Thailand Media Promotion in CIS Countries
Attract tourists from Belarus, Kazakhstan, and Uzbekistan to Phuket and Koh Samui once COVID-19 restrictions were lifted
Background
The Tourism Authority of Thailand (TAT) is a state enterprise responsible for promoting tourism in Thailand.
Goal
Conduct an advertising campaign to attract tourists from the CIS to the islands of Phuket and Koh Samui after COVID-19 restrictions were lifted for citizens of Belarus, Kazakhstan, and Uzbekistan.
Solution
Based on the target audience profile requested by the client, we selected a list of media using the following criteria:
- lifestyle, travel, business, news, or fashion media.
From the list, together with the client, we selected six media for subsequent advertising placement:
In September 2021, 6 articles were posted in the media of Kazakhstan, Belarus and Uzbekistan with additional placement on their official public pages in social media.
Results
The total coverage exceeded 100,000 users.
