BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

Blog about successful marketing strategies in Russia

DIGITAL MARKETING

DIGITAL MARKETING

Every Company is a Media Company. Why Develop Own Digital Channels

Any brand seeks to maintain a stable relationship with its audience. However, it is not always simple to earn loyalty and trust of customers. A company’s own channels play a big role in building relationships with clients.

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DIGITAL MARKETING

DIGITAL MARKETING

5 Game Marketing Trends in 2021

The year of 2020 mainly became a breakthrough for the game industry, which could quickly adapt and develop their audience under the pandemic circumstances.

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DIGITAL MARKETING

DIGITAL MARKETING

99 Content Ideas for Travel Business

We prepared 99 topics of travel content that will let you maintain your blog effectively throughout the year and never repeat yourself.

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DIGITAL MARKETING

DIGITAL MARKETING

5 Reasons to Start Using eSports as Part of Your Marketing Strategy in Russia Today

Esports was officially recognized in Russia as sport in 2016. This event heightened interest in this industry of not only schoolchildren and students but also businesses. The industry got even more attention in 2020 as match broadcasts became a great way to spend time during the coronavirus lockdown.

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DIGITAL MARKETING

DIGITAL MARKETING

Community Management Features: Combating Aggression or Trolling as a Marketing Tool

We have prepared several simple recommendations that will help a community manager reframe communication with trolls in the way you need and take control of communication in the community.

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B2B MARKETING

B2B MARKETING

6 Trends in Tourism and Travel Marketing after the COVID-19 Pandemic

The COVID-19 pandemic has already altered prospects of the travel industry development. As of today, there are several clearly seen travel industry trends that have also affected the choice of marketing tools for promotion during this very challenging period.

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B2B MARKETING

B2B MARKETING

Post-Pandemic Travel Marketing: How Has the Pandemic Affected Tanzania's Positioning in Russia?

Tanzania was one of the first countries to open its borders to Russian tourists after the pandemic. To better understand the post-pandemic marketing strategy of Tanzania, RMAA Travel has recently asked some questions to TTB DG Ms. Devota Mdachi.

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DIGITAL MARKETING

DIGITAL MARKETING

5 Steps to Create a Strategy for Cooperation with Streamers in Russia

When promoting a game, industry-related media coverage still matters, but often the game will manage to achieve much more if a streamer makes an overview video or an online broadcast of his gaming experience.

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MEDIA BUYING

MEDIA BUYING

Illegal Ads: How to Promote Goods with Constraints

In our blog, we tell a lot about how to advertise different goods or what marketing channels in Russia are more effective. Today, we will turn our attention to one more very important issue—advertising goods with constraints.

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DIGITAL MARKETING

DIGITAL MARKETING

Games on Social Networks—VKontakte Marketing Tips

VKontakte is the most popular SNS in Russia. According to Mediascope, 60% Russians use VK monthly, which is equal to almost 73 million people. That is why game promotion in VKontakte will be interesting for both social game developers and PC, mobile, and console game developers.

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DIGITAL MARKETING

DIGITAL MARKETING

Games on Social Networks— Odnoklassniki Marketing Tips

Find out how attractive one of the most popular Russian social networks Odnoklassniki (OK) is for developers and how to promote your game on OK.

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DIGITAL MARKETING

DIGITAL MARKETING

Tourism Post-COVID Marketing: 10 Digital Ideas to Remind Tourists of a Destination

We have collected 10 ideas that you can use in your content strategy for maintaining a website, pages in social networks, and even in email newsletters.

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DIGITAL MARKETING

DIGITAL MARKETING

Cosplay Stars from Russia. Promoting Games by Cosplay

To cooperate with cosplayers, your game does not need to be popular already. Cosplayers can become a great alternative to game bloggers at the stage of game launch (that is, if it has memorable, vivid characters).

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B2B MARKETING

B2B MARKETING

81% of Russians Missed the 2020 Summer Holiday Season

81% of Russians did not go on vacation last summer. Most of those who missed their summer vacation are residents of Moscow and Saint Petersburg (86%), as well as people aged 60 and older (90%).

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DIGITAL MARKETING

DIGITAL MARKETING

Casual Games Advertising & Monetization Strategies in Russia

No matter how great a game you have created, it is your marketing strategy that can be the deciding factor in whether your game becomes popular or not. You can endlessly polish your game and make it perfect, but at the same time your competitors are gaining an audience with a much rawer product by investing in promotion.

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DIGITAL MARKETING

DIGITAL MARKETING

What Social Network will Perform the Best for Game Marketing in Russia?

Promoting a game, changing perception of a brand, strengthening the game’s hand among a more active audience or telling new users about a new product—these and many other marketing tasks can be resolved by social media.

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B2B MARKETING

B2B MARKETING

Russians Told How They Organized Children's Holidays This Summer

Those who could not organize a children's holiday this summer admitted that they were afraid of sending their child somewhere in the current situation (46.3% chose this option), and many also did not have the financial opportunity (43.9%).

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DIGITAL MARKETING

DIGITAL MARKETING

Top 20 Russian-Speaking YouTube Bloggers. Computer Games

Streaming has ceased to be a gamers’ prerogative long ago, turning into a real trend of modern times. However, gamers and let’s players are those who take dominant positions among YouTube bloggers.

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B2B MARKETING

B2B MARKETING

Events Go Online: Russia's Gaming Festivals 2020

Read our blog to find out when the official events of the Russian gaming industry will take place and where they can be viewed.

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B2B MARKETING

B2B MARKETING

How the Pandemic is Changing Russia's Tourism Industry

Russian tourists in the era of the pandemic recession demonstrate three different behavioral models that should be taken into account by the tourism business when planning work.

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