Our main task was to build communication with Genshin Impact`s users out of the Internet space.
DOOH game promotion in Russia case study
FTP game promotion in the Russian market
Client
Genshin Impact - an online game created by Chinese developer miHoYo. Genshin Impact is very popular in Russia. Over 2.5 mln Russian users searched in Yandex for “Genshin Impact” in July 2021 and over 2.6 mln - in August 2021.
Goal
Our main task was to build communication with Genshin Impact`s users out of the Internet space.
Solution
In order to increase brand awareness, it was decided to place game advertising for one day on facades in Moscow and St. Petersburg. We selected several media facades in Moscow and St. Petersburg and in a short time organized Genshin Impact ads placement on them.
This one-day Out of Home campaign also was used by the client for PR purposes in different international markets to show the power of the game among its global audience.
Results
During one day this advertisement was seen by 68 thousand people in Moscow and 122 thousand people in St. Petersburg.
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