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Traditional Media Advertising in Moldova

RMAA delivers traditional advertising campaigns to increase brand awareness in Moldova. We launch tactical media placements across TV, radio, media press, and out-of-home advertising, helping brands expand their market presence in Chisinau and other key cities

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OOH

Television Advertising

Advertising on Radio

Press Advertising

Moldova Media Market Overview

Despite the internet's popularity, traditional media continues to play a significant role in Moldova’s advertising landscape*. Television attracts the largest share of ad investments, while outdoor advertising remains in demand, with static formats prevailing over digital. Radio retains a loyal urban audience, and online press is primarily composed of news publications

*We update the ranking on our website once a year. However, upon request, our team can provide you with the latest rankings to help you plan your advertising campaign effectively

TV Channels (Audience Share by TV Channels, %)

*The ranking was last updated in 2024

Vocea Basarabiei
1
%
Others
65
%
STAR TV
4
%
TVR
2
%
ONE TV
3
%
PRO TV
2
%
Moldova 2
1
%
Moldova 1
4
%
Jurnal TV
5
%
Exclusiv TV
4
%
Cinema 1
9
%
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Industries We Work With

Consumer Electronics
Automobile Industry
Manufacturing
FMCG
Mobile apps

Our Work

Thailand
Thailand attracts CIS tourists through strategic media campaigns across Kazakhstan, Uzbekistan, and Belarus
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Trichup
Trichup Expands Reach in Kazakhstan and Kyrgyzstan with TV Sponsorship of Indian Dramas
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GAC Motor
Automobile Industry
Kazakhstan’s Top News Media Platform Showcases GAC Motor Test Drive
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GAC Motor
Automobile Industry
GAC Motor Rolls into Kazakhstan!
Read more

We work closely with brands and companies while also collaborating with advertising and media agencies.

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Eastern Europe
Caucasus Region 
Central Asia

Russia
Russia
Belarus
Belarus
Moldova
Moldova

Armenia
Armenia
Georgia
Georgia
Azerbaijan
Azerbaijan

Kazakhstan
Kazakhstan
Turkmenistan
Turkmenistan
Uzbekistan
Uzbekistan
Kyrgyzstan
Kyrgyzstan
Tajikistan
Tajikistan
Mongolia
Mongolia

FAQ: TV, Radio, Press, and OOH in Moldova

Offline formats such as billboards (23.4%), advertising on street posters (23.4%), and point-of-sale advertising (20.5%) are relatively effective.

Public transport advertising remains a moderately effective medium with 17.2% of attention, making it a viable option.

Influencers and bloggers attract 16.7% of attention, indicating a significant but smaller role compared to traditional advertising methods like TV and the Internet.

Leaflets and flyers handed out on streets, at traffic lights, or in shopping centers attract 12.4% of attention.

There are three Sales Houses in Moldova that manage the sale of advertising time for 14 TV channels. These houses help sell advertising space for various TV channels within the country.

The Sales Houses in Moldova manage advertising sales for the following channels: GLOBAL 24, N4, Jurnal TV, TV 8, Noroc TV, Vocea Basarabiei, Rlive TV, ONE TV, STAR TV, Next TV, and Premiera TV.

No, not all TV channels in Moldova use Sales Houses to sell their advertising time.

The Sales Platforms in Moldova include N4, Exclusiv TV, GLOBAL 24, TV 8, Jurnal TV, and Rlive TV. These platforms handle the sale of advertising time for selected TV channels.

Under Nova TV, the channels Cinema 1 and 7TV are sold independently, separate from the Sales Houses.

Cinema 1 holds the highest TV rating in Moldova, with a share of 1.2%, meaning that on average, 1.2% of the audience in the 4-65 age group was watching Cinema 1 during the analyzed period.

The TV channels with the least viewership in Moldova include Noroc TV, Premiera TV, and Moldova 2, each holding 0.4% or 0.5% of the total audience share.

Cinema 1 dominates the viewership in Moldova with 8.7% market share, while other popular channels like Jurnal TV and Exclusiv TV follow, but with a significantly lower share, 5.2% and 4.4% respectively.

The "Others" category represents 56.1% of the total TV viewership in Moldova, which includes a variety of smaller or less popular TV channels that do not have a significant individual audience share.

Jurnal TV holds a 0.7% share of the total TV viewership in Moldova, making it one of the most-watched channels, after Cinema 1.

Moldova 1 has a 0.6% rating, which places it among the popular channels in Moldova, alongside Exclusiv TV.

The lowest-rated TV channels in Moldova, each with a 0.1% share, include Noroc TV, Premiera TV, Moldova 2, Vocea Basarabiei, and others.

