Attract new Russian players to the game during a short period.
Promoting FTP Video Game in Russia with Twitch Streamers
How to launch the free-to-play video game in Russia
Client
Primordials: Battle of Gods is a pure 1vs1 strategy game by Global Dodo Entertainment D.O.O.
Goal
Attract new Russian players to the game during a short period.
Solution
The advertising campaign was implemented in March 2021. Our main task was to find the most suitable Russian bloggers and streamers: from 100k subscribers, specializing in the strategy games streams with high CCV.
We focused on medium and large Russian Twitch game streamers.
For several days in March, there were 6 game streams for more than 60 minutes each of the Primordials: Battle of Gods.
Additionally, we used banners placement on the streamers’ channels (on and under the streams) and chat-bot placing the link to the game in the comments.
Results
More than 7 hours of Primordials: Battle of Gods streaming.
Over 180 000 streams views.
In Yandex Wordstat we can see that the number of search queries by word “Primordials” increased 6 times in March 2021 in comparison with February 2021.
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