BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

Blog about successful marketing strategies in Russia

DIGITAL MARKETING

DIGITAL MARKETING

Advertising on Telegram. How to analyze the results

Advertising integrations on Telegram are one of the most popular means of promotion in Russia in 2022. What is the “effective” side of using this tool? How to evaluate the result of the work done? RMAA experts have provided recommendations based on their own examples.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Telegram channels analytics. Services overview 2022

Telegram is one of the most promising platforms for promotion on the Russian market. However, we, as an agency, constantly face with is that many people have experience of unsuccessful advertising on Telegram. In this article, we decided to pay more attention to advertising integrations on Telegram. We will discuss an important stage of preparation for advertising, which is channel analytics.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Specific Features of Promotion of Pharmaceutical Brands in Russia. Part 2

Let's talk about social networks, promotion which can be aimed both at attracting additional traffic to the website, and at developing your own brand pages within specific social services. In contrast with Yandex and its tools, running campaigns here will develop in a bit different way. 

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

ORM and SERM: Peculiarities of Building Reputation on the Internet

It is wrong to think that the main task of Internet marketing is only the launch of advertising campaigns. In fact, it combines many objectives, including dealing with brand reputation. Which also comprises several important tasks related to work on ORM (Online Reputation Management) and SERM (Search Engine Reputation Management).

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Specific Features of Promotion of Pharma Brands in Russia. Part 1

In 2021, the number of online orders in online pharmacies increased by 30% compared to the previous period, online sales increased by 34% as a whole, and the total volume of the pharmaceutical segment amounted to 2,295 billion rubles. In 2022, the average amount of expenditures for online purchases of medicinal products has become even more, 438 rubles per person (+34% compared to 2021).

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Promotion of a Medical Brand in Russia. Checklist for the Promotion of Clinics 2022

Promoting medical brands and services in Russia has never been easy for implementation due to a number of restrictions and strict legislation. Besides, in 2022, all businesses operating in this segment faced new problems related to the blocking of many tools within the territory of the Russian Federation.

Continue Reading

MEDIA BUYING

MEDIA BUYING

OOH in Russia. Overview and Main Trends in 2022

Global popularization of this outdoor advertising format is mainly associated with programmatic technologies that allow you to adapt to any weather conditions and characteristics of the audience. Thanks to this, outdoor advertising has become a full-fledged digital communication tool and has gained flexibility.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

How to Promote a Game in VK Play

VK Play is a platform for gamers, developers and creators, which today is the only analogue of Steam in Russia.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Steam Analogue in Russia and CIS: How to Get into VK Play

VK Play is being developed as a single access point to gaming and near-gaming content in Russia and therefore should offer the most diversified catalogue.

Continue Reading

MEDIA BUYING

MEDIA BUYING

Dark Marketing in Russia. How to Properly Advertise Alcohol and Tobacco Products on the Market.

While in some countries such advertising is partially or completely allowed, in Russia it is either completely prohibited to promote these product categories, for example through traditional TV, print media, and radio channels, or with significant nuances.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Video Advertising as One of the Promotion Tools on the Russian Market. Trends 2022

The total cost of video advertising on the Internet in 2021 reached 32.9 billion rubles, which is 1.5 times more than the total budget for radio advertising and the press (22.2 billion rubles). However, in 2022, it completely changed the habitual means of communication with the audience.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

VKontakte 2022. New Advertising Tools for Promotion on the Russian Market

In 2022 VKontakte became one of the most attractive social networks for a diverse audience, including bloggers, advertisers and ordinary users.

Continue Reading

MEDIA BUYING

MEDIA BUYING

Advertising Market Overview 2022

The market decline can be from 30% to 70% this year. At the same time, though the situation is unstable, but still the volume of advertising has not returned to the indicators of 2008. And this still gives hope to get out of the situation with minimal losses by the end of 2022.

Continue Reading

B2B MARKETING

B2B MARKETING

Return to the Russian Market: How Foreign Brands Change Owners and Resume Their Work

Despite the sanctions restrictions, after which most foreign companies had difficulties to work in Russia, none of them is in a hurry to leave the market. The only difference is that brands approach this issue in different ways.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Where Are We Going? Russian Tourism Market in 2022

From January to March 2022 citizens of the Russian Federation made 3,880,679 trips abroad for various purposes. This figure is much higher than in the same period of 2021.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Influencer Marketing in Russia. The Main Trends of 2022

Experts of the Association for the Development of Interactive Advertising (ADIA) are confident that interest in influencer marketing in Russia has only been enhancing over the past years.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Entering the Russian Market. Key Niches and Opportunities for New Brands

Since the beginning of 2022, almost 1000 foreign companies have left the Russian market. In this connection, a lot of niches of the Russian market have become promising for new foreign brands.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Gaming Industry in Russia 2022. Market Review and Possible Prospects for Development

The Russian video game market grew by 9% in 2021 (177.4 billion rubles). In addition, in 2019 market volume was considerably smaller and amounted to 121.3 billion rubles. Against the background of such indicators, the Russian video game segment was “predicted” to grow steadily, at least by 5% per year until 2025.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Effective Ways to Promote VPN-Services on the Russian Market

Over the past months of 2022, the Russian market has undergone a lot of changes caused by sanctions and imposed restrictions. The situation has dramatically changed the market of games and applications, as a result of which various VPN services have taken leading positions in the segment.

Continue Reading

B2B MARKETING

B2B MARKETING

The Potential of Cryptocurrency on the Russian Market

54% of those who know something about cryptocurrency are ready to keep their savings in crypto assets. Moreover, 14% already have experience to sell/buy crypto products.

Continue Reading

Cookies on Russia-Promo.com

We use cookies to improve your online experience. Take a look at our Cookie Policy to learn more and change your preferences.
By continuing to use our website we assume you are happy to allow the use of these cookies.

More information