Cross-Border Marketing Agency
RMAA Agency is a cross-border marketing agency dedicated to connecting brands with Russian-speaking audience. Since 2008, we have helped international companies navigate cultural, linguistic and media landscape barriers to deliver their story to the Russophone audience.
Leading Companies Trust Us
Our Services
Digital Marketing
RMAA Agency runs digital campaigns for international brands across Russia's local ecosystem: Yandex in search, VK and Telegram in social, Rutube and Kinopoisk in online video. From paid search to influencer marketing, we plan, buy, and optimize each of these channels, adapting your strategy to the platforms Russian-speaking users actually use.
Read MoreTraditional Advertising
RMAA Agency plans and buys traditional media across Russia: television, radio, out-of-home, and print. Offline media remains a powerful way to build brand awareness and trust with Russian audiences at national scale. We give international brands transparent access to every major traditional channel, backed by audience data and direct market expertise.
Read MoreIndustries We Work With
Every industry enters the Russian market differently: media habits, regulation, and buying triggers all change from one category to another. RMAA Agency builds industry-focused teams that know these differences in practice. Three industries are where our expertise runs deepest: online gaming, travel, and beauty.
Online Gaming Marketing
Russia is one of the largest gaming markets in Europe by audience, but reaching players takes local channels: VK, Telegram, streamers, and Yandex. RMAA Agency launches and grows game titles for international publishers, from new IP releases to live-ops campaigns.
Travel Marketing
Russians remain one of the world's most active traveling nations, and outbound tourism keeps growing. RMAA Agency promotes destinations, airlines, hotels, and DMOs to Russian-speaking travelers: from national tourism board campaigns to route launches. We know how Russians plan, book, and choose destinations, and build campaigns around that journey.
Beauty Marketing
Beauty is one of the most competitive categories in Russian e-commerce and retail, where Korean and international brands fight for the same shopper. RMAA Agency brings beauty brands to Russian-speaking consumers through influencers, communities, and paid media, building the local presence that turns a foreign name into a brand people ask for.
Gap
Let us be your guide to navigating the complexities of the Russian and CIS market.
Experiences
We create campaigns that genuinely connect with Russian and CIS consumers on a cultural level.
Knowledge
We understand the media landscape inside and out, ensuring your media campaigns reach the right audiences.
Network Access
With strong connections to numerous media owners, we navigate the market effectively, solving challenges and securing the best opportunities for your brand.
Payments
Enjoy hassle-free transactions across borders.
Simplified
We'll handle the financial complexities in the current political-economic reality.
Simplified
Let us navigate the complex world of ad regulations, ensuring your campaigns are always compliant.
Simplified
We handle the technicalities, so you can focus on creating impactful ads.
Efficiency
Our team works with exceptional efficiency, ensuring client tasks are handled swiftly, keeping your projects on track and meeting every deadline.
Expertise
In marketing, deadlines are constant, and urgency is key. Our agile approach delivers faster results, keeping you ahead in a fast-paced environment.
Your Growth
Our integrated approach drives faster and more impactful results.
Marketing Solutions
From strategy to execution, we handle it all, leveraging our market expertise to save you time, money, and resources.
What Our Clients Say
The Hub for Local Marketing Knowledge and Agency Services
russia-promo.com is the official website of RMAA Agency, a cross-border marketing agency dedicated to connecting brands with Russian-speaking audience. The site serves a dual purpose: it presents the agency's services across digital and traditional media, and it works as an English-language media resource on the Russian and CIS markets, offering market data, industry trends, white papers, and real-world case studies.
rmaa.agency is the second official website of RMAA Agency, offering a concise introduction to the agency and its core services for those who prefer a faster overview.
Articles
All ArticlesYandex vs. Google in Russia: Search Market Share and Advertising Strategy
Why the Russian market no longer runs on classic search alone, and why your promotional strategy needs to reflect that.
How to Promote an Auto Brand in Russia's Changing 2026 Market
Russia's automotive market still holds strong appeal in 2026, but entering it has become more difficult. Raising ad budgets alone no longer works. Brands need strategies built around real demand patterns, regional differences, and the genuine constraints around imports and localization.
Where Russian Tourists Are Heading in 2026
Asia became the primary driver of Russian outbound travel in 2025–26, with China, Vietnam, Thailand, the Maldives and Japan showing strong growth.
White Papers
Russian Digital Market Overview 2026
The Current Ecosystem of the Russian Digital Market, including statistics, popular marketing tools, and media channels
Learn More
How Does the Media-Buying Market in Russia Work?
Russian advertising market data, media channels, media buying practices, and advertising restrictions for brands
Learn More
Russian-Speaking Influencer Marketing Overview 2024
Industry Report Russia & CIS: social media analytics, top bloggers, trends, and legislation for brands
Learn More