This is one of the most thorough documents on B2B Marketing in Russia that I have seen. It provides very good details on the cultural nuances and channel effectiveness that are important to anyone marketing in Russia. In addition, this white paper gives very specific ideas on the right strategy and tactics for B2B marketers to use. I would recommend it to anyone currently doing marketing in Russia or thinking about entering the market.
Are you a foreign manufacturer of B2B goods or services?
Are you interested in Russian B2B clients?
Do you aspire to enter the Russian market?
Do you see the demand for your product in Russia, but do not know how to effectively build an effective marketing strategy to attract more customers?