How we promoted a taxi service in a highly competitive environment

Client

inDriver is an international ride-hailing service applying a decentralization model. All trip conditions are determined as a result of agreements between drivers and passengers.

Goal

Service promotion in Russian cities

Solution

inDriver asked for our assistance in its promotion. We were to tell about advantages and benefits of a new aggregator in a wide variety of cities, from the most eastern parts of the country to the most western ones: Khabarovsk, Vladivostok, Blagoveshchensk, Petropavlovsk-Kamchatsky, Yuzhno-Sakhalinsk, Krasnoyarsk, Tyumen, Bratsk, Barnaul, Izhevsk, Kaliningrad, Nizhny Tagil, Novokuznetsk, Petrozavodsk, Syktyvkar, Tula, and Naberezhnye Chelny.

We studies the cities to promote in and prepared promotional materials with due regard for local peculiarities. We planned and launched a massive advertising campaign: outdoor ads, transport ads, ads on radio and TV, organization and conduction of BTL projects.

Result

We increased the media outreach, and the number of app downloads went up.