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Advertising & Marketing Agency in Moldova

RMAA connects brands with Moldovan audiences through digital and traditional campaigns. We launch tactical advertising solutions tailored to local market specifics, considering linguistic diversity and cultural nuances, and reaching consumers in Chisinau and other key cities

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Leading companies trust us

Jazeera airlines
Flydubai
amazingthailand
Omoda
Visit Saudi
Moldova Flag

Moldova in Numbers

Moldova's official language is Romanian, but Russian remains widely spoken, especially in urban areas. The population is nearly evenly split between urban and rural areas, with over 80% internet penetration driving digital media growth. TV remains the dominant advertising channel, managed by multiple sales houses

Total Population
3 370 000 people
TOP cities

Chisinau, Balti

Primary Languages

Romanian & Russian

Insights into TV, Radio, Print, and OOH Advertising

Media Market Overview 

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Key Digital Trends and Platforms Driving the Online Market

Digital Ecosystem

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Our Services

Traditional Ads in Moldova

traditional ads
OOH & DOOH
OOH & DOOH
Radio Advertising
Radio
TV Advertising
TV
Media Press Advertising
Media Press
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Digital Marketing in Moldova

digital
Influencer Marketing
Influencer Marketing
Social Media Marketing
Social Media Marketing
Paid Social
Paid Social
Programmatic ads
Programmatic ads
SEO
SEO
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Why 200+ Businesses Across the World Rely on RMAA?

We offer
We offer

Cultural Understanding

Bridge the Cultural Gap
Bridge the Cultural
Gap
Bridge the Cultural Gap

Let us be your guide to navigating the complexities of the Russian and CIS market.

Resonant Brand Experiences
Resonant Brand
Experiences
Ad Compliance Simplified

We create campaigns that genuinely connect with Russian and CIS consumers on a cultural level

We offer

Media Landscape Expertise

Deep Regional Industry Knowledge
Deep Regional Industry
Knowledge
flag

We understand the media landscape inside and out, ensuring your media campaigns reach the right audiences.

Extensive Network Access
Extensive
Network Access
network

With strong connections to numerous media owners, we navigate the market effectively, solving challenges and securing the best opportunities for your brand.

We offer

Seamless Financial Connectivity to Russia

Effortless Cross‑Border  Payments
Effortless Cross‑Border 
Payments
Effortless Cross‑Border Payments

Enjoy hassle-free transactions across borders.

Finance Simplified
Finance
Simplified
Finance Simplified

We'll handle the financial complexities 
in the current political-economic reality.

We offer

Support on legal and compliance

Ad Compliance Simplified
Ad Compliance
Simplified
Ad Compliance Simplified

Let us navigate the complex world of ad regulations, ensuring your campaigns are always compliant.

Ad Tech Simplified
Ad Tech
Simplified
Ad Tech Simplified

We handle the technicalities, so you can focus on creating impactful ads

We offer

Speed and Efficiency

Team Efficiency
Team
Efficiency
Team Efficiency

Our team works with exceptional 
efficiency, ensuring client tasks are handled swiftly, keeping your projects on track and meeting every deadline.

Time-Sensitive Expertise
Time-Sensitive
Expertise
Time-Sensitive Expertise

In marketing, deadlines are constant, and urgency is key. Our agile approach delivers faster results, keeping you ahead in a fast-paced environment.

We offer

Full-Service Capabilities

Accelerate Your Growth
Accelerate
Your Growth
Accelerate Your Growth

Our integrated approach drives  faster and more impactful results.

End-to-End Marketing Solutions
End-to-End
Marketing Solutions
End-to-End Marketing Solutions

From strategy to execution, we handle it all, leveraging our market expertise to save you time, money, and resources.

