How We Promoted One of the Best Chinese Resorts in Russia
To attract tourists from the Russian Far East to Qinhuangdao
Background
The Tourism Department of Qinhuangdao is the agency responsible for attracting international tourists to the region.
Goal
To attract tourists from the Russian Far East to Qinhuangdao
Solution
The national agency of China assigned us the task of attracting tourists from the Russian Far East and increasing the reach of the audience aware of Qinhuangdao.
Translated from Chinese, the name of this city means ‘the island of Emperor Qin Shi Huang’. This is a beautiful ancient city with marvelous natural scenery and many landmarks. It enjoys a reputation as a famous beach resort not only in China, but also abroad. Being one of 14 open coastal cities in the PRC, it plays a significant role in foreign trade in northern China and is a first-grade Chinese tourist city.
We chose printed media for promotion. We created attractive advertising materials highlighting the advantages of Qinhuangdao and prepared and launched an advertising campaign. The campaign’s materials were published in the main magazines of the Far Eastern large cities. It lets us cover an audience of several dozen thousand people.
Results
For ad placement, we chose magazines with a stable, solvent audience, which increased the overall campaign efficiency. We achieved the necessary performance targets, and our client was satisfied.
