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Digital Marketing Agency in Armenia

RMAA delivers full-scale digital marketing services in Armenia, combining data-driven strategies with deep local expertise. From paid digital media to influencer collaborations, we enable brands to effectively reach their target audiences in Yerevan, Gyumri, Vanadzor, and other major cities

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Paid Search

Paid Social

Programmatic Ads

Social Media Marketing

Influencer Marketing

SEO and Content Marketing

The Digital Ecosystem of Armenia

Armenia’s digital ecosystem is led by global platforms like Instagram, TikTok, YouTube, and Facebook. Russian networks VK and Odnoklassniki also remain popular among the country’s sizable Russian-speaking community. Google dominates search, while Yandex Maps and 2GIS are key for navigation. E-commerce is shaped by international marketplaces such as Wildberries, Ozon, and Alibaba

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Armenia’s Digital Landscape

Discover the leading digital platforms driving Armenia’s online ecosystem. From search engines to entertainment, a combination of global and popular Russian services shapes user behavior and digital trends

Created by RMAA

Visualization of Armenia's digital marketing landscape, showcasing key platforms across paid, owned, and earned media, analytical tools, and popular online services influencing user behavior in Armenia
Visualization of Armenia's digital marketing landscape, showcasing key platforms across paid, owned, and earned media, analytical tools, and popular online services influencing user behavior in Armenia 2
Visualization of Armenia's digital marketing landscape, showcasing key platforms across paid, owned, and earned media, analytical tools, and popular online services influencing user behavior in Armenia 3
Visualization of Armenia's digital marketing landscape, showcasing key platforms across paid, owned, and earned media, analytical tools, and popular online services influencing user behavior in Armenia 1
Wondering which platform fits your business?
Talk to our team

Industries We Work With

Consumer Electronics
Automobile Industry
Manufacturing
FMCG
Mobile apps

Our Work

Finnvit
SEO, PPC, and Targeted Remarketing Mix Driving Finnvit's Growth in Russian Pharma
Read more
Thailand
Thailand attracts CIS tourists through strategic media campaigns across Kazakhstan, Uzbekistan, and Belarus
Read more
GAC Motor
Automobile Industry
Kazakhstan’s Top News Media Platform Showcases GAC Motor Test Drive
Read more
GAC Motor
Automobile Industry
GAC Motor Rolls into Kazakhstan!
Read more
D&B Properties
Comprehensive Lead Generation Campaign helps D&B Properties secure inquiries despite high market competition in Russia
Read more

We Work Closely with Brands and Companies While Also Collaborating with Advertising and Media Agencies

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Eastern Europe
Caucasus Region 
Central Asia

Russia
Russia
Belarus
Belarus
Moldova
Moldova

Armenia
Armenia
Georgia
Georgia
Azerbaijan
Azerbaijan

Kazakhstan
Kazakhstan
Turkmenistan
Turkmenistan
Uzbekistan
Uzbekistan
Kyrgyzstan
Kyrgyzstan
Tajikistan
Tajikistan
Mongolia
Mongolia

FAQ: Digital Marketing in Armenia

There are 4.18 million mobile connections in Armenia.

Yes. With 107.4% penetration, there are more mobile connections than people, suggesting widespread mobile use and ownership of multiple devices.

66.2% of Armenia’s population — or 2.14 million people — are internet users, showing a high level of digital connectivity.

The data suggests strong potential for mobile-first and social media advertising, as most internet users are also active on social platforms.

Google dominates the Armenian search market with a 93% share, far ahead of Yandex (5%) and other search engines with marginal usage.

No. Bing and Mail.ru each hold just 1%, while Yahoo and others are nearly nonexistent, leaving Google and Yandex as the only growing players.

There are 2.1 million social media users in Armenia, with Facebook and Instagram being the top platforms.

Facebook is the most used platform with 1.55 million users, followed by Instagram with 1.3 million and Messenger with 1.15 million.

TikTok has 127,900 users in Armenia.

Among Armenian Facebook users, 67.5% are female and 82.2% are male, suggesting multi-account use or overlapping identities.

Yes. 59.7% of Instagram users are female, indicating stronger visual engagement among women.

Facebook is the dominant platform for media and news engagement in Armenia, with nearly 80% of the audience on the platform. This presents an opportunity for advertisers to target specific demographics but also makes it harder for traditional media outlets to compete.

Twitter and LinkedIn have the lowest number of users — 88,000 and 390,000 respectively — indicating limited advertising potential.

The total reach of all Armenian TikTok influencers is 2,800,108 followers, despite a relatively modest number of platform users.

Instagram Direct is used by 45% of the population, showing its role not only as a content platform but also for personal communication.

Facebook Messenger leads with 87% of users, followed by Viber and WhatsApp, each used by 75% of the population.

Yes. Telegram usage increased by 20%, now reaching 38% of users, reflecting rising popularity among younger and digital-savvy groups.

Skype's user base declined by 21%, dropping to 26%, due to shifting preferences toward newer and more mobile-native messengers.

52.3% of the population holds an account at a financial institution, with higher adoption among women (56.2%) than men (49.1%).

Only 9.2% have a credit card, with 15% of women and just 4.7% of men reporting card ownership.

16.7% of people use mobile money accounts, with women slightly ahead at 18.1% versus 15.6% of men.

15.6% of Armenians shop online. Women are more active buyers (18.1%) compared to men (13.7%).

Yes. Across all metrics — financial access, credit card ownership, mobile money, and online shopping — women consistently show higher participation rates.
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