Case Study

How To Promote Online Browser-Based Game in Russia with the Help of Streamers

Goal

Attract more Russian players to the game.

Influencer Marketing

Games

01 Background 02 Goal 03 Solution 04 Results

Background

Krunker.io is a free .io multiplayer first-person shooter. The game was developed by Yendis Entertainment Pty Ltd.

Goal

Attract more Russian players to the game.

Solution

The advertising campaign was implemented in December 2020. Our main task was to find the most suitable Russian bloggers and streamers.

We focused on medium and large Russian YouTube and Twitch game streamers. Over the course of the month there were 9 game streams of the online game Krunker.

Twitch game stream featuring Krunker.io

Additionally, we used game integrations on the YouTube channels of popular Russian game bloggers. A total of 6 integration-reviews of the game Krunker were posted during the period.

YouTube integration-review of Krunker.io

Results

Over 90,000 stream views.
More than 5,000 likes.
Over 700,000 views of videos with ad integrations on YouTube.
Yandex Wordstat shows that the number of search queries for “krunker” rose 12% in December 2020 compared with November 2020.