BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

Blog about successful marketing strategies in Russia

DIGITAL MARKETING

DIGITAL MARKETING

How to Choose a Blogger on TikTok and Get Recommended

It is extremely difficult to predict reach on TikTok. You can place an ad with a blogger having 100K+ followers and get fewer than 10,000 views, but a reverse situation may happen, too: a video of an author with 5,000 followers can get 30,000 views. What is more, the situation is the same for most TikTok creators—the number of followers does not guarantee any coverage.

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DIGITAL MARKETING

DIGITAL MARKETING

Game Industry Boom In Russia: What Gamers Spend Money On

Within the first five months of 2021, the number of purchases via gaming resources in Russia has increased by 30%, as compared to the same period in 2020.

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DIGITAL MARKETING

DIGITAL MARKETING

Social Media Marketing Specifics for Video Games in Russia

If you created a fly-by-night game, social media is definitely not for you, but if you are going to develop your game and promote it in the long run, social media accounts will become a key channel for its promotion along with the website.

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DIGITAL MARKETING

DIGITAL MARKETING

Guideline for SMM Strategy Development in the Russian Market

If you want to grow your brand in the Russian market, developing a proper social media marketing strategy is crucial. Here's a way to do that in 10 steps.

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DIGITAL MARKETING

DIGITAL MARKETING

2021 Destination Marketing: Best Post-Pandemic Video Ads

We put together the best advertising video clips and other marketing videos of countries that, in the opinion of our experts, were most original among tourism brands of destinations in 2021.

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B2B MARKETING

B2B MARKETING

Where Should You Go to Have Your Game Localized into Russian?

According to data from the analytics company Nimdzi, Russian is one of the leading languages in which people play video games. In 2020, 22.52% of all games on Steam (7,842 games) were available in Russian.

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DIGITAL MARKETING

DIGITAL MARKETING

Brand Promotion via In-Game Integrations

Ad placement is in the interests of both parties: a brand gets coverage, and a game gains income from advertising. But there is another factor playing into the hands of game developers—product placement makes the game world more realistic for gamers.

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DIGITAL MARKETING

DIGITAL MARKETING

Why Does a Business Need Marketing Research: Digital Tools in the Russian Market

There are digital tools that allow businesses to answer some key questions and assess market potential within a relatively small budget. In the article we will tell you about such analysis tools that are available in the Russian market.

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DIGITAL MARKETING

DIGITAL MARKETING

Steam Account Optimization for the Russian Market

There are more than 55 thousand games present on Steam, and their number grows daily. In order to stand out of the pack and make sure that gamers will decide to play a game, it is important to properly pitch it on the platform.

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DIGITAL MARKETING

DIGITAL MARKETING

User-Generated Content for Business in 2021

Users trust content that has been created by other people much more. Blogs, posts, overviews, opinions—this is what many people are guided by today when making purchases and what becomes the main alternative to direct advertising.

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DIGITAL MARKETING

DIGITAL MARKETING

Gamification in Marketing: How Games Help Heighten Interest in Brands

Gamification is a relatively new format of interaction with the audience to increase engagement, sales, loyalty and to develop new habits. It is a use of game approaches for non-game processes.

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B2B MARKETING

B2B MARKETING

Russian Cosmetics Market: How the Preferences of Russians Have Changed After the Pandemic

The size of the cosmetics market in 2020 decreased by 7%. While sales of decorative cosmetics fell, the demand for personal care products, masks and body lotions only increased.

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MEDIA BUYING

MEDIA BUYING

How Digital Formats Help Boost OOH Efficiency

There was a unique phenomenon for the industry in 2020—out-of-home advertising was deprived of its audience, and this backfired on the advertising revenue. OOH sales hit the lowest reading during the lockdown (April, May, June).

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B2B MARKETING

B2B MARKETING

How the Preferences of Russian Tourists Have Changed After the Pandemic

Niche destinations are showing incredible growth. Tanzania showed the largest increase from the Top 10 leaders in tourist trips from Russia — 66 times more Russians visited the country in H1 2021 compared to the pre-pandemic year of 2019.

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DIGITAL MARKETING

DIGITAL MARKETING

Features of Video Game PR in the Russian Digital Space

Gaming PR means communicating with journalists, bloggers, and other influencers, organizing press tours, placing special projects, distributing keys to games, participating in gaming industry events and organizing your own events, and much more.

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DIGITAL MARKETING

DIGITAL MARKETING

Analytics Tools: Evaluating the Results of Game Advertising Campaigns

Data analysis for gaming brands is one of the key factors for understanding not only the efficiency of marketing tools used in promotion, but also the success of a game in the market as a whole.

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DIGITAL MARKETING

DIGITAL MARKETING

Specifics of Medicine Promotion via Influencers in the Russian Market

Medication gets recommended by bloggers more and more often. Notably, users got to notice advertising posts and reviews more often, too. Most of all, Russian bloggers recommend vitamins, flu and cold remedies, and weight loss drugs.

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B2B MARKETING

B2B MARKETING

Russians Named Their Favorite Destinations for Event Tourism

To celebrate an important event, 58% of Russians go on a trip. According to the study, 59% of respondents celebrated their birthday on a trip at least once, and 45% celebrated New Year.

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DIGITAL MARKETING

DIGITAL MARKETING

Game Localization on the Russian Market: How to Choose a Localizer

It can be hard for game developers to determine which languages a game should be translated into, how to choose a localizer, and which nuances should be taken into account when localizing a game for a new market, including the Russian market. We recently got answers to these and many other questions from Valentina Chernova, Business Development Manager of Game Localization at Logrus IT.

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DIGITAL MARKETING

DIGITAL MARKETING

Checklist for Promoting Games in Russia

In this article, we gathered all stages of creation and implementation of a marketing strategy to promote a game in Russia step by step.

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