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Digital Marketing Agency in Moldova

RMAA Agency delivers digital marketing services to help brands engage with Moldova’s online audience. We swiftly execute campaigns tailored to local preferences, leveraging paid digital media, programmatic advertising, social media, and influencer marketing to drive effective results for business in Chisinau and other key cities.

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Paid Search

Paid Social

Programmatic Ads

Social Media Marketing

Influencer Marketing

SEO and Content Marketing

The Digital Ecosystem of Moldova

Global platforms dominate Moldova’s online space, while Russian services also hold a strong presence. Google leads search, as Yandex search is blocked, but its services remain widely used. Social media engagement is high on YouTube, Instagram, TikTok, Facebook, VK, and Odnoklassniki. E-commerce is driven by Temu, Alibaba, and AliExpress, reflecting a strong interest in Chinese brands.

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Moldova’s Digital Ecosystem

Discover the leading digital platforms driving Moldova’s online ecosystem. From search engines to entertainment, a combination of global and widely used Russian services shapes user behavior.

Created by RMAA Agency

Visual map of Moldova’s digital ecosystem, showing key advertising platforms across paid, owned, and earned media, including Google, Facebook, TikTok, VK, and local e-commerce services. 1
Visual map of Moldova’s digital ecosystem, showing key advertising platforms across paid, owned, and earned media, including Google, Facebook, TikTok, VK, and local e-commerce services. 2
Visual map of Moldova’s digital ecosystem, showing key advertising platforms across paid, owned, and earned media, including Google, Facebook, TikTok, VK, and local e-commerce services. 3
Visual map of Moldova’s digital ecosystem, showing key advertising platforms across paid, owned, and earned media, including Google, Facebook, TikTok, VK, and local e-commerce services. 4
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We Work Closely with Brands and Companies While Also Collaborating with Advertising and Media Agencies

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We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Eastern Europe

Russia
Belarus
Moldova

Caucasus Region

Armenia
Georgia
Azerbaijan

Central Asia

Kazakhstan
Turkmenistan
Uzbekistan
Kyrgyzstan
Tajikistan
Mongolia

FAQ: Digital Marketing in Moldova

Moldova has 4.12 million cellular mobile connections, which is 138% of the total population.

The number of cellular mobile connections has decreased by 1.5%, representing a loss of 62,000 connections.

93.3% of Moldova's cellular mobile connections are broadband (3G, 4G, 5G).

2.40 million individuals in Moldova use the internet, which is 80.2% of the population.

There has been a decrease of 1.3%, or 32,000 fewer individuals using the internet.

97.4% of social media users in Moldova access the internet via mobile devices.

38% of internet users spend their time on online movie and music activities, making it a dominant online activity.

21% of the population uses internet banking, demonstrating the increasing reliance on digital financial services.

The total number of internet users aged 15 and above is 1.94 million, which represents a large proportion of the population.

52% of internet users are women, and 48% are men, showing a relatively balanced gender distribution in online activity.

The 50+ age group has the highest percentage of internet users, with 18% women and 12% men, highlighting the increasing online engagement among older age groups.

Mobile internet access is the most common, with 97% penetration, far ahead of other devices like PCs, laptops, and tablets. This indicates that mobile phones are now the primary device for browsing the internet.

The most popular online interests are News (53%), followed by Education (29%), Health (23%) and Cooking/Recipes (15%). These topics dominate the online content preferences, with users spending significant time on these areas.

The leading local sales house is Simpals: its classifieds site 999.md and news aggregator point.md are the two most visited sites in the BATI/Gemius online audience audit (September 2026).

In Moldova, Viber Messenger, Facebook Messenger, and Telegram Messenger are the top communication platforms, with a strong user base across different demographics. Viber and Facebook Messenger lead in terms of real users.

Moldova has 1.88 million social media user identities, which is 63.0% of the population.

The number of social media user identities has increased by 39.4%, adding 532,000 new users.

78.6% of individuals using the internet in Moldova have social media identities.

44.0% of the total social media user identities in Moldova belong to females.

56.0% of the total social media user identities in Moldova belong to males.

TikTok has the largest ad reach in Moldova, with 1.88 million adult users, followed by Facebook with 1.50 million and Instagram with 1.20 million (late 2025).

OK.RU has seen a sharp decline in its share of users. While it still serves an older, more rural audience, its user base dropped to 180,000 users, reflecting a significant loss in relevance.

Instagram has been experiencing rapid growth, especially among younger audiences. Its ad reach grew by 165,000 users (+15.9%) to 1.20 million in 2025, showing its increasing influence in the market.

VK maintains a smaller but stable user base in Moldova, with around 200,000 users. Its engagement is considerably lower compared to Facebook or Instagram but still relevant for specific audience segments.

TikTok reached 1.88 million adult users in late 2025, up 329,000 (+21.2%) in a year. Its growth is significant, especially among younger audiences, marking it as a key platform for advertising targeting this demographic.

55.5% of the population aged 15 and above in Moldova has an account with a financial institution, with 54.5% of females and 56.7% of males (Global Findex, 2024).

8.0% of the population aged 15 and above in Moldova owns a credit card.

43.5% of the population aged 15 and above in Moldova owns a debit card, with 40.7% of females and 46.7% of males.

14.1% of Moldova’s adults made a digital payment for an online purchase, with 15.3% of females and 12.6% of males.

23.2% of Moldova’s population use a mobile phone or the internet to pay bills, with 21.6% of females and 25.0% of males.