How we chose the best facade for outdoor advertising

Client

Client Thierry Noir Studio - an artist from Great Britain within the world campaign came to us for out of home advertising in Moscow for 1 day.

Goal

Choose one large and interesting facade in Moscow with DOOH capabilities and organize an advertising placement on it.

Solution

We provided the client with several facades that fit his criteria. As a result, the client chose the facade of the Hotel Salut.

The RMAA Agency team in a short time helped to adapt the promo video and organized its placement on the facade.

Results

The number of OTS (opportunities to see) of this ad was more than 141 thousand per one day.