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Catalogue

Advertising in Public Transport in Russia

Advertising in public transport across Moscow, St. Petersburg, Kazan, Novosibirsk, Yekaterinburg, and other Russian cities reaches millions daily. Campaigns on buses, trolleybuses, trams, electric buses, taxis, and river transport ensure broad coverage and lasting brand visibility.
Metro Advertising Formats in Moscow, St. Petersburg, and Other Russian Cities

Bus, Tram, and Trolleybus Advertising Formats

Advertising on Bus Exteriors

Advertising on Bus Exteriors

Bus exterior ads provide strong citywide visibility with full or partial wraps, side and rear panels, or large posters. Positioned at eye level, they deliver lasting exposure and effectively promote brands to daily urban audiences.

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Advertising on Screens 

Advertising on Screens 

Digital screens in buses, trams, and trolleybuses show ad videos alongside news content. Spots from 5 to 60 seconds can be targeted by route, day, or time, ensuring high visibility and engagement across the public transport network.

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Sticker Advertising 

Sticker Advertising

Stickers above windows in buses, trams, and trolleybuses draw passengers’ attention throughout the ride. This affordable format helps promote services, events, store openings, or job offers across an extensive public transport network.

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Dual-Sided Bus Screen Advertising

Dual-Sided Bus Screen Advertising

Dual-sided LCD screens in buses run ad loops daily on interior and exterior displays. Silent 5–60 s videos play during the full operating day, reaching passengers and pedestrians across busy urban and suburban routes.

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Water Transport Advertising

Advertising on Passenger Ships and Ferries

Advertising on Passenger Ships and Ferries

Advertising on passenger ships and ferries provides high visibility throughout the journey and at piers. Branded decks, banners, and interiors reach both tourists and commuters. With long exposure time and minimal ad noise, this format ensures strong brand recall in a calm, scenic environment.

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Tourist Bus Advertising

Ad on Sightseeing and Tourist Buses

Ad on Sightseeing and Tourist Buses

Advertising on tourist buses engages travelers along sightseeing routes and major attractions. Branded exteriors, window stickers, and interior posters reach local and international audiences in motion and at stops, ensuring memorable exposure and strong brand visibility in popular tourist areas.

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Taxi Advertising

Rooftop Screens and Vehicle Wraps

Rooftop Screens and Vehicle Wraps

Taxi advertising provides constant brand presence across city routes and busy public areas. Branded vehicles and digital rooftop screens reach passengers, drivers, and pedestrians throughout the day, offering high-frequency exposure and building strong recognition among active urban audiences.

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Advantages of Public Transport Advertising

High Daily Reach

1

Over half of passengers (51%) use public transport almost every day, ensuring stable and repeated exposure across urban routes.

Financially Active Audience

2

Most riders belong to income groups 20–60k RUB per person, while 18% earn 80k+ RUB — a strong solvent segment relevant for mid-range and premium brands.

Long Viewing Time

3

64% of trips last at least 20 minutes, providing extended, uninterrupted time for passengers to notice and process advertising messages.

Strong Screen Visibility

4

76% of passengers notice onboard screens, and 81% of them say they see ads every time, confirming consistently high attention levels.

Positive Ad Perception

5

Public transport screens generate fewer negative reactions than TV or online ads, as passengers view them as non-intrusive and helpful during travel.

Measurable Impact on Behavior

6

Transport ads drive actions: 46% visit brand websites, 31% visit stores, 27% purchase products, and 18% recommend the brand after seeing ads.

How to Use the OOH Catalogue

  • 1. Browse the Catalogue

  • Jump between tabs — Iconic OOH, Large Digital Screens, Airports, Indoor Ads and City Billboards — to explore available media placements in each category.

  • 2. Curate a Shortlist

  • Click Add to Selection on any placement to build your custom list. Your selected locations will automatically appear in the request form below for submission to our team.

  • 3. Submit Your Selection

  • Fill out the form and send your selection. Please include campaign dates and the brand you plan to advertise — this helps us tailor the proposal and suggest smart alternatives.
     

  • 4. Review Your Plan & Options

  • Our team will check availability and prepare Excel files with estimated costs and options. You’ll receive a full breakdown for review and comparison.

  • 5. Approve & Launch

  • We finalise the schedule, adjust creatives if needed. Once you approve and sign the e-contract, your campaign goes live. Within 24 hours, you receive photo proof and performance analytics.

How to Use the OOH Catalogue

Click ‘Send Inquiry’ to review your request and connect with our team.

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