Kazakhstan Influencers Rank on YouTube: Best Picks

In 2024, the influencer marketing market in Kazakhstan is valued at €28 million. According to forecasts, it is expected to reach €43 million by 2027. A portion of this market is growing on YouTube, where brands are actively integrating advertising into the content of Kazakh bloggers.

As on other platforms, this social network is also witnessing a trend toward micro-influencers and nano-influencers. The reason lies in their higher audience engagement and more precise targeting compared to larger-scale influencers. For instance, Yandex, ranked first in the "Top 10 Advertisers on YouTube" (Kazakhstan), actively promotes its services Yandex Go and Yandex Eda not only through collaborations with celebrities and macro-influencers but also by attracting lesser-known yet creative influencers to maximize engagement.

OLX, another well-known brand in Kazakhstan, closely follows Yandex. Being a platform for buying and selling goods, it holds second place in the "Top 10 Advertisers on YouTube" (Kazakhstan).
 

YouTube Shorts about OLX service on the  channel of Kazakh nano-blogger Amlas

In addition to Yandex and OLX, both local brands (Glovo, FOOD MASTER, and others) and global businesses (Nestlé, Mars, Abbott, and more) successfully promote themselves on Kazakhstan's YouTube platform.

YouTube Stats in Kazakhstan

YouTube in Kazakhstan is currently one of the most visited websites in the region, accounting for 19.28% of internet traffic. The platform's average monthly audience reaches 10.6 million users.

Kazakhstanis prefer diverse content, which can be in Russian, Kazakh, or English. However, the common thread uniting them all is entertaining content with engaging delivery.

TOP YouTube Channels in Kazakhstan

The Kazakh audience on YouTube primarily watches local channels with content in Kazakh, reflecting the strong popularity of national themes. However, Russian-language content also holds a significant share, with many users actively following Russian channels, particularly in the entertainment and news sectors. English-language channels, on the other hand, attract those interested in international trends and niche topics such as lifestyle and pop culture.

Popular Kazakh-language YouTube Channels

Most of the most popular YouTube channels produce content in Kazakh. Brands should take this into account when selecting influencers.

AJIuKZ

AJIuKZ is a leading gaming channel in Kazakh with an audience of 2.58 million subscribers.

The channel attracts viewers with high-quality letsplays, detailed analyses of game mechanics, strategies, and tips. The main games featured include GTA 5, PUBG, and Minecraft. Additionally, the channel offers challenges, vlogs, unboxings of various products, and more. AJIuKZ actively collaborates with brands across a wide range of market categories. Advertising integrations appear in almost every video which highlights the channel's success.
 

Bet Andreas online casino advertisement on AJIuKZ YouTube channel

NurChannel

NurChannel is a popular Kazakhstani blogger specializing in gaming content, particularly focused on the iconic game GTA V. By December 2024, his audience had grown to approximately 2.47 million subscribers. The focus is on showcasing ‘glitches’, and myths, and creating original stories based on GTA V gameplay.

While most of the content revolves around GTA V, the blogger occasionally features other games in Shorts format. These are primarily promotional videos offering users personalized discounts from the creator.
 

NurChannel personalized promo code for PUBG  in-game purchases

Pacanskie Istorii (Lads' Tales)

Pacanskie Istorii (Lads' Tales) is one of the most successful Kazakhstani YouTube channels, featuring episodes of popular web series and films. Currently, the channel has over 2.3 million subscribers, with a total view count exceeding 362 million. Notably, the content is dubbed in Russian with subtitles, likely reflecting the channel’s growing audience driven by its rising popularity.

Key projects of the channel include:

• Sheker – a dramatic story addressing social issues.

• Serjan Bratan – a series combining crime plots with humor.

• Pacanskie Istorii (Lads' Tales) – the original show that launched the channel’s success.

In addition, the channel has released two full-length films that gained significant interest among the Kazakhstani audience. All the channel’s projects stand out for their high production quality and relevant storylines that resonate with modern youth.

