How we promoted a taxi service in a highly competitive environment

Service promotion in Russian cities

How we promoted a taxi service in a highly competitive environment

A new approach to a new service

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inDriver is an international ride-hailing service applying a decentralization model. All trip conditions are determined as a result of agreements between drivers and passengers.


Service promotion in Russian cities


inDriver asked for our assistance in its promotion. We were to tell about advantages and benefits of a new aggregator in a wide variety of cities, from the most eastern parts of the country to the most western ones: Khabarovsk, Vladivostok, Blagoveshchensk, Petropavlovsk-Kamchatsky, Yuzhno-Sakhalinsk, Krasnoyarsk, Tyumen, Bratsk, Barnaul, Izhevsk, Kaliningrad, Nizhny Tagil, Novokuznetsk, Petrozavodsk, Syktyvkar, Tula, and Naberezhnye Chelny.

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inDriver ad in Khabarovsk

We studies the cities to promote in and prepared promotional materials with due regard for local peculiarities. We planned and launched a massive advertising campaign: outdoor ads, transport ads, ads on radio and TV, organization and conduction of BTL projects.

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inDriver ad in Vladivostok


We increased the media outreach, and the number of app downloads went up.

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