The channels with the smallest audience share in Moldova, each at 0.1%, include Next TV, Rlive TV, Global 24, Moldova 2, Premiera TV, and Noroc TV.

Jurnal TV leads the TV market in Moldova with the highest average daily reach of 15.6%, meaning 15.6% of the audience aged 4-65 watches at least one minute of this channel each day.

Cinema 1 has an average daily reach of 11.3%, ranking higher than many other channels like Exclusiv TV, PRO TV, and STAR TV, which have reach figures around 10.6%, 9.3% to 9.4%.

Moldova 1 has a 13.6% reach, while Jurnal TV is the leader with a 15.6% reach, making it the most viewed channel in Moldova for the 4-65 age group.

TV8 reaches 13.5% of the total 4-65 years old audience in Moldova, making it one of the most-watched channels after Jurnal TV and Moldova 1.

The main outdoor advertising formats in Moldova include Billboards, City Lights, LED Displays, Prizmatron, and Bus Shelters. These formats cater to both large-scale and urban advertising needs, allowing flexibility in visibility and placement.

The bus station (1.20x1.80) format is the most widely used, with 313 structures in Chisinau. This format is particularly effective for targeting commuters and passing traffic in urban areas.

Both Wallbaner and Brandmaurer formats offer large-scale, high-impact advertising. These formats are especially useful for creating brand awareness in areas with significant foot and vehicle traffic, such as building walls in busy districts.

With 136 units, City Light (1.20x1.80) structures are widely used in urban areas. They provide visibility in busy locations, making them suitable for targeted, medium-sized advertising campaigns.

Bigboards (>6x3), with 15 units in Chisinau, offer a more impactful advertising option in high-traffic areas, though they are less common compared to other formats like billboards and bus stations.

Prismatron (~6x3) structures are quite rare, with only 5 units in Chisinau. This format may cater to more specialized or high-tech advertising needs.

The Billboard (3x6) and Bigboard (4x10) formats provide significant visibility, ideal for high-traffic locations. These larger advertising structures are effective for both urban and highway settings, ensuring broad exposure.

LED Displays provide dynamic content with the ability to change messages in real-time, offering greater flexibility and engagement.

Advertising on Bus Shelters targets commuters in high-traffic areas, offering a mix of visibility and relevance.

Prizmatron offers an interactive or dynamic advertising experience, potentially engaging viewers in ways traditional static ads cannot.

Clock advertising integrates both utility and marketing, making it an effective tool for visibility in busy city centers. The presence of a functional clock adds value while the advertising message remains prominent.

Outdoor advertising sees the highest usage during June and December, with 80.0% employment, which may be linked to seasonal campaigns and holidays.

October records the lowest employment rate at 67.0%, suggesting reduced outdoor advertising activity in the fall months.

Outdoor advertising remains relatively stable throughout the year, with monthly employment ranging from 73.0% to 79.6%, indicating consistent demand for advertising spaces.

In February, outdoor advertising employment dips to 68.2%, likely due to the post-holiday period and weather conditions that could reduce outdoor activities and advertising demand.

The average employment rate for outdoor advertising across the year is 75.3%, showing a consistent level of demand for outdoor advertising spaces.

In addition to Chisinau, outdoor advertising structures are also located in Beltsy, Kagul, Ungheni, and Comrate, extending the reach of outdoor advertising beyond the capital.

The majority of radio listeners tune in for 1-2 hours per day (29%). A significant portion also listens for less than 1 hour (24%) or 5 or more hours (20%) each day, indicating a diverse range of daily engagement with radio.

A significant portion of listeners tune in every day (33%), while 25% listen rarely. Only a small percentage listens to the radio on a weekly or monthly basis, with 17% not listening at all.

Only 4% of respondents regularly listen to podcasts, suggesting that traditional and online radio are much more popular formats than podcasts in the current listening landscape.

The majority of listeners engage with the radio while in a private or corporate car (32%). Other popular locations include home (13%) and work/study (13%). This indicates that cars and homes are the primary places for radio consumption.

Analogue radio remains the most popular, with 65% of listeners tuning in to traditional radio stations. Online radio follows with 34%, showing a significant interest in digital formats, though analogue remains dominant.

The most popular radio stations in Moldova are Hit FM, Retro FM, and Kiss FM, which follow closely in audience size.

Hit FM leads with the highest daily audience of listeners.

The audience engagement for radio stations in Moldova generally mirrors daily and weekly trends. Popular stations like Hit FM and Retro FM maintain high engagement on both levels, while smaller stations like ZUM 1 and Diaspora Metal see relatively similar audience sizes daily and weekly.
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