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Eastern Europe
Caucasus Region 
Central Asia

Russia
Russia
Belarus
Belarus
Moldova
Moldova

Armenia
Armenia
Georgia
Georgia
Azerbaijan
Azerbaijan

Kazakhstan
Kazakhstan
Turkmenistan
Turkmenistan
Uzbekistan
Uzbekistan
Kyrgyzstan
Kyrgyzstan
Tajikistan
Tajikistan
Mongolia
Mongolia

Industries We Work With

Consumer Electronics
Automobile Industry
Manufacturing
FMCG
Mobile apps

Our Work

Thailand
Thailand attracts CIS tourists through strategic media campaigns across Kazakhstan, Uzbekistan, and Belarus
Read more
Trichup
Trichup Expands Reach in Kazakhstan and Kyrgyzstan with TV Sponsorship of Indian Dramas
Read more
GAC Motor
Automobile Industry
Kazakhstan’s Top News Media Platform Showcases GAC Motor Test Drive
Read more
GAC Motor
Automobile Industry
GAC Motor Rolls into Kazakhstan!
Read more

We work closely with brands and companies while also collaborating with advertising and media agencies.

What Our Clients Say

Gregory Wintgens
Gregory Wintgens
Head of Marketing & PR bei EGOSOFT
Working with Vadim and his team on an advertising campaign (focus: Russian-speaking YouTubers) for our PC space simulation game "X4: Foundations" was professional, responsive, and targeted. No fairy tales, but facts and realistic implementations. I am satisfied with the results of the campaign and the probability that we will work with RMAA again in the future is high.
https://www.linkedin.com/in/gregorywintgens/
Thyge Backen
Thyge Backen
Media Marketing Manager Bigpoint GmbH
RMAA Group has been a greatly partner for our campaign. Our collaboration with RMAA Group has allowed us to enter new territories and collect a lot of valuable intelligence on new marketing channels and attracting new audiences. RMAA Group`s team has been a greatly partner for our campaign and we look forward to working with them again.
https://www.linkedin.com/in/thygebacken/?originalSubdomain=de
Joanna Peng
Brand Manager of OMODA & JAECOO Uzbekistan
RMAA’s work attitude is very proactive. They provide regular updates on progress and are very responsible regarding KPIs. hope to work together one more time.
https://www.facebook.com/profile.php?id=100069676595362
Anait Martirosyan
Anait Martirosyan
D&B Properties Associate Director
The people who were most interested in buying property were those who came after seeing our advertising. On average, each manager had 3-4 such “hot” clients ready to buy in the near future. I personally completed a transaction on the first day of the event with a client from Yandex. We are very pleased with the results and see great potential in your work.
https://www.linkedin.com/in/anaitam/?originalSubdomain=ae
Anna Härkönen
Anna Härkönen
Visitkarelia Destination Project Coordinator
VisitKarelia's winter marketing campaign for the Russian market won bronze and silver in the competition of marketing agencies in Russia! Thank you for implementing RMAA - Marketing Agency! In the marketing campaign, we had the opportunity to implement new, bold approaches to increase awareness of the region.
https://www.linkedin.com/in/anna-härkönen-a27aa510a/
Karen Caulfield
Karen Caulfield
Merkle Global Data Solutions Leader
I have had the pleasure of partnering with RMAA agency on a number of occasions over the past decade. RMAA team has deep expertise and is an excellent partner when it comes to navigating the Russian digital marketing landscape. A true professionals and always a joy to work with - I look forward to more opportunities to collaborate with them.
https://www.linkedin.com/in/caulfieldkaren/
Chandos Quill
Chandos Quill
VP, Global Data and Strategic Alliances, Acxiom Corporation
RMAA Agency has been a strong partner for over five years. Their expertise on the Russia market has been invaluable to us and our clients. In addition, RMAA team is flexible, creative and client focused which has been important for us as we've grown and evolved our global business.
https://www.linkedin.com/in/chandosquill/
Maciek Mikołajczak
Maciek Mikołajczak
Board Member of Peater
It was a pure pleasure to work with RMAA from the very beginning because they were always specific and precise, without any double talk. I felt that I was properly taken care of in terms of information and communication. I would like to thank Valeria (auth. Valeria Boikova, Project Leader of RMAA) because she was a 'policewoman' of that process and helped with all the calls and everything - that was really a pleasure.
https://www.linkedin.com/in/maciek-mikolajczak-2159aa65/
Ms. Bashi Fernando
Area Manager, Dilmah Ceylon Tea Company PLC Colombo
Appreciate the creativity and professional client servicing of RMAA Agency.
https://www.facebook.com/raweewan.june
Raweewan Sangchan
Raweewan Sangchan
Chief of the Tourism Authority of Thailand
Working with the RMAA team, we value their flexibility and ability to accept our objections. The RMAA Agency's team is very good, we recommend them.
https://www.linkedin.com/in/raweewan-sangchan-8b8134138/

FAQ: Advertising in Moldova

The total population of Moldova is 3.02 million, with a decrease of 1.2%.

