interested in games (Fallout, WoT, WoW, Call of Duty, Minecraft, Mass, Assassin's Creed, Overwatch, Prey, Witcher, etc.)
- users who are interested in cybersport (Dota2, CS:GO, LoL, PUBG, Heroes of the Storm, Hearthstone, StarCraft 2, Mortal Kombat X, Project CARS, FIFA 18, etc.)
- users who watch streams in Twitch, Youtube, Goodgame, Cybergame
- users who love a fantasy, an anime, read comics and watch film about heroes or fantastic beings
and also used location and demographic targeting to reach the right audience from Russia.
Result
Cross-channel ads allowed us to achieve and improve the KPIs of the advertising campaign.
- Over 33 000 000 impressions on the platforms
- More than 45 000 clicks on the platforms
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