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BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA
Blog about successful marketing strategies in Russia
DIGITAL MARKETING
A Complete Russian YouTube Overview for Marketers. Key Market Insights
In this material we give an overview of Russian YouTube, consider the specifics of its audience, and figure out the efficient ways to promote products on the platform under the circumstances.
DIGITAL MARKETING
Promotion on the Russian market using contextual advertising. How does it work in 2023?
In this article we will talk about Yandex.Direct since the importance of the service for the Russian advertising market has become undeniable.
DIGITAL MARKETING
Cartographic marketing in Russia. Who needs it and how to use it effectively?
In this article we will consider the key features of cartographic marketing in the Russian Federation and prove its advantages for modern companies. The approach is based on the use of geographic and cartographic data, which helps businesses to more accurately localize and segment their audience, and make themselves known.
DIGITAL MARKETING
Unlocking Success: Promoting Your Brand on Odnoklassniki in 2023
As of 2023 Odnoklassniki has again become an "active" social network in Russia boasting a large audience and serving as an effective resource for brand promotion. Like any other service, Ok (note - short form for Odnoklassniki) has its own specific points and peculiarities.
DIGITAL MARKETING
VK Ads formats and technical requirements: short and sweet overview
All useful features of myTarget and PRO VKontakte now united into a single system of VK Ads, so that marketing experts could work with targeted ads easier, faster, and in a more efficient way. The VK Ads formats and technical requirements instruction below will be short and sweet as well. Read on and discover the main difference between VK Ads and PRO VKontakte, which will stop working at 31 July.
DIGITAL MARKETING
Launching Advertising Campaign with VK Ads from Scratch in 4 Steps
How to launch an advertising campaign with VK Ads in 2023? VK Ads manager has become a basic targeting tool for many and not just a new addition in use. Let’s demonstrate how it looks. Everyone interested can test the freely available platform after the log-in. RMAA experts prepared a step-by-step guide to launch a campaign with VK Ads.
DIGITAL MARKETING
Russian travelers` behavior evolution in 2023
After Booking left the Russian market, direct bookings of hotels worldwide doubled in 2022 among Russian outbound travelers. It turns out that tourists can and are willing to book hotels directly. The self-booking trend is gaining momentum. More information about how hotels can take advantage of this trend and increase the number of direct bookings – in this article.
DIGITAL MARKETING
Gaming on Youtube in Russia. TOP 10 popular channels and Trends in Marketing 2023
Despite the blocking monetization for Russian channels, advertising on YouTube remains much-in-demand for advertisers and influencers interested in commercial projects, including gaming and everything related to it. Currently, the list of popular bloggers, who are engaged in the gaming segment, is growing. Let's take a closer look at it.
DIGITAL MARKETING
Direct VC Native advertising: which format to choose on Telegram
While foreign social networks were losing their users in Russia in the blocking conditions, Telegram, a Russian-made messenger, was only increasing its audience. How should effective ad posts look like on Telegram? What to write about and in what format? Should the ad be native or use a more familiar, direct nature of the advertising message? RMAA experts answer these and other questions about advertising on Telegram.
DIGITAL MARKETING
Why new VK Ads advertising manager is so good: overview and specific features
In April 2022, the Russian holding VK announced the launch of the new VK advertising manager. Thanks to this, VK ads has currently become a valuable convenient platform for the implementation of many marketing tasks. At the same time, VK developers have not refused to use older services yet. RMAA experts have made a brief overview of the new VK service to clearly show how it differs from VK PRO and myTarget.
B2B MARKETING
Where Russians Buy Real Estate: An Overview of 2022 and Prospects for 2023
The geopolitical environment that developed in 2022 has led to a formidable surge in Russians’ demand for foreign real estate. Read our article about what properties were most popular to buy among Russians in 2022 and what experts forecast for the year of 2023.
DIGITAL MARKETING
Advertising creatives for targeting on myTarget. Formats and technical requirements
Different advertising platforms have their own rules to publish creatives. Let's take a closer look at the formats of creatives that can be used for targeting on myTarget.
DIGITAL MARKETING
Advertising on PRO VKontakte: the main formats and technical requirements
Let's take a closer look at the advertising formats for the VKontakte platform. Vkontakte PRO has quite advanced options, therefore the requirements for advertising creatives change not only by their types (title, text, images, video), but also within each group.
DIGITAL MARKETING
Advertising creatives in Yandex.Direct. Basic formats and technical requirements
Different advertising platforms have their own rules to publish creatives. Let's take a closer look at the formats of creatives that can be used in Yandex.Direct.
DIGITAL MARKETING
Brand promotional activities start with the selection of a search engine. Which one is currently on top for Russian users? What opportunities does it have? Yandex VS Google: types of contextual advertising, сontextual ad pricing, SEO promotion. What is the difference and how to promote a brand through search engines in Russia in 2023?
DIGITAL MARKETING
Advertising on Telegram. How to analyze the results
Advertising integrations on Telegram are one of the most popular means of promotion in Russia in 2022. What is the “effective” side of using this tool? How to evaluate the result of the work done? RMAA experts have provided recommendations based on their own examples.
DIGITAL MARKETING
Telegram channels analytics. Services overview 2022
Telegram is one of the most promising platforms for promotion on the Russian market. However, we, as an agency, constantly face with is that many people have experience of unsuccessful advertising on Telegram. In this article, we decided to pay more attention to advertising integrations on Telegram. We will discuss an important stage of preparation for advertising, which is channel analytics.
DIGITAL MARKETING
Specific Features of Promotion of Pharmaceutical Brands in Russia. Part 2
Let's talk about social networks, promotion which can be aimed both at attracting additional traffic to the website, and at developing your own brand pages within specific social services. In contrast with Yandex and its tools, running campaigns here will develop in a bit different way.
DIGITAL MARKETING
ORM and SERM: Peculiarities of Building Reputation on the Internet
It is wrong to think that the main task of Internet marketing is only the launch of advertising campaigns. In fact, it combines many objectives, including dealing with brand reputation. Which also comprises several important tasks related to work on ORM (Online Reputation Management) and SERM (Search Engine Reputation Management).
DIGITAL MARKETING
Specific Features of Promotion of Pharma Brands in Russia. Part 1
In 2021, the number of online orders in online pharmacies increased by 30% compared to the previous period, online sales increased by 34% as a whole, and the total volume of the pharmaceutical segment amounted to 2,295 billion rubles. In 2022, the average amount of expenditures for online purchases of medicinal products has become even more, 438 rubles per person (+34% compared to 2021).