Interestingly, the channel features relatively few brand integrations, focusing primarily on promoting its own content products.
 

Ad of the movie “Sheker. Last Chance” on Pacanskie Istorii YouTube channel

Бір болайық / Bir Bolayiq

Bir Bolayiq is the YouTube channel of the eponymous Kazakhstani TV show aired on the national channel NTK. The project focuses on finding love and strengthening relationships. Participants undergo challenges that reveal their personalities and perspectives on family values.
 

The program combines elements of reality TV and humor, offering viewers engaging stories from the participants' lives. The channel boasts over 2.2 million subscribers and regularly publishes new episodes and behind-the-scenes footage. Despite its multimillion audience, no advertising integrations have been observed on this YouTube channel. This is likely because brands prefer to collaborate with the show through television broadcasts. It’s worth noting that TV advertising accounts for 43% of the market in Kazakhstan, standing on par with digital in terms of volume.

Marat Oralgazin

Marat Oralgazin is the personal channel of a well-known Kazakhstani actor and comedian, boasting 2.15 million subscribers. The channel offers a mix of humor, vlogs, and inspiring stories, characterized by Marat's charismatic delivery and authenticity. He shares his thoughts, life experiences, and behind-the-scenes footage.

No advertising integrations have been observed on his YouTube channel; however, his Instagram account features a significant number of them, presented in both Kazakh and Russian.

 

 

 

 

 

Посмотреть эту публикацию в Instagram

 

 

 

 

 

 

 

 

 

 

 

Публикация от Marat Oralgazin (@oralgazin)

Advertising integration of Dodo Pizza in the @oralgazin Instagram account  

Qarapaıym Qaırat

The YouTube channel Qarapaıym Qaırat is one of the most popular Kazakh-language channels, boasting 1.9 million subscribers and over 86 million views.

The channel's main highlight is a series about a simple guy from a village, immersing viewers in captivating life stories filled with humor and Kazakh flavor: rural life, culture, traditions, and more. The content is exclusively in Kazakh, emphasizing its uniqueness and importance in promoting national culture.
 

Popular Russian-language YouTube Channels

Russian-language YouTube channels in Kazakhstan are also highly popular, and collaborating with them can provide brands with reach beyond the region.

KikiDo

KikiDo is one of the largest and most successful YouTube channels, popular not only in Russia but also in Kazakhstan. Founded by teenager Kamil and his younger sister Amina, the channel boasts 13 million subscribers and over 9.25 billion views as of December 2024.

The content focuses on entertaining videos: family stories, parodies, and interactive challenges that resonate well with both children and adults. The channel's popularity can be attributed to its universal appeal and vibrant, engaging format.
 

FLUFFIE STUFFIEZ brand advertisement on KikiDo YouTube channel

Viki Show

Vika, the founder of the channel, is one of the most popular child bloggers across the Russian-speaking CIS space, with 12 million subscribers. Beyond vlogging, Vika is engaged in singing, modeling, and acting. Currently, a feature film titled "Not Alone at Home 2" is set for release in 2025.

Vika’s blog features pranks, toy unboxing, travel videos, and humorous life skits. She monetizes her channel through ad inserts, while native advertising can often be found in her Shorts.
 

USMIL Y1S electric toothbrush advertisement on VikiShow YouTube channel

RMAA successfully collaborated with Vika on promoting the game Genshin Impact.
 

The blogger has also partnered with brands such as DANON, the online school Foxford, T-Bank, Soyuzmultfilm, and others. Vika has her own website where she shares more about herself and offers advertisers opportunities to collaborate with her on a commercial basis.

Aminka Vitaminka

Aminka Vitaminka is a young star of Kazakhstani YouTube. With an impressive 6.13 million subscribers, her channel has become an integral part of children’s and family entertainment.

Amina Malgazhdar began her blogging journey with heartfelt and cheerful videos that quickly resonated with a wide audience. Her content includes vlogs, reviews, and interviews, all presented through the lens of childhood innocence and personal charm. She shares not only joyful moments but also openly talks about challenges, offering viewers a behind-the-scenes look at her shoots, insights into family life, and glimpses of her travels.

