Case Study
Promoting RPG Video Game in Russia with YouTube Streamers
Goal
Attract new Russian players to the game through a short-term marketing campaign.
Background
Nearly Dead is a 2D open-world survival game by Mono Software, Inc.
Goal
Attract new Russian players to the game through a short-term marketing campaign.
Solution
The advertising campaign was implemented in October 2021. Our main task was to find bloggers who could stream a video game in the survival genre.
During each stream, the blogger had to give away four keys with free access to the game.
In a short time, we prepared a list of relevant YouTube streamers, from which the client chose the two best suited to the game.
The bloggers streamed the game within the agreed timeframe, giving away some of the keys live and the rest after the broadcast among viewers who left comments.
Results
- Around 3 hours of Nearly Dead streaming.
- More than 24,000 stream views in 24 hours.
- Over 3,800 likes.
- 125 comments.
- Average CPV $0.14.
Key Services
Digital Marketing
Influencer Marketing
Telegram
Twitch
