BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

Blog about successful marketing strategies in Russia

DIGITAL MARKETING

DIGITAL MARKETING

2021 Russian-Speaking TikTok Bloggers' Ranking

TikTok has increased its audience in Russia twice within one year (from March 2020 until March 2021). More than 12 million Russians go TikTok daily and spend there 33 minutes per day on average.

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DIGITAL MARKETING

DIGITAL MARKETING

Promotion of Mobile Games in Russia: Specifics, Tips, and Practices

In Russia, according to Google and Savanta, 36% players download free-to-play games and watch ads, another 30% prefer games with paid-for options, and 11% download games, for which they need to pay once.

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MEDIA BUYING

MEDIA BUYING

Peculiarities of Medicine Promotion in the Russian Market

In every country, medicine advertising is regulated with great care and severity. Russia is not an exception. Advertising of any medicines in offline and online channels is strictly governed by the Federal Law on Advertising.

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DIGITAL MARKETING

DIGITAL MARKETING

Top Russian YouTube Gaming Influencers

As far back as in December, it seemed that let's players began giving ground and would yield the palm to challengers—only 9 let's players stayed in Top 20 by engagement in late 2020. However, as soon as in March 2021, gaming channels began recovering ground again, with 11 authors out of Top 20 YouTubers.

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DIGITAL MARKETING

DIGITAL MARKETING

Pandemic E-commerce: Top 30 Popular Online Retailers in Russia in 2020

The lockdown became one of the most powerful stimuli for e-commerce development, having enforced positions of e-commerce players in the Russian economy, as well as having changed consumer behavior scenarios.

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DIGITAL MARKETING

DIGITAL MARKETING

Chatbots in Tourism: Successful Cases in the Russian Market

A chatbot is a virtual helper that works under a pre-designed pattern. A chatbot is intended for clients who want to quickly find information that they need or to get answers to their questions without making immediate contact with managers by phone or using a feedback form.

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DIGITAL MARKETING

DIGITAL MARKETING

Russian Esports Market: Analytics and Trends

According to PwC, in 2019 the Russian esports market value reached $28.6 million USD, while the compound average growth rate until 2024, according to the forecasts, will be 14.9%, which makes this segment the fastest growing one in the whole video game industry.

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B2B MARKETING

B2B MARKETING

2020 Russian Pharmaceutical Market: Results and Development Trends

The pharmaceutical market value in Russia in 2020 exceeded 2,040 billion rubles, which is 9.8% more than in 2019.

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DIGITAL MARKETING

DIGITAL MARKETING

Clubhouse is on Trend: Analysis of the Russian-Speaking Audience

On February 7, 2021, rapid growth of the Russian segment of the Clubhouse application began, which provoked an increase in discussions in social media. The maximum bursts of discussions occurred on February 14-17.

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B2B MARKETING

B2B MARKETING

Game Localization: Does the Lack of Russian Language Affect the Choice of Gamers?

According to surveys, successful localization of a game will significantly expand its audience, increase its rating in Google Play and the App Store, and help it achieve the precious status of "Extremely positive" on Steam.

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DIGITAL MARKETING

DIGITAL MARKETING

2021 Best Streamers Ranking in the Russian Internet

During the pandemic, game streaming has become even more popular among users. What is more, not only has the Twitch rating leadership changed throughout the year, but also the total number of stream views has grown tremendously.

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B2B MARKETING

B2B MARKETING

2020 Results of Russian Mobile Games Market Development

The year of 2020 was a very lucky year for mobile developers in Russia. According to Statista, it was mobile games that became a main growth driver for game industry income—the mobile game income equaled to $1.5 billion at year-end.

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B2B MARKETING

B2B MARKETING

2020 Russian Travel Market Development Results: How Tourism Survived the Pandemic

The lowest drop was demonstrated by tourist flows to China (-94% as compared to 2019), Spain (-90%), and Italy (-86%). At that, Top-15 most popular travel destinations among Russians included India (-57%), Cuba (-58%), and the Dominican Republic (-65%) for the first time ever.

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B2B MARKETING

B2B MARKETING

2021 Gaming Industry Events in Russia

In our blog we will tell you, organizers of which conferences and exhibitions of the gaming industry have already taken the chance and announced the holding of events offline, and which have not yet decided to return to the usual format.

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B2B MARKETING

B2B MARKETING

Most Russian Tourists Expect Full Border Opening in 2021

The resumption of travel abroad in full in 2021 is expected by 60% of Russian tourists. Among the most desirable destinations for travel, they named Turkey, Thailand, Egypt and Europe.

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DIGITAL MARKETING

DIGITAL MARKETING

Russian Digital Marketing and Advertising Market Trends in 2021

Interaction with clients will make all the difference in digital market transformation in 2021. The events of 2020 moved business from offline to online, and there was a significant growth of e-commerce in quite different kinds of business.

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B2B MARKETING

B2B MARKETING

2020 Results of Russian Video Game Market Development

The COVID-19 pandemic has played an important role in the game market growth. When the whole world happened to be out of whack with habitual travels and interpersonal communication, when it became impossible just to walk on the streets and enjoy offline entertainments, many people went online and chose games for interactivity and communication tool.

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DIGITAL MARKETING

DIGITAL MARKETING

2021 Travel Marketing Trends

Now travelers want unique impressions, looking for unusual vacations in seclusion and away from civilization or learning regional cultures. Many people warmed to healthy lifestyle and environmental ideas, that is why in 2021 health resort vacations, eco-labelled hotels, and agricultural farms will be the hottest new trend.

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DIGITAL MARKETING

DIGITAL MARKETING

Effective Distribution of Video Games in Russia: Popular Digital Distribution Systems

In Russia, just like all over the world, Steam takes the first place among game platforms and game digital distribution services. This was also proved by results of polls that we conducted in December 2020 jointly with PlayGround.ru and GoHa.Ru, the largest Russian game media.

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DIGITAL MARKETING

DIGITAL MARKETING

Every Company is a Media Company. Why Develop Own Digital Channels

Any brand seeks to maintain a stable relationship with its audience. However, it is not always simple to earn loyalty and trust of customers. A company’s own channels play a big role in building relationships with clients.

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