Despite her young age, Amina collaborates with educational projects, children’s clothing brands, and other businesses.
 

Este commercial with Amina's younger brother on Aminka Vitaminka's YouTube channel

Irina Kairatovna

Irina Kairatovna is a popular musical and comedy group from Kazakhstan with a YouTube audience of 1.56 million subscribers.

Their content stands out for its high quality and originality. The group experiments with genres, blending music and humor, which makes them highly recognizable. Additionally, Irina Kairatovna collaborates with brands actively, producing music videos with advertising integrations.
 

YouTube music video 'China' dedicated to the Old Spice brand

Ekaterina Saibel

Ekaterina Saibel is a Kazakhstani blogger known for her honest and heartfelt videos about family life. Her YouTube channel, with 1.34 million subscribers, offers diverse content ranging from personal stories and the challenges of motherhood to practical parenting tips.

Previously, Ekaterina openly shared her struggles with infertility, resonating deeply with many women. Additionally, her videos cover topics such as household management, daily routines, and family relationships. Her style is warm, sincere, and deeply relatable, bringing her content closer to real life.
 

Review of a product by Made in Dream brand on Ekaterina Saibel YouTube channel

Popular English-language YouTube Channels

English-language channels can also be found on YouTube in Kazakhstan, although they are not very common. These channels are typically run by creators whose target audience includes not only Kazakh users but also English-speaking viewers.

Bip House

Bip House is a prominent representative of Kazakhstan’s TikTok scene, having gained an audience far beyond the country’s borders. Since its creation in 2021, the channel has attracted 7 million subscribers on YouTube and over 13.5 million followers on TikTok.

The project’s executive producer, Beksultan Kazibek, previously known for the Jokeasses vines, transformed Bip House into an international phenomenon within just two years of its founding. Their viral videos and challenges have become trends not only in Kazakhstan but also in the USA, Brazil, and Malaysia.

The primary audience is youth aged 12 to 25. Teenagers and young adults resonate with the content, which reflects their interests: music, dance, challenges, and collaborations with other internet stars.
 

Dimash Kudaibergen

Dimash Kudaibergen is the official channel of the renowned Kazakh singer with an international audience, boasting 2.56 million subscribers. The channel features concert recordings, music videos, backstage content, and exclusive interviews, primarily in English.

Dimash is a unique Kazakh artist who has captivated audiences worldwide. His popularity skyrocketed after participating in the Chinese show Singer in 2017, where he performed "SOS d'un terrien en détresse". Beyond his musical achievements, Dimash promotes Kazakh culture by performing traditional songs and playing the dombra (a six-string resonator guitar), showcasing the rich heritage of Kazakhstan.

The singer actively tours, performing in sold-out venues, including the Barclays Center in New York. In addition to singing, he plays seven musical instruments and has authored several compositions. His talent and charisma have earned him millions of fans in China, the United States, Russia, and beyond.

On YouTube, Dimash primarily shares concert recordings and announcements. Advertising integrations are mainly found on his Instagram account.
 

 

 

 

 

Посмотреть эту публикацию в Instagram

 

 

 

 

 

 

 

 

 

 

 

Публикация от Dimash Qudaibergen (@kudaibergenov.dimash)

SMALL&SPAR advertising on @kudaibergenov.dimash Instagram account 

Let's summarize

YouTube remains at the peak of its popularity in Kazakhstan. Local viewers enjoy entertainment content in various languages but tend to prefer channels in their native one: from captivating series and funny videos to engaging gaming blogs and children’s shows. Channels by local bloggers continue to grow and attract attention, demonstrating the high demand for local content and a strong level of creativity.

If you’re looking to quickly find suitable influencers in Kazakhstan or any other CIS region, we can help. Contact the RMAA manager now to get a consultation and discuss the details of your project. Also, don’t forget to subscribe to our blog to stay updated on the latest marketing trends.