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Digital Marketing Agency in Moldova

RMAA delivers digital marketing services to help brands engage with Moldova’s online audience. We swiftly execute campaigns tailored to local preferences, leveraging paid digital media, programmatic advertising, social media, and influencer marketing to drive effective results for business in Chisinau and other key cities

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Paid Search

Paid Social

Programmatic Ads

Social Media Marketing

Influencer Marketing

SEO and Content Marketing

The Digital Ecosystem of Moldova

Global platforms dominate Moldova’s online space, while Russian services also hold a strong presence. Google leads search, as Yandex search is blocked, but its services remain widely used. Social media engagement is high on YouTube, Instagram, TikTok, Facebook, VK, and Odnoklassniki. E-commerce is driven by Temu, Alibaba, and AliExpress, reflecting a strong interest in Chinese and Korean brands

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Moldova’s Digital Ecosystem

Discover the leading digital platforms driving Moldova’s online ecosystem. From search engines to entertainment, a combination of global and widely used Russian services shapes user behavior

Created by RMAA

Visual map of Moldova’s digital ecosystem, showing key advertising platforms across paid, owned, and earned media, including Google, Facebook, TikTok, VK, and local e-commerce services. 1
Visual map of Moldova’s digital ecosystem, showing key advertising platforms across paid, owned, and earned media, including Google, Facebook, TikTok, VK, and local e-commerce services. 2
Visual map of Moldova’s digital ecosystem, showing key advertising platforms across paid, owned, and earned media, including Google, Facebook, TikTok, VK, and local e-commerce services. 3
Visual map of Moldova’s digital ecosystem, showing key advertising platforms across paid, owned, and earned media, including Google, Facebook, TikTok, VK, and local e-commerce services. 4
Wondering which platform fits your business?
Talk to our team

Industries We Work With

Consumer Electronics
Automobile Industry
Manufacturing
FMCG
Mobile apps

Our Work

Finnvit
SEO, PPC, and Targeted Remarketing Mix Driving Finnvit's Growth in Russian Pharma
Read more
Thailand
Thailand attracts CIS tourists through strategic media campaigns across Kazakhstan, Uzbekistan, and Belarus
Read more
GAC Motor
Automobile Industry
Kazakhstan’s Top News Media Platform Showcases GAC Motor Test Drive
Read more
GAC Motor
Automobile Industry
GAC Motor Rolls into Kazakhstan!
Read more
D&B Properties
Comprehensive Lead Generation Campaign helps D&B Properties secure inquiries despite high market competition in Russia
Read more

We Work Closely with Brands and Companies While Also Collaborating with Advertising and Media Agencies

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Eastern Europe
Caucasus Region 
Central Asia

Russia
Russia
Belarus
Belarus
Moldova
Moldova

Armenia
Armenia
Georgia
Georgia
Azerbaijan
Azerbaijan

Kazakhstan
Kazakhstan
Turkmenistan
Turkmenistan
Uzbekistan
Uzbekistan
Kyrgyzstan
Kyrgyzstan
Tajikistan
Tajikistan
Mongolia
Mongolia

FAQ: Digital Marketing in Moldova

Moldova has 3.86 million cellular mobile connections, which is 128% of the total population.

The number of cellular mobile connections has decreased by 8%, representing a loss of 338,000 connections.

95.7% of Moldova's cellular mobile connections are broadband (3G, 4G, 5G).

2.42 million individuals in Moldova use the internet, which is 80.2% of the population.

There has been a decrease of 1.2%, or 30,000 fewer individuals using the internet.

97.4% of social media users in Moldova access the internet via mobile devices.

38% of internet users spend their time on online movie and music activities, making it a dominant online activity.

14% of the population uses the internet to engage with social media platforms, reflecting the continued popularity of social networks.

21% of the population uses internet banking, demonstrating the increasing reliance on digital financial services.

The total number of internet users aged 15 and above is 1.94 million, which represents a large proportion of the population.

52% of internet users are women, and 48% are men, showing a relatively balanced gender distribution in online activity.

The 50+ age group has the highest percentage of internet users, with 18% women and 12% men, highlighting the increasing online engagement among older age groups.

Mobile internet access is the most common, with 97% penetration, showing a sharp increase compared to other devices like PC, laptop, and tablet. This indicates that mobile phones are now the primary device for browsing the internet.

The most popular online interests are News (53%), followed by Education (29%), Health (23%) and Cooking/Recipes (15%). These topics dominate the online content preferences, with users spending significant time on these areas.

The leading sales house in Moldova is Simpals, with 182,736 users and 15.45 pages. It is followed by NovaDsaill with 74,556 users, and Pro Digital with 57,472 users. These sites are significant players in the Moldovan market.

In Moldova, Viber Messenger, Facebook Messenger, and Telegram Messenger are the top communication platforms, with a strong user base across different demographics. Viber and Facebook Messenger lead in terms of real users.

Given that Simpals and NovaDsaill are the leading sales houses in Moldova, advertising on these platforms can help businesses reach a broad audience. Simpals has the highest number of users, while NovaDsaill offers strong visibility with 74,556 users.

Moldova has 1.40 million social media user identities, which is 46.4% of the population.

The number of social media user identities has increased by 7.7%, adding 100,000 new users.

57.9% of individuals using the internet in Moldova have social media identities.

54.3% of the total social media user identities in Moldova belong to females.

45.7% of the total social media user identities in Moldova belong to males.

Facebook is the leading social network in Moldova with over 1.35 million users, maintaining a dominant position in the country’s digital landscape.

OK.RU has seen a sharp decline in its share of users. While it still serves an older, more rural audience, its user base dropped to 180,000 users, reflecting a significant loss in relevance.

Instagram has been experiencing rapid growth, especially among younger audiences. The platform grew from 880,000 users to 1.08 million, showing its increasing influence in the market.

VK maintains a smaller but stable user base in Moldova, with around 200,000 users. Its engagement is considerably lower compared to Facebook or Instagram but still relevant for specific audience segments.

TikTok is a list of social networks in Moldova with 90,802 real users. TikTok’s growth is significant, especially among younger audiences, marking it as a key platform for advertising targeting this demographic.

64.3% of the population aged 15 and above in Moldova has an account with a financial institution, with 62.9% of females and 65.7% of males.

8.1% of the population aged 15 and above in Moldova owns a credit card, with 8.0% of females and 8.2% of males.

46.1% of the population aged 15 and above in Moldova owns a debit card, with 45.4% of females and 46.9% of males.

47.5% of the population aged 15 and above in Moldova make a digital payment, with 46.2% of females and 48.9% of males.

25.1% of Moldova’s population make a purchase using a mobile phone or the internet, with 25.4% of females and 24.8% of males.

11.1% of Moldova’s population use a mobile phone or the internet to send money, with 10.4% of females and 11.9% of males.

21.0% of Moldova’s population use a mobile phone or the internet to pay bills, with 21.5% of females and 20.3% of males.
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