How We Advertised an Indian Shampoo on TV in Kazakhstan and Kyrgyzstan
To expand the client audience of Trichup in Kazakhstan and Kyrgyzstan
Background
Trichup is a trademark of Vasu Healthcare. This is a leading Indian company engaged in the development and manufacturing of cosmetics, personal care products, and herbal additives. In its research center, Vasu Healthcare develops and tests new products. The company is in 41 countries.
Goal
To expand the client audience of Trichup in Kazakhstan and Kyrgyzstan
Solution
The client approached RMAA Group with a specific objective: to increase media outreach and brand awareness in Kazakhstan and Kyrgyzstan. They also made one condition—shampoo advertising should be integrated into Indian content. We chose TV Ads as the most effective channel through sponsorship of Indian TV series and direct placement in Indian movies. We selected popular content, thought up a placement strategy, and launched an advertising campaign.
We developed a sensible media plan, allocated the budget to maximize audience coverage, and achieved strong results.
Results
By closely following Vasu Healthcare's requirements, we fulfilled their task in the most effective way: increasing the trademark’s visibility and the potential customer base.
