BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

Blog about successful marketing strategies in Russia

B2B MARKETING

B2B MARKETING

Game Localization: Does the Lack of Russian Language Affect the Choice of Gamers?

According to surveys, successful localization of a game will significantly expand its audience, increase its rating in Google Play and the App Store, and help it achieve the precious status of "Extremely positive" on Steam.

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DIGITAL MARKETING

DIGITAL MARKETING

2021 Best Streamers Ranking in the Russian Internet

During the pandemic, game streaming has become even more popular among users. What is more, not only has the Twitch rating leadership changed throughout the year, but also the total number of stream views has grown tremendously.

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B2B MARKETING

B2B MARKETING

2020 Results of Russian Mobile Games Market Development

The year of 2020 was a very lucky year for mobile developers in Russia. According to Statista, it was mobile games that became a main growth driver for game industry income—the mobile game income equaled to $1.5 billion at year-end.

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B2B MARKETING

B2B MARKETING

2020 Russian Travel Market Development Results: How Tourism Survived the Pandemic

The lowest drop was demonstrated by tourist flows to China (-94% as compared to 2019), Spain (-90%), and Italy (-86%). At that, Top-15 most popular travel destinations among Russians included India (-57%), Cuba (-58%), and the Dominican Republic (-65%) for the first time ever.

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B2B MARKETING

B2B MARKETING

2021 Gaming Industry Events in Russia

In our blog we will tell you, organizers of which conferences and exhibitions of the gaming industry have already taken the chance and announced the holding of events offline, and which have not yet decided to return to the usual format.

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B2B MARKETING

B2B MARKETING

Most Russian Tourists Expect Full Border Opening in 2021

The resumption of travel abroad in full in 2021 is expected by 60% of Russian tourists. Among the most desirable destinations for travel, they named Turkey, Thailand, Egypt and Europe.

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DIGITAL MARKETING

DIGITAL MARKETING

Russian Digital Marketing and Advertising Market Trends in 2021

Interaction with clients will make all the difference in digital market transformation in 2021. The events of 2020 moved business from offline to online, and there was a significant growth of e-commerce in quite different kinds of business.

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B2B MARKETING

B2B MARKETING

2020 Results of Russian Video Game Market Development

The COVID-19 pandemic has played an important role in the game market growth. When the whole world happened to be out of whack with habitual travels and interpersonal communication, when it became impossible just to walk on the streets and enjoy offline entertainments, many people went online and chose games for interactivity and communication tool.

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DIGITAL MARKETING

DIGITAL MARKETING

2021 Travel Marketing Trends

Now travelers want unique impressions, looking for unusual vacations in seclusion and away from civilization or learning regional cultures. Many people warmed to healthy lifestyle and environmental ideas, that is why in 2021 health resort vacations, eco-labelled hotels, and agricultural farms will be the hottest new trend.

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DIGITAL MARKETING

DIGITAL MARKETING

Effective Distribution of Video Games in Russia: Popular Digital Distribution Systems

In Russia, just like all over the world, Steam takes the first place among game platforms and game digital distribution services. This was also proved by results of polls that we conducted in December 2020 jointly with PlayGround.ru and GoHa.Ru, the largest Russian game media.

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DIGITAL MARKETING

DIGITAL MARKETING

Every Company is a Media Company. Why Develop Own Digital Channels

Any brand seeks to maintain a stable relationship with its audience. However, it is not always simple to earn loyalty and trust of customers. A company’s own channels play a big role in building relationships with clients.

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DIGITAL MARKETING

DIGITAL MARKETING

5 Game Marketing Trends in 2021

The year of 2020 mainly became a breakthrough for the game industry, which could quickly adapt and develop their audience under the pandemic circumstances.

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DIGITAL MARKETING

DIGITAL MARKETING

Most Russians Use the Internet to Organize Their Own Travel Around the Country

Russian tourists today quickly determine the direction of their vacation and come to the place with a ready-made plan. They plan their own trips, and they are three times more likely to use the Internet than travel agencies to choose a holiday destination and make an activity plan.

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B2B MARKETING

B2B MARKETING

Only a Third of Business Trips Took Place in 2020

The number of airline tickets purchased by business travelers in 2020 decreased by 66% compared to last year. Thus, the number of business trips in Russia fell by 60%, and foreign trips reached only 16% of the volume of 2019.

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DIGITAL MARKETING

DIGITAL MARKETING

99 Content Ideas for Travel Business

We prepared 99 topics of travel content that will let you maintain your blog effectively throughout the year and never repeat yourself.

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DIGITAL MARKETING

DIGITAL MARKETING

5 Reasons to Start Using eSports as Part of Your Marketing Strategy in Russia Today

Esports was officially recognized in Russia as sport in 2016. This event heightened interest in this industry of not only schoolchildren and students but also businesses. The industry got even more attention in 2020 as match broadcasts became a great way to spend time during the coronavirus lockdown.

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DIGITAL MARKETING

DIGITAL MARKETING

Community Management Features: Combating Aggression or Trolling as a Marketing Tool

We have prepared several simple recommendations that will help a community manager reframe communication with trolls in the way you need and take control of communication in the community.

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B2B MARKETING

B2B MARKETING

The Scope of Business Trips Continues to Recover

The scope of business trips continues to grow: the number of flights compared to the summer increased by almost 25%, and train trips – by 13%.

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B2B MARKETING

B2B MARKETING

6 Trends in Tourism and Travel Marketing after the COVID-19 Pandemic

The COVID-19 pandemic has already altered prospects of the travel industry development. As of today, there are several clearly seen travel industry trends that have also affected the choice of marketing tools for promotion during this very challenging period.

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B2B MARKETING

B2B MARKETING

Post-Pandemic Travel Marketing: How Has the Pandemic Affected Tanzania's Positioning in Russia?

Tanzania was one of the first countries to open its borders to Russian tourists after the pandemic. To better understand the post-pandemic marketing strategy of Tanzania, RMAA Travel has recently asked some questions to TTB DG Ms. Devota Mdachi.

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