How we advertised an Indian shampoo on TV in Kazakhstan and Kyrgyzstan

Client

Trichup is a trademark of Vasu Healthcare. This is a leading company of India engaged in developing and manufacturing cosmetic products, personal care products, and herb additives. In its research center, Vasu Healthcare develops and tests new products. The company is on the markets of 41 countries.

Goal

To expand the client audience of Trichup in Kazakhstan and Kyrgyzstan

Solution

The client came to RMAA Group with a specific objective to increase media outreach and brand awareness in Kazakhstan and Kyrgyzstan. They also made one condition—shampoo advertising should be integrated into Indian content.

We chose TV ads as the most effective channel in form of sponsorship of Indian TV series and direct placement in Indian movies. We selected popular content, thought up a placement strategy, and launched an advertising campaign.

We made a sensible media plan, allocated the budget for the maximum audience coverage, and achieved good results.

Result

We fulfilled the task given by Vasu Healthcare in the most effective way—we increased the trademark’s visibility and the audience of potential customers.