BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

Blog about successful marketing strategies in Russia

DIGITAL MARKETING

DIGITAL MARKETING

Top Russian-Speaking Travel Bloggers on YouTube

Ranking of Russian-language travel blogs on YouTube (updated December 2019)

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DIGITAL MARKETING

DIGITAL MARKETING

How to Use Telegram to Promote Business in Russia

Messengers are getting a more and more popular tool for communication. Today, it is not only communication of relatives, friends, and familiars between each other, but also an opportunity for brands to build communication with potential clients.

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DIGITAL MARKETING

DIGITAL MARKETING

Podcasts for Travellers—Follow the Trends!

Many experts note that podcasts in Russia have gained a second wind this year. So, according to Yandex.Wordstat statistics, Russians’ interest to podcasts has grown twice within the last year, while the dynamics of podcast discussions in social media has increased 4 times.

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DIGITAL MARKETING

DIGITAL MARKETING

Creative Approach in Contextual Ads: Looking into Types of Ads in YAN

While you work with ‘hot’ demand in search, there are three main scenarios for ads to be shown in Yandex Advertising Network.

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DIGITAL MARKETING

DIGITAL MARKETING

Not Every Russian Has Booked a New Year Tour Yet—How Do We Help Them Choose?

Based on past years’ experience, Russians give their preference to holidays in warm countries, trying to escape winter cold that rules in the most part of the country. Thailand, UAE, India, Vietnam, Dominican Republic, and Cuba were among best sellers of 2019 New Year tours.

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DIGITAL MARKETING

DIGITAL MARKETING

Social Media, Games, and Music: Online Preferences of Russians under 18

Brand Analytics, the Russian media space analytics service, analyzed 1.78 billion Russian-language messages and found out preferences of youth under 18 years of age.

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B2B MARKETING

B2B MARKETING

Growing Flow of Tourists: Where Russians Went in First Half-Year 2019

According to the latest numbers of the Border Guard Service of the Federal Security Service of the Russian Federation, the outbound tourist flow from Russia grew by almost 9% in the first half-year of 2019, as compared to the same period in 2018.

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DIGITAL MARKETING

DIGITAL MARKETING

Activities of Auto Brands in Russian Social Media: What Content Do Drivers Prefer?

Social media is one of the key channels to communicate with customers. This relates to auto manufacturers, too. Each brand is presented in three and more social media in Russia.

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DIGITAL MARKETING

DIGITAL MARKETING

CPA Networks in Russia: How It Works

Every advertiser’s dream is to pay only for sales and leads. This is the type of payment for advertising that Cost per Action or, simply said, CPA networks offer. During the promotion, you set up a desired action—it can be both a registration in a website and a purchase—and pay only for the fact of commission of this action.

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DIGITAL MARKETING

DIGITAL MARKETING

Where Russian Tourists Want to Go

Within the last year, 29% Russians have made tourist trips. Russians are ready to spend more money on overseas than domestic vacations. Russians would like to visit Italy and France, as well as Turkey and the USA most of all.

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DIGITAL MARKETING

DIGITAL MARKETING

Top-20 Russian-Speaking Social Media Accounts: VK, Instagram, Facebook, Twitter, and YouTube

In VKontakte, leaders are young video bloggers who came to fame on YouTube. The top of the engagement rating on the Russian-language Facebook is taken by Ukrainians. On Twitter, there is much real and satiric politics, while on Instagram, as usual, celebrities set the tone. The most effective influencer in all four social media became Olga Buzova (a popular Russian celebrity) who headed Top 20 on VKontakte and Instagram.

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DIGITAL MARKETING

DIGITAL MARKETING

Popular Destinations in Summer 2019: Learning Russian Tourists’ Queries

Based on web requests, Yandex experts decided to learn where Russians spend their holidays this summer, which countries and resorts have become fashionable in recent years and which ones, on the contrary, became less visited. For this, tourism queries were studies, i.e. ones, to which Yandex replied with links to popular tourism websites.

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DIGITAL MARKETING

DIGITAL MARKETING

Every Tenth Russian is Planning a Trip Relying on Bloggers’ Advice

The most popular answer among female respondents was websites with travellers’ reviews—27% respondents address them. Among men, this option is as popular as feedback and recommendations from their friends and relatives: 20% admitted that they chiefly trust them. Women, unlike men, cater to their friends’ feedback a bit less (18%).

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B2B MARKETING

B2B MARKETING

Review of Competitor Analysis Tools in the Russian Market

Competitors’ mistakes will let you avoid your own ones, while their achievements will become your driver for development. But for this, you should always keep your eye on the ball and follow how other actors in your industry promote themselves in the market. Today we will tell you about the tools that will help you analyze competitors’ websites and their marketing activities online.

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DIGITAL MARKETING

DIGITAL MARKETING

Cheapest and Priciest Countries for These Summer Vacations

In summer 2019, Russians had the largest average bills for guided tours and taxi in Greece, for museum tickets in Spain, and for buses in Cyprus. Rooms in French hotels cost tourists thrice as much as in Russian ones.

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MEDIA BUYING

MEDIA BUYING

Inspirations of Experiential Marketing in the Russian Market

Experiential marketing makes it possible to step away from the standard communication model in advertising when we try to tell something to a consumer and to proceed to a more interesting model—customer engagement.

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DIGITAL MARKETING

DIGITAL MARKETING

Blogger vs. Celebrity: Pros and Cons of Cooperation in the Russian Market

With what bloggers will the cooperation be most effective? An instamom microblogger or a multimillion audience of a famous mom Oxana Samoilova? This depends not only on the product that you offer, but also on the advertising budget that you possess. Besides, it is worth considering some peculiarities of working with both categories of opinion leaders.

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DIGITAL MARKETING

DIGITAL MARKETING

Video Content in Russian Social Media in 2019

While one year ago, according to the study by Brand Analytics, every tenth post in Russian-language social media had video content, in April 2019 users already post video in every sixth post.

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B2B MARKETING

B2B MARKETING

How to Promote Auto in the Russian Market

The Russian car market is one of the largest and most attractive ones in the world arena. There is no doubt that Russians are happy to buy new cars; therefore, a marketer’s task is to understand what triggers work for newbies and mature drivers, what ads will be more effective and how to use human emotions to increase brand awareness, brand confidence and, along with that, boost car sales.

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DIGITAL MARKETING

DIGITAL MARKETING

Profile of a Modern Russian Traveller

Before booking an air ticket, a buyer’s final decision is influenced by a wide range of factors, from its cost to a convenient mobile app to look for information about the flight. Google analysts, backed by Kantar TNS, undertook a study and determined what matters for Russians when choosing air tickets, how much time is required to make a decision to purchase them, as well as what vacation destinations are most popular.

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