Thailand Media Promotion in CIS Countries
Conduct an advertising campaign to attract tourists from the CIS to the islands of Phuket and Koh Samui after the abolition of covid restrictions for citizens of Belarus, Kazakhstan, and Uzbekistan.
Background
The Tourism Authority of Thailand (TAT) is a state enterprise responsible for promoting tourism in Thailand.
Goal
Conduct an advertising campaign to attract tourists from the CIS to the islands of Phuket and Koh Samui after the abolition of covid restrictions for citizens of Belarus, Kazakhstan, and Uzbekistan.
Solution
Based on the target audience profile for advertising placement s requested by the client,d a list of media was selected according to the following criteria;
- lifestyle, travel, business, news, or fashion media.
From the list, together with the client, we selected six media for subsequent advertising placement:
In September 2021, 6 articles were posted in the media of Kazakhstan, Belarus and Uzbekistan with additional placement on their official public pages in social media.
Results
The total coverage exceeded 100,000 users.