54% of Moldova's population is female.

46% of Moldova's population is male.

The median age of Moldova's population is 38.6 years.

The population density in Moldova is 91.1 people per square kilometer.

The overall literacy rate for adults aged 15 and above in Moldova is 99.6%.

The female literacy rate in Moldova for adults aged 15 and above is 99.5%.

The male literacy rate in Moldova for adults aged 15 and above is 99.7%.

In Moldova, 57.7% of the population lives in rural areas, while 42.3% of the population resides in urban areas, highlighting a predominantly rural demographic.

The average salary in Moldova is $621, which provides a benchmark for income levels in the country.

Moldova experienced an inflation rate of 10.2%, which is relatively high and may affect consumer purchasing power.

0.3% of Moldova's population earns less than $3.65 per day.

100% of Moldova's population has access to electricity.

The net national income per capita of Moldova in current U.S. dollars is $4,753.

Moldova's GDP in current U.S. dollars is $18.1 billion & in current international dollars is $45.4 billion.

The GDP per capita of Moldova in current U.S. dollars is $7,368 & in current international dollars is $18.5 thousand.

The most attention-grabbing advertising media are Internet and TV ads. Internet advertising attracts 45% of attention, while TV ads capture 43.2%.

Radio ads remain effective with 30% of people paying attention to them, making radio a notable advertising medium alongside digital options like the Internet and TV.

Traditional advertising formats like newspapers (2.4%), magazines (3.3%), and articles about companies/products printed in magazines (0.5%) receive the least attention.

The most trusted forms of advertising are Internet ads and TV ads, with 17.8% and 17.7% trust, respectively, making them the dominant advertising channels in terms of consumer confidence.

Radio advertising has a trust level of 6.7%, making it a moderately trusted medium, although it lags behind digital channels like the Internet and TV.

Yes, influencers and bloggers enjoy 10.4% trust in advertising, indicating a strong but still secondary position compared to traditional media like TV and the Internet.

Traditional forms such as articles about companies or products in newspapers (0.7%) and ads in magazines (0.5%) are the least trusted advertising methods.

Public transport advertising enjoys a trust level of 4.4%, which is moderate but significantly lower than digital ads such as those found on the Internet or TV.

Point-of-sale advertising and SMS ads both receive relatively low trust levels, with 5.8% and 5.6% of respondents trusting these forms of advertising.

Ads in supermarkets and on big screens in the city each enjoy a 4% trust rate, showing that large-scale outdoor or in-store ads have moderate trust.

The Internet is the most consumed media, with 84.1% of the population using it every day or almost every day, leading all other media types in engagement.

TV consumption is also high, with 74.8% of people using it daily or almost daily. While it remains a significant medium, its consumption is lower than the Internet.

38.9% of the population consumes radio daily or almost daily, indicating moderate engagement with radio content, though it is less popular than TV and the Internet.

27.3% of the population reads newspapers or other printed materials daily or almost daily, making it the least consumed media compared to digital and TV media.

The leading advertiser is Procter & Gamble, with 36,061 wGRP, accounting for a significant portion of the advertising market.

The second-largest advertiser is SERENA, with 20,327 wGRP, following Procter & Gamble in the rankings.

The TOP 20 advertisers in 2024 have a combined wGRP of 439,473, making up 50% of the market share.

The Stores category leads the advertising market, with a total of 66,946 wGRP, making it the top category in terms of advertising share.

The Cleaning products category is the second-largest in terms of advertising spending, with 27,716 wGRP.
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