Promoting a Nutrition and Exercise Mobile App in Russia
Find a Russian Instagram ambassador for the Peater nutrition-and-exercise app.
Background
Peater by Diet and Wellness LLC — developer of a nutrition and exercise mobile app.
Goal
Find a Russian Instagram ambassador to launch a joint application with Peater.
Solution
We suggested searching for Peater’s prospective partner across four influencer categories best suited to the brief: fitness, nutrition / wellness, yoga / pilates, and sports.
Project staging and workflow:
- Initial candidate selection (up to 70 candidates).
- Preliminary negotiations with the remaining candidates (up to 6).
- Two video interviews with the final candidates.
We explored the Russian influencer market for suitable candidates, screened them for partnership fit, and conducted preliminary negotiations, including video interviews with the client. The objective of this stage was to identify the final candidates who best matched Peater’s requirements.
Once Peater had selected the final candidate, we mediated and coordinated contract signing to secure favourable cooperation terms for both parties.
Results
As a result, a contract was signed with the popular Russian actress and television presenter Julia Vysotskaya (around 1.3M followers on Instagram). In late November 2021, a new app — “Ем, бегу, живу” (“Eat, Run, Live”) by Yulia Vysotskaya — launched on the Russian market.
It was a pure pleasure to work with RMAA from the very beginning because they were always specific and precise, without any double-talk. I felt that I was properly taken care of in terms of information and communication. I would like to thank Valeria (Valeria Boikova, RMAA Project Leader) because she was the "policewoman" of that process and helped with all the calls and everything — that was really a pleasure.
